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Jonah Stillman, who co-authored the book 鈥淕en Z @ Work,鈥� told the BBC that 84% of Gen Zers prefer face-to-face communication over texts or emails, and see videos like Zoom calls as this type of communication. Many young consumers seek to mitigate unprompted interactions by putting their phones on 鈥淒o Not Disturb,鈥� which further exacerbates their social anxiety, per Psychology Today.

Help brands and retailers meet the preferences of online beauty shoppers by generation. Download our survey data in full here.

Gen Z shoppers prefer to start their product searches on Amazon over TikTok. Marketplaces lose share in places where US shoppers start their shopping journeys. Marketplaces lose share in places where US shoppers start their shopping journeys. Retail stores still dominate ecommerce when it comes to new product discovery and conversion.

Consumers ages 59 and older were the most loyal, placing about six orders over 12 months, twice as many as Gen Z shoppers ages 18 to 26, per Attain. Open season: Temu will open its marketplace to US sellers next month as it tries to expand beyond Chinese sellers, per Marketplace Pulse. This could help the retailer reduce logistics costs as well as cut down on delivery time to US customers.

Valentine鈥檚 Day is quickly approaching (a helpful reminder), and ahead of the romantic holiday, Sweethearts put out a collection of 鈥渟ituationship鈥� hearts with 鈥渕essages as blurry as your relationships.鈥� The candies are targeted at Gen Zers in an aim to get buy-in from consumers who may not be head over heels for celebrating Valentine鈥檚 Day.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

鈥淟ittle treat鈥� culture has taken over TikTok. The hashtag #littletreat has amassed 41.4 million views, and video after video shows users justifying their small purchases because they 鈥渄eserve a little treat.鈥� But little treats can add up. So Gen Z and millennial consumers are using rewards apps to pay for their little luxuries, according to Wes Schroll, CEO of the rewards app Fetch.

The two big standouts were obviously social media just plays a much bigger role in influencing really everything that Gen Z does but particularly as a shopping channel. This is very different from saying that Gen Z over-indexes with social commerce.

More than one-third (37%) of shoppers plan on buying gift cards this holiday season, per i2c and PYMNTS. Gen Zers will lead the way in gift card buying, according to Blackhawk Network鈥檚 holiday sales forecast: Gen Z plans to buy 70% more gift cards than older generations this holiday season.

Explain how Gen Z and millennial beauty consumers diverge. Help brands and retailers prepare to meet the expectations of online beauty shoppers. Download our survey data in full here.

Our take: While the move to phase out paper statements will likely be praised by Gen Zers who care about the environment, consumers on a whole don鈥檛 seem ready yet for this move. Issuers who implement these fees risk damaging customer relationships, making the cost savings not worth it.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

Brands and retailers are responding to shifts in alcohol consumption, particularly those of the growing Gen Z demographic as they establish habits and steer the industry鈥檚 future. With younger people drinking less and mid-level beverages waning in popularity, product diversification is becoming an even bigger business imperative.

Winning Gen Zers鈥� deposits will depend on capturing their attention and trust early in the customer journey. At the discovery and consideration stages, Gen Zers鈥� habits are very different than those of other generations, per our inaugural survey of 1,488 US banking consumers. That means banks must rethink their marketing strategies to best appeal to this generation鈥檚 preferences.

The news: Keurig Dr Pepper agreed to acquire energy drink maker Ghost as it looks to beef up its beverage business and capitalize on the category鈥檚 rising popularity among Gen Zers and millennials. The consumer packaged goods (CPG) company will pay $990 million for a 60% stake, and acquire the remaining 40% in 2028. The initial stage of the transaction is expected to close in late 2024 or early 2025.

Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power. And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast.

Dupe culture goes mainstream: Target and e.l.f. Beauty are among the companies benefiting from Gen Zers鈥� affinity for cheaper versions of premium products.

Paze will gain a 2% share of digital wallet ecommerce in Q4 2024, after ramping up earlier in the year. For now, it鈥檚 intended to just house and update cards online. But as 2024 unfolds, we expect Paze to woo merchants with customer data sharing, personalized merchant offers, and鈥攗nlike Apple Pay鈥攏o added fees.

The UK鈥檚 resale economy is thriving as shoppers look to save money and live more sustainably. Retailers and brands need to act鈥攐r risk losing out.

By implementing Share2Pay, Hollister removed a barrier to purchase and created a more seamless experience for shoppers. The struggle: Prices are rising and consumers are tightening their spending. The solution: Help consumers find good deals. 鈥淎s the economy gets worse and worse, retailers need to think about new tools to make it easier for consumers to shop and save money,鈥� said Davidkhanian. 鈥嬧��

Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.

Apple鈥檚 headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.

Co-brands can be a valuable loyalty and revenue driver for merchants, and there鈥檚 plenty of room for them to grow

Many consumers, especially millennials and Gen Zers, view Amex鈥檚 cards as status symbols and are willing to pay the price upfront for the value they can get in the end.