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And then the other one is the best time to reach Hispanic consumers tends to be in the lead up to major holidays and events. Right. So it's a time of gathering. A lot of people spend that time together. They travel a lot. So Christmas is one of the biggest annual holiday for almost every Hispanic ethnicity, and most families celebrate the night before. So keep that in mind.

We're in the holiday season, so I'll start off with some holiday stats. 81% of Gen Z and Millennial shoppers say they're ready to splurge this holiday season, but 62% say they are not financially prepared to do so. Ready to splurge, not financially prepared to do so, who can't relate? That's according to Harris Poll data.

Key stat: Nearly half (49%) of US adults will begin back-to-school shopping by early July, according to a March 2024 survey by LTK.

Some 29% of US adults are taking less expensive trips this summer due to inflation, according to Bankrate. Slightly fewer (28%) are engaging in cheaper activities as inflation, which has cooled slightly, wears on.

Shopify delivered a stronger-than-expected Q4: But the company鈥檚 efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.

Consumers pulled back on spending in December: Even as inflation eases, consumers鈥� diminished spending power is forcing them to make choices about what they buy.

On today's episode, we discuss the most interesting numbers that help outline what happened this past holiday season. Then for "Pop-Up Rankings," we rank the top items to look out for from the upcoming Q4 retailer earnings. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.

I feel like some people do think of Thanksgiving as being a sloppy, sodden holiday, but it turns out it's not. The American Addiction Centers, they polled a thousand US adults about when they do all their drinking. And the thing that surprised me is that relative to all the other American holidays, Thanksgiving has the lowest share of people that binge drink of all the US holidays.

However, that's an average, the US has no federal or state minimum allowance for paid holidays or paid public holidays, which is shocking, most developed countries do. In fact, 15% of workers in America receive no paid vacation days at all according to the Bureau of Labor Statistics. For comparison, Canada's average is 19 compared to America's 10, the UK 28, most of ... What the hell are they doing?

And if you're in the UK, Happy Third Bank Holiday of the month. Do some work, England. Do some.

I feel like the things that Kohl's has announced recently, the lower priced line from NAADAM, the expanded assortment of holiday goods, it feels like a continuation of trying a little bit of everything and hoping that something sticks. I think what I wish I could see from Kohl's is more of a cohesive, focused effort on the turnaround. I just don't necessarily feel like there's a real theme emerging.

November retail sales surge past expectations: Shoppers shifted their spending up a gear amid a flurry of deals and concerns over tariff-related price hikes.

With a booming economy and a flourishing middle class, Indonesia has become an intense battleground for leading ecommerce players, including Shopee, Tokopedia, and TikTok Shop.

It was a piece called This Holiday, It's Personal, and it was on personalization, and that research translated into some pretty impactful tips and tricks. We're going to talk through some of those now.

So I think back to school is a little bit different than the holiday shopping season because, generally speaking, there are maybe five or six different holidays that people are celebrating, but in that same sort of time where it's gift giving, so there is a starting and end point kind of if you think about it. Whereas for back to school, every region has a different start date for school.

So I really like looking up niche holidays for my fun facts of the week. Marcus Johnson:. You do. Stephanie Taglianetti:. I bet you didn't know that this Saturday is National Deviled Eggs Day. Marcus Johnson:. Okay. Stephanie Taglianetti:. I have some facts about both this very popular party snack, and eggs generally.

Okay, bear this in mind because before we get into the main part of the show, let me introduce you to this month's culture shock, and we're going to stick with holiday destinations. Anyone know what the most popular holiday destination is worldwide? I'm just looking for a country, just country level. Any ideas? Man-Chung Cheung:. Mexico. Sara Marzano:. Greece. Bill Fisher:.

I'm curious to see what holiday travel will look like. It'll really be the main sort of determinant on how the year plays out overall for travel. But I think for sure summer travel was going to be heightened and high. But again, that holiday travel is what I think we should look out for. Zach Goldner:. And I'd like to call it a mix impact of the economic climate of its impact on travel.

They haven't been doing especially well, so they're taking this moment to sort of rebrand, refresh, use the back to school season, which is, as Sky said, the second-largest shopping season after holidays. They are leaning into their [inaudible 00:20:34] partnerships. They are doing that cool new AI hologram. They are just doing lots of things like video shopping-. Sara Lebow (20:41):.

There's no shortage of lessons for retailers, advertisers, and brands to learn from an eventful 2024, where many sectors of retail thrived even as economic anxiety affected consumer habits.

As retailers eye the end of the holiday shopping season, they must shift their strategies to cater to resolution-driven purchases in the new year.

Steep discounts drove shoppers to spend on Cyber Monday: The Monday after Thanksgiving is poised to be the biggest online shopping day in US history.