Ä¢¹½AV

Over half of worldwide consumers (51%) want AI to improve their experience by helping them find products faster, according to February data from Twilio.

Private label sales growth outpaced national brands last year: Consumers' growing appetite for value is driving grocers to elevate their brands to compete against established names.

What retail and ecommerce categories are most exposed to current and proposed tariffs? Most retail sectors will be affected by increased tariffs, but some are more exposed than others, including the following:. Apparel and fashion. In 2024, the EU exported over €5.0 billion ($5.41 billion) worth of apparel and accessories to the US.

Big brands are reconsidering TikTok Shop. It’s an experimental feature that many don’t consider to be worth the investment right now. That likely won’t impact larger creator campaigns on TikTok. But it will contribute to a slowdown in growth in creator affiliate marketing spending, which ballooned in 2023–2024 thanks largely to TikTok Shop Affiliate. Some of these shifts were already in motion.

The situation: Sky-high tariffs on goods from China and the end of de minimis shipments from China and Hong Kong pose a fundamental threat to ecommerce giants like Shein and Temu, as well as countless sellers relying on Amazon and other marketplaces. The new duties are already triggering major changes.

Turbulence in trade relations is changing how China’s ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

The news: Disney Advertising and Magnite built out their US offerings and expanded their global ad-supported automated inventory across Canada, Latin America, and select regions in the Middle East, Africa, and Europe. US advertisers will now have access to more than 35 demand-side services for Disney platforms.

According to a Numerator survey, only 9.4% of US consumers expect tariffs to have no impact on their shopping habits, while many plan to adjust by hunting for sales or coupons (41.4%), buying fewer imported goods (30.5%), or delaying purchases (22.3%).

But other definitions include showing a product ad when a customer is shopping on a competitor’s page, showing an ad to a customer who hasn’t purchased that product before, and serving ads to customers when they are likely to repurchase. To navigate these challenges, advertisers and agencies are employing a variety of strategic tactics, including:. 1. Data clean rooms.

The wild economic fluctuations of the pandemic era are receding. Last year reintroduced an air of relative predictability, and the forecast for 2024 and beyond shows smooth sailing. For the next two years, retail sales will grow 4% to 5%, and ecommerce more than 8%.

Worldwide ecommerce growth will slow gradually over the next three years, according to our Worldwide Retail Ecommerce Forecast 2024 report. In the markets we track, Latin America will have the fastest ecommerce growth rate at 15.8% this year, while Western Europe will have the slowest at 6.4%.