Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.
Retail Media Ad Spending Benchmarks. Retail Media Ad Spending. Retail Media Ad Spending, by Channel. Retail Media Ad Spending, by Format. Retail Media Ad Revenues, by Company. TV and CTV Ad Spending Benchmarks. Combined TV and CTV Ad Spending. TV and CTV Ad Spending, by Distribution Method. Traditional TV Ad Spending. CTV Ad Spending. CTV Ad Revenues, by Company. Social Network Ad Spending Benchmarks.
Key Question: How will retail media ad spending continue to evolve over the next four years? Key Stat: Retail media ad spending will have a compound annual growth rate (CAGR) of 17.2% between 2024 and 2028, per our forecast. Executive Summary. Even after a downward revision, we expect retail media ad spending to grow at a robust pace over the next several years.