蘑菇AV

Any deal that could alter the entire marketplace will face intense antitrust scrutiny in multiple countries and regions. Apollo enters the chat: Bloomberg reported that Apollo Global offered Intel a $5 billion equity investment that would give the latter a financial lifeline.

Amazon customers are among the most content, with 94.8% of US marketplace buyers identifying as very satisfied or satisfied, according to our June 2024 鈥淯S Marketplaces Consumer鈥� survey. Amazon鈥檚 focus on customer service, convenience, and vast selection of products have heightened consumer expectations, our analyst Sky Canaves said, setting a high bar for other retailers.

Third-party marketplace sales generate over half of Amazon鈥檚 total sales. Third-party marketplace ecommerce sales will grow faster than overall online sales in the US, according to our US Retail Ecommerce Marketplaces Forecast 2023 report. Retail marketplace ecommerce sales will represent over a third of total retail ecommerce sales in the US by 2027.

Marketplaces will feel the effects of Temu鈥檚 rapid rise. Although Amazon is holding onto its traffic, nearly every other marketplace has seen it plummet. Temu is now nipping at the heels of No. 3 overall eBay, which suffered an 8% YoY decline in traffic between July 2022 and July 2023, per Comscore.

But it does not include person-to-person transactions on platforms like Facebook Marketplace. Who are the key players? Social networks have shown the potential for shoppable media. Meta spent years figuring out the best way to integrate social commerce into its platforms. But TikTok Shop, which launched in the US in 2023, has emerged as the most prominent example of shoppable media in the country.

The retailer鈥檚 ability to drive sales on its website is essential to its ability to attract third-party sellers to its online marketplace, as well as advertisers to its Walmart Connect platform. Building out its online marketplace. The marketplace has more than 400 million products, which account for more than 90% of the goods on Walmart.com.

Shein鈥檚 growth strategy: Shein is increasingly focused on rolling out and growing its online marketplaces, which recently launched in Brazil and the US. The marketplace has roughly 6,000 active sellers and accounts for about a third of the Brazilian total gross merchandise value, according to the letter.

Smaller businesses have grown reliant on online marketplaces operated by the likes of Walmart or Amazon, which make it easy for shoppers to consolidate their shopping. But relying on online marketplaces to drive sales comes at a significant cost.

Marketplace Pulse. Meta. McKinsey & Company. Morning Consult. South China Morning Post. The Information. The Wall Street Journal. YipitData.

Purchases made via marketplaces such as Amazon, where an overseas seller uses Fulfillment by Amazon to store and ship goods from US facilities, do not fall within our definition.

That can be explained by the relatively mature age of Facebook shoppers and the high prevalence of shopping on Facebook Marketplace, which is primarily a C2C shopping destination. How we define 鈥渃reator-driven shopping鈥�. Our definition includes social shoppers who said they made a purchase after seeing or because of social media content produced by a creator, influencer, or celebrity influencer.

The under-wraps operation would give The Trade Desk a much more active role in the CTV marketplace, positioning it against other CTV platforms like Roku and Amazon and setting a standard that removes intermediaries from the ad buying process.

The retailer now offers a much wider selection of brands online thanks to its marketplace expansion efforts, and is using its accelerator program to incubate exclusive brands to grow its reputation as a beauty destination.

Brands like The Ordinary and La Mer generate tens of millions of dollars in sales on Amazon, despite not having an official partnership with the marketplace. That鈥檚 a significant brand safety risk, given the possibility of customers receiving counterfeit, damaged, or otherwise poor-quality merchandise.

Marketplaces like eBay, Etsy, and Facebook Marketplace give digital buyers easy access to a far more extensive selection than what physical channels like thrift and consignment stores can offer. In 2023, growth for ecommerce resale will normalize after pandemic spikes. This is due to consumers returning to stores and supply chains improving.

The problem has become more pronounced due to the rapid growth of ecommerce, and online marketplaces in particular鈥攚hich we expect will account for 6.3% of total US retail sales this year, or nearly double the 3.4% share in prepandemic 2019.

This includes gross merchandise value (GMV), comprising direct sales and third-party marketplace sales. Worldwide, marketplace sales will account for close to two-thirds (65.9%) of Amazon鈥檚 total retail sales by the end of 2023, according to our estimates. The company鈥檚 sales in Canada are up threefold from five years ago.

TikTok has already rolled out full-fledged marketplaces inside its main app in the UK and Saudi Arabia that offer that type of 鈥渇ull-custody鈥� model, and it aims to launch a similar service in North America in the next few months.

Purchases made via marketplaces such as Amazon, where an overseas seller uses Fulfillment by Amazon to store and ship goods from US facilities, do not fall within our definition.

A recent blog post by VP of Worldwide Selling Partner Services Dharmesh Mehta credits Amazon鈥檚 鈥済reat value鈥� for sellers as the main reason the former choose to stick with its marketplace鈥攔ather than the fact that Amazon accounts for nearly three-quarters of total US marketplace sales.

Amazon will rake in $326.35 billion in retail marketplace ecommerce sales this year, over nine times more than the next largest marketplace, eBay ($35.02 billion), per our November 2023 forecast. Walmart is in third at $10.60 billion, but it鈥檚 growing faster (17.5%) than Amazon (13.0%) and eBay (-1.1%). This was originally featured in the Retail Daily newsletter.

The pressure to lower prices coupled with the high cost of operating on the platform could drive sellers to look for opportunities elsewhere, such as on Walmart鈥檚 fast-growing marketplace鈥攁lthough Amazon will likely remain too valuable a sales channel to abandon fully.

For marketplaces like Depop鈥攁nd Walmart and Amazon鈥擜I tools make it easier for sellers to set up shop, resulting in a wider array of inventory that attracts a wider array of customers. For Puma and Amazon, personalizing product listings鈥攅ven in a small way鈥攃an improve the customer experience and boost sales. Go further: Check out our report series on Unlocking the Power of GenAI.

Nearly half (46.4%) of US marketplace buyers made a purchase on Temu in the past six months and over a fifth (20.2%) made a purchase on TikTok Shop, according to a June 2024 蘑菇AV survey. Temu is the most popular marketplace among Gen Z and millennial shoppers, with more than 52% of marketplace buyers making a purchase on the platform within the last six months.

The company鈥檚 online marketplace will account for 65% of those sales, which enables Amazon to rake in billions in fees for services such as advertising and fulfillment. The details: The suit argues Amazon engages in two separate sets of anti-competitive tactics, with one set negatively impacting sellers, and the other consumers.