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US children under 12 prefer YouTube, which has 28.6 million viewers, followed by Netflix (17.2 million) and Disney+ (15.6 million); see chart below. Why it matters: This shift has profound implications for Disney. The company risks losing the next generation of fans, which could affect its broader revenue streams, including theme parks and merchandising.

Tubi was launched in 2014 in the US, which allowed it to find its stride during the decade-long rise of streaming. But in the UK, leaders like Amazon, Netflix, and Amazon-owned Freevee make up a significant chunk of viewership across both free, ad-supported TV platforms (FAST) and subscription over-the-top (OTT) video.

Gen Zers鈥� Netflix use is catching up to TikTok use. 5 key stats showing how to reach different kinds of TikTok users after TikTok. Almost all US TikTok shoppers are also using Amazon. Note: Respondents were asked, "What have you done after watching a TikTok video? Select all that apply.".

Amazon competes with several major US streaming services in India. Disney+ Hotstar is a leader in India (though recent quarters have seen its strength waver), but Amazon and Netflix have also spent aggressively on original content across the various major languages spoken in the country.

While ABC, CBS, and NBC News remain the top news sources for US adults (19%, per Ipsos and Axios), younger audiences favor social platforms鈥�64% of adults aged 18 to 34 use it regularly for news, compared to just 26% of those 55 and older.

While Apple TV+鈥檚 viewer base is steadily increasing, it is still significantly behind competitors like Netflix and Amazon Prime Video for subscription OTT video viewers, per our 2025 forecast. The MLB might prefer platforms with a higher subscription base and more revenue鈥攑erhaps the likes of Netflix, Hulu, and Disney+, which generate the most OTT subscription revenues.

Ad-supported tiers have entered the scene on Netflix, Disney+, Max, and, most recently, Amazon Prime Video. On platforms where growth is slowing due to high user penetration, password-sharing crackdowns combined with lower-priced ad-tier offerings can boost subscriber numbers, a strategy that鈥檚 been successful for Netflix. And platforms have much to gain with more eyes watching ads.

You mentioned Netflix and how they benefited from this, Antenna reporting that immediately after its crackdown on password sharing, Netflix had the four largest days of US user acquisition since it began tracking subscriber numbers. 3.5 million signups in June alone, I believe the crackdown started end of May time.

US connected TV (CTV) ad spend will grow 63% between this year and 2027, for a total of $40.90 billion, according to our forecast.

Meanwhile, the devaluation of the Argentine peso will make streaming services billed in US dollars unaffordable for many consumers, which helps explain the country鈥檚 below 40% penetration rate. Netflix reigns supreme as others battle for second place. Netflix dominates paid streaming in Latin America.

Connected TV (CTV) ad spend in the US will pass $25 billion this year and continue to grow by double digits through the end of our forecast period in 2027. Even with a challenging market, the format is in decent shape.

Netflix, for comparison, has 170. So Netflix, 170. Prime Video, 160. This is in the US, of course. And then 42 million for Apple TV+. That's higher than I would've guessed, Jeremy. I mean, nowhere near some of their competitors, but still I thought pretty impressive, all things considered. Jeremy Goldman:.

At 鈧�9.99 ($10.84) monthly for web users and 鈧�12.99 ($14.09) for mobile users (around the same price as a Netflix subscription), the cost could price out some social media users. For Meta鈥檚 subscription model to be financially viable in the US, monthly rates would have to be even higher to make up for the higher ad revenues per user in the North American market.

That will change, both as streamers such as Netflix and Disney+ increase their ad inventory and free ad supported TV (FAST) channels such as Tubi and Pluto TV gain popularity. In 2024, CTV will only account for $0.13 of the US digital ad spend per hour spent with digital per adult, compared with mobile, which accounts for $0.51, according to our 鈥淭ime Spent With Connected Devices 2024 report.

Ad industry spending is crawling out of a dark period: The US ad market grew 2.5% in May, the first increase in 11 months.

Even with measurement challenges, 38% of US agencies and brand marketers said CTV was the most valuable channel for achieving ad goals last year, ahead of linear TV, social media, digital video, and paid search, according to Premion. CTV ad spend is on the rise with new ad tiers from Netflix, Disney+, and (HBO) Max, but both buying and measurement are still fragmented. 5.

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

Most US Gen Alphas use YouTube. Around 79% of internet users under age 12 will watch YouTube monthly in 2024, versus 7.5% for TikTok, 6.8% for Instagram, and 5.0% for Facebook, per our forecasts. It has strong brand affinity among kids. Gen Alphas named YouTube the coolest brand in a 2023 Beano Brain survey cited by SGB Media, beating the likes of Netflix and Amazon.

Streamers are also looking for lower-cost onboarding options: Netflix and Max are offering a bundle via Verizon that offers even cheaper access to both service鈥檚 ad-supported tiers.

Netflix follows, with 7.3%. To reach your customer, focus on where they spend the majority of their time鈥攖hen analyze which sorts of advertisements will yield the most return. 3. Focus on their search habits. Some 56% of US consumers start their product search on Amazon, while 42% start with a search engine like Google, according to Jungle Scout.

You may think of that as the recommendations from Netflix, or you may have heard of the term next best offer. We're using that across more macro or meta datasets on things like how to best allocate my marketing investment. The third lever for us is probably the most powerful, which is personalization.

Meta could benefit significantly if TikTok left the US: A House vote looms, impacting national security and social media dynamics.

By 2026, CTV will account for 20.0% of time spent with media per day by adults in the US, compared with 11.5% in 2020, but it will still only garner 8.1% of total ad spend, per our June forecast. Meanwhile, the share of time spent with linear TV per day by US adults will drop to 21.3% by 2026, and have 11.2% of total ad spend. Despite the growth of CTV, viewers are outpacing ad dollars.

Tell us what you mean by this. Debra Aho Williamson:. So when it comes to TikTok, and especially in comparison to a streaming platform like Netflix, we are seeing increases in this second screening behavior where people are watching TikTok videos at the same time that they're watching Netflix.