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Tariffs could add $12,000 to new car prices, drive up costs for electronics, and inflate grocery bills. Marketers must pivot to value-driven messaging as economic uncertainty reshapes spending.

Our annual Trends to Watch report for Canada highlights expected developments in the country鈥檚 media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

Facing global trade tensions, Apple is pumping billions into US-based production鈥攑otentially sweetening the deal for future tariff exemptions.

A 25% import tax reshapes car manufacturing, penalizing even US assembly and likely triggering consumer price hikes and marketing budget cuts.

On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

The payments provider maintained impressive POS growth given heightened competition in the space

President Trump plans a 25% tariff on imported vehicles: The tariffs add to the growing challenges facing consumers.

In 2024, revenue growth will increase by single digits in Europe and North America and double digits in Latin America and Asia, according to Skift鈥檚 鈥淕lobal Travel Outlook 2024鈥� report. The airline industry is charting the course for a 12% revenue climb in 2024, with cruises buoying up by 11%. Leisure and business digital travel sales show sizable growth.

"Severance" drives record Apple TV+ engagement: The streamer saw a 126% surge in new subscribers, proving the impact of high-quality original content.