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Enlist singers as influencers and brand ambassadors beyond the competition. Eurovision takes place once a year, but its competitors鈥� star power lives on long after the contest ends. Brands should capitalize on this by making them an integral part of future ad campaigns.

鈥淸Camp] is generating that additional source of revenue from the event tickets and getting people to spend more time in their stores,鈥� Canaves said. Best comeback story. Nominees: Toys R Us, Barnes & Noble, Bed Bath & Beyond, Abercrombie & Fitch. Winner: Barnes & Noble. 鈥淏arnes & Noble was the enemy of the independent bookstore until Amazon came around,鈥� our analyst Blake Droesch said.

Expect influencers to play a bigger role in this evolution. Amazon will look to further increase penetration of household essentials. Amazon will capture only a small percentage of this year鈥檚 $2.059 trillion opportunity in US total retail sales for food and beverage and health, personal care, and beauty.

grocery spending in check.

And this debate, to me, feels especially timely because one of the topics that I cover really heavily here at eMarketer is the creator economy and influencer marketing. And I have been saying that 2024 has been this year of legitimacy for creators and for influencers and that finally, influencer and creator is really starting to make up a bigger part of marketing strategies. Alex Schultz (15:50):.

And Adobe found that 6.5% of the Prime Day orders on both days leveraged buy now, pay later, which drove more than 920 million in revenue, which is up 20% year over year. And a lot of the spending according to Adobe using buy now, pay later was in categories like apparel, furniture and home and electronics. And it's a pretty big jump.

From retailers drawing shoppers in-store by leaning on creator content to the emergence of livestream ecommerce influencers and the potential consolidation of retail media networks, our analyst-led predictions offer a glimpse into the future of shopping and advertising. We explore each, weighing the arguments for and against their likelihood in shaping the year ahead.

There was an interesting report from Pew Research recently that found that 21% of US adults get their news from news influencers or get some amount of news from news influencers, and 85% of those news influencers still have a presence on X.

While Gen Zers do care about the environment, they also are mostly teens or young adults and have to be choosy with how they spend their money. 鈥淲e have to care, because we鈥檙e the ones that are going to be here for the next 70 or so years.

We did not spend any more on that advertising creative and paid media. We basically rotated her in to some of the other messages we had in market. Said that, because people were so excited to see her in True Religion officially now, a long time coming, we saw an increase in website traffic the day of launch by 70%, which is phenomenal.

More than half of Hispanic Gen Z internet users ages 18 to 23 spend at least 3 hours a day on social media, with 15.6% spending more than 7 hours a day, according to ThinkNow Research. Asian-American Gen Z internet users are also active on social media, with more than half (52.0%) spending at least 3 hours a day on it.

So put another way, of all the time you spend on social networks, how much of it do you spend watching video? And that number has gone from just over 30% to close to 60% from before the pandemic to today. So what we are consuming on social media does seem to be changing. It does seem to be more and more video. More and more video suggesting is less about you.

In Latin America, people from nearly every country dreamed of becoming YouTubers or social media influencers. Plateauing wage growth has left many searching for ways to increase their earning potential鈥攐n platforms like YouTube鈥攊n exchange for ad placements. Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.

Influencer Marketing Hub. Jungle Scout. Meta. Pinterest. Snap Inc. TikTok. YPulse.

US life insurers had mixed Q4 2023 earnings, with a few top insurers breaking away from YoY revenue decreases. Cash value and term policies are dropping in popularity, and insurers鈥� overall offerings are changing: Coverage now often includes other products such as critical illness, for example. Consumers may not be caught up with what the latest products entail or how these can help.

This means increased spending power and being more responsible for choosing doctors, comparing prices for services, and booking appointments. Gen Z consumers are money-conscious and need help paying for care.

And that translates to sports betting revenues of about 13 billion. So obviously, the amount in revenue is a fraction of the money that's actually wagered. So we can talk about a market size, say, in terms of the revenues around 13 billion, but that's going to go up to close to 18 billion by 2026. And again, this has gone from virtually zero in 2018. (10:19):.

There's an athlete who's upset that people are spending more time figuring out if they're going to win money or not. Then, there's the whole angle around if you think about Kim Kardashian and crypto and can you have a superstar on a gambling ad that's going to impact the way you think about what you're gambling on, and then you're going to be upset about it?

Okay, now I will share my social media trend that has influenced products and marketing, which is brands expanding their shade ranges as a result of influencer pressure or encouragement. This isn't new.

Social activities: Gen Z prefers video and influencer content. Video is the top activity for discovery on social media. Gen Z is also more likely to discover new brands and products while viewing creator/influencer content and stories.

I was reading that at the time, it was about 8% of the company's revenue. They are still working to offload the Yeezy inventory, and it's worth noting that I think the sales that they're generating from that inventory is still something that's impacting their top line sales.

Yeah, samples, according to Bolt Data, are the second biggest influencer for U.S. beauty consumers, to actually purchasing after price for Gen Z. 46% of people consider samples to be an influencer to buy for the overall public. That's 37% in the U.S., so samples are huge.

And revenue wise, we expect LinkedIn's ad revenues to grow 14% this year. It's up from nine last year, and it has a bigger slice of the ad pie than Hulu, biggest slice than Walmart and a bigger slice than Pinterest and makes as much money from ads as Roku and Snapchat. If you combine the two, that'd be a fun app.

So that's all going to lead to more out-of-pocket spending for consumers reflected through higher insurance premiums, more denials, which puts patients on the hook for an increased amount of what they owe. And then more spending on drugs. We're seeing the craze of GLP-1 weight loss drugs.

Pinterest accounts for over 2 billion in US ad revenues right now. They make up more than 3% of US social ad revenues in the US. Not a small number. Would an Amazon acquisition of Pinterest ever be allowed to go through? Max Willens:. That's a good question. Lina Kahn is definitely someone who scrutinizes these kinds of deals much more closely than her predecessors did.