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As genAI adoption grows, businesses and consumers face a transforming digital ecosystem marked by broadening applications, enhanced productivity, shifting business practices, and legal and ethical challenges.

Creator monetization: Equity and exclusivity are the primary incentives for creators to join the platform right now, but Ringelstein says Zigazoo is working on a broader 鈥渃reator pay鈥� model and is interested in 鈥渢ipping and a creator 尘补谤办别迟辫濒补肠别.鈥�.

Nearly a quarter (23%) of US adults say they research a product online and purchase it in-store, according to a November 2023 survey by ESW.

TikTok also offers video shopping ads and in-house tools to facilitate influencer marketing, such as Creator Marketplace and Creative Exchange, giving merchants a wide range of options to meet customers throughout the purchase funnel. TikTok Shop is problematic鈥攅ven for Gen Z. TikTok won鈥檛 just magically make live shopping or in-app checkout a mainstream activity in the US.

While Facebook and Instagram ditched their livestream commerce initiatives last year, brands can still stream using Facebook or Instagram Live, using links to drive users to their websites or marketplace storefronts. 2. Built-in livestream platforms.

The situation: Sky-high tariffs on goods from China and the end of de minimis shipments from China and Hong Kong pose a fundamental threat to ecommerce giants like Shein and Temu, as well as countless sellers relying on Amazon and other marketplaces. The new duties are already triggering major changes.

Our take: Advertiser spending on Google platforms will likely persist through any eventual corporate restructuring鈥攂ut ongoing legal battles could still trigger significant ad industry shifts, creating competitive openings and leading to a more fragmented marketplace.

Visa will also expand the offering to more use cases鈥攍ike gig, creator, and marketplace payouts鈥攁nd to more digital wallets, neobanks, and payment apps. Will it succeed? Visa+ solves many of the participating wallets鈥� pain points. Interoperability has been missing from the P2P space, causing friction for consumers. But Visa+鈥檚 convenience and simplicity can lead to greater use.

And second point is we estimate the US fashion online resale marketplace sales, marketplace sales will grow 15% this year to reach $14 billion. We moved to round four and the scores at the moment, Suzy with eight, Ethan and Blake tied up on seven.

We use a couple of tools to organize the chaos, such as incremental return on ad spending (iROAS) in platforms like Skai for RMNs and our proprietary measurement software, BlissPoint, across the digital landscape. Q: What signals help you understand what鈥檚 really driving results in performance? Marsten: Topline revenue is a good indicator.

It鈥檚 also looking into whether Temu is regulating sales of illegal products on its low-cost ecommerce marketplace. In addition, the regulator wants disclosure on how Temu recommends products to users. Zooming out: Temu was formally designated as a very large online platform (VLOP) in late May after reaching 45 million users in the region.

Key stat: From January to July 2024, a record $280.4 billion was spent through mobile devices, accounting for nearly half (49.3%) of all online sales, according to Adobe Analytics. This marks a 10.2% YoY growth over the same period.

More Chart of the Day:. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace.

Social shoppers are social media users who indicated that at least once in the past 12 months, content they had viewed on social media led them to make a purchase of some kind, either online or in a physical store. In our survey, 45.1% of US social media users were social shoppers.

Marketplace Pulse. Pentaleap. Skai.

Kohl鈥檚, Michaels, and others launch third-party marketplaces to boost shopper appeal: At the same time, Wish, Zalando, and Amazon are focusing on improving customer satisfaction and reducing returns.

It's a flying taxi maker that went public and Vettery, which is an online hiring marketplace he sold for a $100 million. He's assembled a team of 40 folks including leading roboticists from Boston Dynamics. They're the people who make that robot dog that you may have seen moving around, and also former roboticists from Tesla as well. Mr.

As AI agents become more sophisticated and digital twins evolve, marketers have even more to gain from the emerging technology.

Walmart has Amazon outpaced in digital grocery specifically, which could pose an increasing threat to Amazon as the category matures. Use this chart:. Demonstrate Amazon鈥檚 ecommerce dominance. Emphasize the power of selling and advertising on Amazon. More like this:. Marketplaces lose share in places where US shoppers start their shopping journeys.

I think one other factor is just that marketplaces are getting, I mean we've always had Amazon on our phones, but I think there are more and marketplaces out there that are being used including things like you mentioned the Chinese shopping apps, but Klarna has its own marketplace. Instacart has its own marketplace.

So nobody was doing all digital. In fact, at the time we went and looked at AT&T's website and did one of those chats. And they would not sell you wireless online. They would only tell you to go to a store. You could not physically buy online. And the reason for that is 'cause they have so much investment in the physical asset of the store, and this is again nine years ago.

But back in April, they announced that they were seeing positive growth from marketplace sellers within sponsored search ads so they opened up sponsored display ads to marketplace sellers and they pointed to that as being one of the key drivers of their growth. So they're innovating, they're iterating.

The DOJ鈥檚 involvement is crucial in balancing industry growth with the need for a competitive marketplace. The Venu situation demonstrates that Disney鈥檚 ability to dominate the sports streaming landscape could lead to monopolistic behaviors, leaving consumers with fewer choices and higher prices.

Mercado Libre, for example, combines marketplace data with insights from its fintech arm, Mercado Pago. The result: Richer audience profiles and more precise ad targeting across its ecosystem鈥�. Rappi and DiDi also have travel businesses, creating a multidimensional view of consumer behavior, Ceurvels wrote in his Latin America Commerce Media Trends 2025 report. Commerce media moves into finance.

Amazon Haul expands overseas as de minimis uncertainty clouds domestic prospects: The low-cost marketplace is now available to UK and Saudi Arabian shoppers.