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In January, the Retail Daily newsletter editors made four retail predictions for 2023. Some we got right (like the proliferation of Amazon Prime Day-type events) while some we missed the mark on a bit (it was not the year of AR).

Now that the dust has settled from this year鈥檚 record-breaking Cyber Five (the five days between Thanksgiving and Cyber Monday), it鈥檚 time to see how the industry鈥檚 advertising efforts shook out, according to new research from Tinuiti.

With the anticipated growth of Prime Day sales, retail media spending will balloon as Amazon retailers invest in marketplace ads to capture more attention during the event.

As Cyber Monday rages on, let鈥檚 take a look at what鈥檚 already happened over the course of the Cyber Five weekend and what it means for both retail media networks and advertisers alike.

The buy button has been on a growth tear since Shopify opened it up to enterprise customers outside of its ecosystem

The store is no longer the only place where consumers can discover and shop for consumer packaged goods (CPG) products. Younger generations are finding products via search and social media, while Amazon Prime Day offers shoppers the opportunity to stock up on essentials for less.

On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Everyone knows the expression 鈥渓ike a kid on Christmas morning.鈥� But what if we told you that it鈥檚 not just children who are hoping for the season鈥檚 hottest toys?

On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL鈥檚) prospects will look like in 2024. 鈥� In our 鈥淪tory by Numbers鈥� segment, we focus on the outlook for BNPL by looking at growth by generation. 鈥� In 鈥淗eadlines,鈥� we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.

The bottom line: Heading into the holiday season, retailers must motivate consumers to spend. Private label is a powerful tool鈥攐ver half (53%) of US retailers expect private labels to be their No. 1 growth driver in 2024, according to an October 2023 survey from NIQ and Advantage Solutions. This was originally featured in the Retail Daily newsletter.

Luxury ecommerce gets a boost from wealthy shoppers: Our Industry KPIs data shows that spending from top-tier consumers offset softening aspirational demand.

The news: Payments giant PayPal formally rolled out PayPal Ads, its business set to debut during the upcoming holiday shopping season, at Advertising Week New York. The move marks PayPal's entry into the competitive digital advertising space, harnessing its vast user base and transaction data.

Digital sports viewership surpasses TV: Fragmentation challenges consumers, while younger audiences drive demand for highlights and streaming innovation.

What are they looking for for their holiday gift and wish list? And those perspectives shared within their communities and then shared within the DSW communities are just as valuable as a celebrity partnership where we are curating a line of Paige's selection of her favorite shoes for the season and bringing that to life in store. (27:35):.

Amazon鈥檚 ad launch will define streaming for years to come: In less than a year, Prime Video became a top dog in streaming advertising.

Amazon boasted a 鈥渞ecord-breaking鈥� holiday season, with sales volumes at an all-time high. Amazon bested the competition. Its US ecommerce sales grew 11.7% in 2023, 3.6 percentage points higher than the total US ecommerce sales. This marked the first year since 2019 that Amazon significantly outperformed the market. To view the full forecast, click here.

The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners鈥攁nd losers.

Under Armour鈥檚 turnaround gained momentum: But the company鈥檚 sales still fell 10% on a currency-neutral basis鈥攁 marked contrast with Puma, which reported a 5% jump in revenues.

TikTok鈥檚 ban is officially happening, but there are caveats: A few potential escape hatches exist, but the January 19 deadline remains.

What this means: EWS wanted to make Paze widely available before the holiday season. While it鈥檚 technically meeting this goal, the payment method likely won鈥檛 get much traction during the lucrative shopping season. It will take time to convert customers. And despite its broad consumer availability, Paze鈥檚 merchant network is still limited.

Yeah, this is definitely also a common holiday thing, where we'll see holiday sales volume increase, but profits won't actually increase at the rate you might expect. And that's because that sales volume is happening with such discounted merchandise.

US Holiday Shopping 2024(Subscription required). Methodology: Data is from the August 2024 Narvar report 鈥�2024 State of Returns.鈥� 1,924 US consumers ages 18-75 were surveyed during June 2024.