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I think the point here is that it's foolhardy for grocery brands to rely on online advertising alone. There's been a big surge towards E-commerce, and we've seen a big surge towards retail media as a result, but most sales are still happening in brick and mortar stores.

Especially now, with all this uncertainty over what tariffs will mean for everything from grocery prices to car prices. Sara Lebow (10:33):. Zak? Zak Stambor (10:34):. Yeah. On the surface, I think this looks like a solid close to a solid year. But if you look a little bit closer, you see a growing split on the haves and have-nots within retailers.

搁别迟补颈濒别谤蝉鈥� digital platforms are the go-to channel for product research. Traditional search engines no longer guide the path to purchase. When researching a product to buy online, far more smartphone users in Latin America used retailers鈥� digital properties as of May 2023, according to our survey conducted by Livepanel.

On today鈥檚 podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global Digital Commerce Senior Director, Strategy & Execution, Todd Hassenfelt. Listen everywhere and watch on YouTube and Spotify.

Restaurant prices continue to rise faster than grocery prices. The most recent Consumer Price Index (CPI) data shows that the cost of 鈥渇ood away from home鈥� is still rising faster than the cost of 鈥渇ood at home.鈥�. Prices are likely to keep rising in 2024. More than 61% of US restaurant operators said they will raise menu prices in 2024, per Restaurant365.

Stock impulse products near the dedicated pickup area and make it easy for customers to pay for them at the same time they collect their online orders. Work with other retailers. By offering collection from other locations鈥攕uch as local grocery stores鈥攔etailers can increase convenience for their customers while also reducing queues in their own stores. Sources. Appinio. Barclays. Capgemini.

B2B ecommerce is particularly enticing to Walmart given that it offers high margins that could help offset its growing low-margin grocery business. The big takeaway: There鈥檚 plenty of opportunity for Walmart to find a niche within the B2B ecommerce market. While B2B customers have different needs from B2C, Walmart is well-versed in delivering value and service.

They鈥檒l double down on rewards in essential categories (like groceries and gas) or recurring sectors (like utilities and bill pay). They may also personalize rewards for specific types of spending or partner on co-brands in promising sectors. Mobile Wallets Will Double Down on New Features. Increased time spent with smartphones is trickling into financial services.

It's not the Korean grocery store? Sky Canaves (21:25):. Their focus is the little blind box toys. Suzy Davidkhanian (21:29):. Oh. Sara Lebow (21:30):. So Sky, why were you bullish on POP MART this year? Sky Canaves (21:34):. So it really taps into all of the talk we've been having about collaborations and keeping brands fresh with newness and limited editions.

The shift likely reflects the incoming administration鈥檚 recognition that universal tariffs could spark another inflationary cycle鈥攑articularly at the grocery store, where about 60% of fresh fruit and 40% of fresh vegetables in the US are imported. Ripple effects: While the scaled back approach is less aggressive than the original plan, it would still be a major jolt to the global trade order.

The question is which grocery delivery company with a growing retail media network business recently had a much anticipated IPO? Which grocery delivery company recently had a much anticipated IPO? Evelyn says Instacart, Stephanie Instacart, and hopefully Suzy says Instacart. It's true, Instacart is the correct answer. They just IPO-ed. A point each for all of you.

Reach more than 100 million shoppers with Ibotta鈥檚 network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more. Episode Transcript:. Sara Lebow:. Hello, listeners. Today is Wednesday, March 15th.

Households with GLP-1 users slash their spending on groceries: Food companies need to adapt to the shifting buying patterns of consumers on GLP-1s to stay competitive.

More brands will have the opportunity to create their own dedicated online storefronts to differentiate themselves from the competition and highlight specific products. Walmart鈥檚 growth opportunity: Walmart considers its marketplace to be a cornerstone of its strategy to grow sales and profits, especially as its expanding grocery business weighs on margins. So far, it鈥檚 seeing results.

Walmart+鈥攚hich we forecast 16 million US households belong to鈥攈as gained traction by offering free delivery on low-cost groceries, along with other benefits such as discounts on gas and auto repair, and access to Paramount+. The big takeaway: There鈥檚 a reason that Amazon and Walmart keep running the same play: It works.

Getting its costs in check: Amazon has been on an ongoing push under CEO Andy Jassy to focus squarely on its core businesses鈥攍ike ecommerce, grocery, advertising, and AWS鈥攁nd aggressively cut costs wherever possible.

鈥淕谤辞肠别谤测 is a very human business. I鈥檝e been in Amazon Fresh stores and the technology is cool, but they鈥檙e lacking something in terms of the quality of experience on a human level.鈥�. The takeaway: Amazon ended the year in a dicey position. Slowing online sales were offset by an increase in ad revenues, but even those aren鈥檛 growing as fast as they once were.

I need five meals out of five ingredients, and then create the grocery list. Jacob Bourne (02:25):. And I've heard that's actually a popular use case. It seems like a lot of people are using it that way with meal planning. Lauren Ashcraft (02:31):. It's really good to know. Rob Rubin (02:32):. Yeah, we have so much to cover today on this topic.

Trump risks trade war with planned 25% tariffs on imports from Mexico and Canada: Besides triggering retaliatory policies, the move would also lead to higher grocery, energy, and auto prices.

Amazon still can't figure out store formats despite how many times they introduce the new bookstore, the new convenience store, the new grocery store. Zak Stambor (13:29):. It is surprising, but it gets to the crux of shopping online and shopping in the real world.

The newest digital ad powerhouse is making the duopoly sweat, capturing 12.9% of the US digital ad market this year (behind Google鈥檚 27.1% and Meta鈥檚 19.5%). Amazon is expected to see its US ad revenues increase by $5.04 billion this year, more than that of Google and Meta combined ($3.34 billion). Amazon is moving beyond search ads to display, video, and streaming TV ads.

Why it matters: Boomers, often empty nesters with smaller households, don鈥檛 need to shop for groceries as frequently as millennials and Gen Z, who may have young families. Grocery marketers should emphasize the convenience and ease of ecommerce delivery services.

Premium digital platforms could suffer from a shift in advertising mix toward low-cost options. If advertisers respond to budget cuts by impulsively reallocating their ad spending to lower-cost channels like the programmatic open web or even MFAs, premium digital platforms鈥攊ncluding commerce media networks, social networks, and CTV platforms鈥攎ay suffer.

And globally, most retailers (53%) are seeing increasing rates of sign-ups for loyalty programs, per Dunnhumby鈥檚 August 2023 grocery study. Loyalty program memberships strengthen brand affinity.