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The company鈥檚 online marketplace will account for 65% of those sales, which enables Amazon to rake in billions in fees for services such as advertising and fulfillment. The details: The suit argues Amazon engages in two separate sets of anti-competitive tactics, with one set negatively impacting sellers, and the other consumers.

Beyond the chart: The differences can be attributed to marketplace size. We estimate that China accounts for 50% of global ecommerce sales, while the US, Amazon鈥檚 biggest market, makes up about 18%, and Latin America, less than 3%. Alibaba鈥檚 share of its key market is also the highest, capturing 42.7% of ecommerce sales within China last year. Amazon made up 38.2% of US ecommerce sales.

Over one-fifth (20.2%) of US marketplace buyers made a purchase from TikTok Shop in the seven months following its launch, according to an 蘑菇AV survey. Gen Z is the most likely demographic to make a purchase on TikTok Shop, according to Morning Consult research.

Walmart aims to scale its existing and new marketplaces in the 19 foreign countries in which it operates. It also aims to replicate its model in Mexico where it offers a range of options such as telecom, financial services, and healthcare.

The extra capacity generated by faster throughput is helping to grow Walmart鈥檚 marketplace business by opening up more space for third-party sellers. That鈥檚 creating demand for the retailer鈥檚 fulfillment services, which over one-quarter (28%) of Walmart merchants now use.

Reels and creator updates: Meta's Creator Marketplace now offers AI-powered creator suggestions and filtering options to help brands find the right creators for their campaigns. The growing influence of creators on Reels and the new AI-powered tools for finding suitable creators could lead to more effective and resonant advertising campaigns.

The marketplace model is catching on, and competition is heating up. The success of Amazon鈥檚 third-party marketplace鈥攚hich will account for 65.0% of its ecommerce sales by the end of 2023, as well as driving its retail media and logistics businesses鈥攈as inspired other retailers to follow suit.

Why it works: Though Etsy鈥檚 2024 US retail marketplace ecommerce sales ($8.51 billion) will be just a fraction of Amazon鈥檚 ($326.35 billion) or eBay鈥檚 ($35.02 billion), this campaign could help the brand distinguish itself from other marketplaces by highlighting its unique and personalized products. This was originally featured in the Retail Daily newsletter.

Google鈥檚 inclusion of DOOH in its marketplace will reduce friction for advertisers to add outdoor inventory to multimedia campaigns. Sources. AdQuick. Interactive Advertising Bureau (IAB). Kantar. Out of Home Advertising Association of America (OAAA). Place Exchange. Skift. Vivvix.

For P2P marketplaces, individual sellers have the responsibility for listing items for sale. Some marketplaces are leveraging consumer-facing AI technology to make the seller experience more seamless鈥攁nd differentiate themselves from increasing competition. Easing product discovery. Online resale platforms feature vast product assortments, which can be daunting for shoppers to browse.

Retail ecommerce sales include sales made on traditional ecommerce (1P), marketplace (3P), and click and collect, as well as cancellations and returns. Falabella. Total retail sales include sales in physical stores, traditional ecommerce (1P), and marketplace (3P). Retail ecommerce sales include sales made on traditional ecommerce (1P) and marketplace (3P).

Interestingly, both retailers aim to expand via physical grocery and retail media, according to our 鈥淕lobal Marketplace Titans鈥� report. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

He noted that early tests suggest Privacy Sandbox APIs can support a competitive marketplace and improve over time with industry adoption. However, Chavez adds, transitioning will affect the entire digital ecosystem鈥攈ence this new approach. Chavez writes that Google will continue investing in Privacy Sandbox APIs and plan to introduce IP Protection in Chrome's Incognito mode.

The strategy is similar to retailers such as lululemon athletica that have turned to third-party online marketplaces to expand their reach. The big takeaway: Our forecast expects Uber Eats鈥� US restaurant sales to grow 13.7% this year to $24.3 billion. Rather than sink money into digital marketing efforts, Domino鈥檚 is going where the eyeballs are already looking.

Etsy鈥檚 search party: Etsy, meanwhile, is using AI and machine learning to make its marketplace more organized, curated, and reliable.

Snap is partnering with over 30 publishers to create a 鈥淪tories 惭补谤办别迟辫濒补肠别鈥� that will allow advertisers to purchase sponsored content from publishers. Coming soon: For more on Snap鈥檚 announcements around MyAI, creators, and retail AR, look out for our upcoming report, 鈥淪napchat Partner Summit 2023: 3 Key Takeaways for Marketers and Retailers, and What to Expect for Earnings,鈥� publishing April 25.

But the healthy retention rates of both retailers鈥�34.6% and 34.4% of US shoppers making at least one purchase monthly at Shein and Temu, respectively鈥攕how that consumers are getting hooked on the ability to purchase trendy clothing and beauty products at rock-bottom prices, even if those items arrive much more slowly or are poorer quality than what can be found on established marketplaces.

Open season: Temu will open its marketplace to US sellers next month as it tries to expand beyond Chinese sellers, per Marketplace Pulse. This could help the retailer reduce logistics costs as well as cut down on delivery time to US customers.

And the retailer鈥檚 latest regulatory challenge comes from the US Consumer Product Safety Commission, which is looking to force the company to take more responsibility for the goods it sells on its third-party marketplace.

Q2 2023 was the best quarter ever for DoorDash in terms of total order numbers, marketplace gross order value (GOV), and revenues, said the company in its Q2 earnings report. Total orders increased 25% YoY to 532 million. Marketplace GOV increased 26% YoY to $16.5 billion. Revenues increased 33% YoY to $2.1 billion.

Resale marketplace can foster trust. Brands such as Gucci and Oscar de la Renta have developed their own secondhand marketplace, tapping into the US ecommerce resale market worth $80.60 billion this year, per our December 2023 forecast.

TikTok plans to use steep discounts throughout the holiday season to lure value-oriented shoppers to its fledgling online marketplace. The big takeaway: YouTube鈥檚 efforts appear aimed at grabbing a larger share of the rapidly growing social commerce market; our forecast expects US social commerce sales to grow 26.3% this year, to $67.6 billion.

D2C ecommerce is a business model where companies sell products and services directly to customers via their own website or online marketplace鈥攚ithout the involvement of intermediaries such as retailers or wholesalers.

But those merchants can鈥檛 afford to avoid Amazon: The platform accounts for 40.4% of total ecommerce sales and just over 70% of retail marketplace sales. Amazon鈥檚 ad portal outage during an incredibly competitive advertising period could further expose those tensions.

What it means: The competition is heating up among retail marketplaces. Amazon lost 2.6 million daily active users between Temu鈥檚 launch in September 2022 and January 2024, while Temu gained 51.4 million in the same time frame, according to data from The Wall Street Journal as reported by Forbes. If TikTok is banned, that鈥檚 one less marketplace in competition for consumer dollars.