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A lot of that is creators or influencers with their affiliate links, who have Amazon stores. I think Amazon is boosting its emphasis on creators and working with them to try and become more of that. If it's getting the traffic from TikTok without having to build its own TikTok like platform, that also works. Sara Lebow:. Yeah, back to Temu.

蘑菇AV, principal Analyst Tiffani Montez, along with a panel of three successful Gen Z financial influencers will discuss examples of how banks have effectively used social media influencers to connect with and attract Gen Z consumers. Go to the show notes for more information and a link to register.

Yeah, I mean, we've been covering the story a lot about publishers laying off, journalists struggling with their site traffic since the pandemic surge, and contending with how search traffic is changing and how that's impacting their portions of revenue, dependent on ads.

I think you pointed out a really important part for marketers as well that is also mentioned a little bit in the report, is when you were talking about influencers. And brands are using influencers more and more to leverage, I mean, the trust that they have with the audience to also bring across their message.

Ad revenue is also down 60%. She was citing Pathmatics, some numbers by SensorTower. Story two. "Pinterest's Q4 revenues missed analyst expectations, and the company gave a weak forecast for the current quarter," writes Jeremy Goldman again. The platform made nearly $900 million in revenue. That's up 4% year-on-year in Q4.

And younger consumers are open to buying scents endorsed by celebrities or key opinion leaders (KOLs), and they make purchases based on factors such as bottle design and packaging. To see the full forecast, click here. What it means for luxury marketers. Luxury fashion brands should invest in driving upper-funnel awareness through digital channels in China, prioritizing video for reach.

As well as people at home they've got lower electricity costs, lower gas prices for their own homes and that means more discretionary income that they're able to spend on travel. So with that, they may see more opportunity to go out.

On today鈥檚 podcast episode, we explore the problematic relationship between credit unions and Gen Z. 鈥� In our 鈥淗eadlines鈥� segment, we discuss an article from PYMNTS.com that revealed only 4% of Gen Z consumers bank with credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we consider what credit unions can do to capture Gen Zers鈥� attention while working with tight marketing budgets, and which programs have helped Gen Z consumers manage their finances. 鈥� In 鈥淎ctual CEO,鈥� we discuss with our guest CEO what she is currently doing to engage with Gen Zers at her credit union. Listen to the podcast with host Rob Rubin and Tansley Stearns, CEO of Community Financial Credit Union.鈥� In our 鈥淗eadlines鈥� segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank鈥檚 increased ad spending. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.

Apple's already got a quite robust ads business coming through their app store, with more than $5 billion a year in the US alone of revenue from there. So they're trying to diversify their revenue streams. They're trying to not be purely reliant on hardware. The story for years has been services, services, services, and ads are just another aspect of those services.

What are other ways that these high-end luxury retailers are getting younger consumers who don't have that spending potential yet into their brand? Sky Canaves:. Well, a big one that a lot of brands are investing in is beauty and having their own line of beauty products. So in the past couple of years we've seen major brands like Prada, Hermes, and Valentino launch beauty lines.

It's going to spend a billion dollars, or north of a billion dollars, on content. And because of the visibility that they have into what people watch, what kinds of services they use, they can spend money in a way that's smarter, not harder. They don't have to just spend a crazy amount using a siloed vision of what people like to watch.

We've got worldwide TikTok ad revenues crossing 13 billion this year. Then it's one of the few companies, one of the few platforms that is still seeing monumental growth. Bill Fisher:. Before we do anything else though, let's give you this month's Culture Shock.

They must differentiate themselves through unique content, exclusive offers, and collaborations with influencers (also known as key opinion leaders, or KOLs, in China). The growing role of Douyin in consumer journeys offers both opportunities and challenges for retailers and brands.

It's the influencer who's doing it on their own, which is that connectivity part that's for '24.

It is not going to make me spend $3,500 to buy one, but yeah. So, zero points. Ross Benes:. There is a precedent in this. I went to the Wikipedia page for Virtual Boy and it says, "Its failure has been attributed to its high price.". Evelyn Mitchell-Wolf:. There you go. Ross Benes:. It's just history going around again. Marcus Johnson:. The type of qualitative analysis-. Ross Benes:.

So it's not necessarily something overt that he takes away, but rather those inferences from conversations around consumer sentiment and spending. Sara Lebow:. Did he see a change from this year to last year? Zia Daniell Wigder:. Yes. Yep. He said last year there was quite a lot of conservative spending on the event.

It's like influencers sort of meet catalog and purchasing, changing the path to purchase. Again, not super linear. You didn't even know you needed something and all of a sudden you're calling it in and buying it or going onto their website. So I think it's really cool, memories do sell.

In another survey they said that rather spend money on life experiences now than save up for retirement.

I am really into fashion and I just cannot stop Instagram influencers. It's a bad habit. Marcus Johnson:. Uh-oh. Jeremy? Jeremy Goldman:. Yeah, it's a bad habit for the bank account, right? I have another bad habit, which is serial killer shows on Max. Marcus Johnson:. Huh.

Oh, no, I think it seems both harmful to the child influencer and the children seeing it. I have the same concern about child influencers that I do about child actors. It raises questions about the workload and the potential for exploitation. And we don't have laws in place for child influencers the way that we do for child actors.

What's the best array of stuff that I can buy by spending under 500 bucks?" And just trusting what the answer is and just going... Oh, and then at the bottom, there's just a button you can click to buy it all from REI or from Amazon or whatever it happens to be.

Yeah, but the revenue generating opportunity, right? It's like how we talk about viewers in India for Disney plus Hot Star, right? The ARPU is just so low. So yes, WhatsApp. I mean I know I've traveled abroad.

There was a door opening for them to connect more with the influencers. Some of these influencers are professionals and experts and some are not. So, that's the pretty scary part. But I don't know if it made this report, but another stat from that survey showed that the top reasons why, or top reason why young consumers are going to these social media channels before a doctor is access.

Influencers also trying to climb out of the phone too. At Domini, which owns over 700,000 digital screens in multiple countries teaming up with influencer marketing platform Influential to extend creators videos to new mediums, digital billboards and shopping mall screens. Some folks might be thinking, Ross, "How's this going to work with the sound?" Can TikTok work without the sound. Ross Benes:.

Unlock the full potential of the creator economy with a win's influencer management solutions and partnerships. Leverage the platform's best in class technology and award-winning expertise in end-to-end influencer program and campaign management to your brand's advantage and drive impressive results. Go to awin com slash eMarketer and hit the get started button today. Jeremy Goldman (00:28):.