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The Daily: How marketers are using GenAI, where we pay most attention to social media ads, and Chase's retail media network
On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI鈥檚 usefulness for advertisers will be similar to the calculator鈥檚 effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
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Apr 11, 2024
Open Programmatic Website Ad Spending on Made-for-Advertising (MFA) Websites Worldwide, by Website Category, Q1 2024 (% of impressions)
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Jul 8, 2024
Source: Pixalate
Digital Will Dominate Media Time in the UK and France but Lag in Germany This Year
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May 1, 2024
Source: 蘑菇AV
Time Spent With Digital Media Overtook Traditional in 2022, and the Gap Has Been Widening (average hrs:mins spent per day with media among adults in France, by format, 2020-2026)
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May 1, 2024
Source: 蘑菇AV
Digital Media Surpassed Traditional in Time Spent Back in 2019, and It Hasn't Been Close Since (average hrs:mins spent per day with media among UK adults, by format, 2018-2026)
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May 1, 2024
Source: 蘑菇AV
Digital Media Is Gaining on Traditional in Time Spent but Won't Catch Up Within Our Forecast (average hrs:mins spent per day with media among adults in Germany, by format, 2018-2026)
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May 1, 2024
Source: 蘑菇AV
Sources Gen Z Banking Consumers in Canada Use to Research Banking Products/Services, Nov 2023 (% of respondents)
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Jan 23, 2024
Source: Insider Intelligence | eMarketer
Sources Where Internet Users in the US and Worldwide Get Their News and Information, Sep 2023 (% of respondents)
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Nov 7, 2023
Source: United Nations Educational, Scientific and Cultural Organization (UNESCO); Ipsos
Level of Trust in the News and Information Provided by Select Media According to Internet Users Worldwide, Sep 2023 (% of respondents)
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Nov 7, 2023
Source: United Nations Educational, Scientific and Cultural Organization (UNESCO); Ipsos
Sources Through Which Internet Users in the US and Worldwide Think Disinformation and "Fake News" Are Most Widespread, Sep 2023 (% of respondents)
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Nov 7, 2023
Source: United Nations Educational, Scientific and Cultural Organization (UNESCO); Ipsos
Sources Through Which US Internet Users Think Disinformation and "Fake News" Are Most Widespread, Sep 2023 (% of respondents)
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Nov 7, 2023
Source: United Nations Educational, Scientific and Cultural Organization (UNESCO); Ipsos
Comparative Estimates: Retail Ecommerce Sales* Among Select Companies in Latin America, H1 2023 (millions)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Mercado Libre; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Dafiti; Grupo 脡xito; Raia Drogasil
Comparative Estimates: Total Retail Sales Growth Among Select Companies in Latin America, H1 2023 (% change vs. same period of prior year)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Mercado Libre; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Dafiti; Grupo 脡xito; Raia Drogasil
Comparative Estimates: Total Retail Sales* Among Select Companies in Latin America, H1 2023 (billions)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Mercado Libre; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Dafiti; Grupo 脡xito; Raia Drogasil
Comparative Estimates: Retail Marketplace Ecommerce vs. Total Retail Sales Growth Among Select Companies in Latin America, H1 2023 (% change vs. same period of prior year)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Mercado Libre; Falabella; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Ripley
Comparative Estimates: Total Retail Sales Share Among Select Traditional Retailers in Latin America, by Channel, H1 2023 (% of total retail sales)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Grupo 脡xito; Raia Drogasil
Comparative Estimates: Share of New Total Retail Sales Among Select Companies in Latin America, by Channel, H1 2023 (% of new total retail sales)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Mercado Libre; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Carrefour Brasil; Grupo 脡xito; Raia Drogasil
Comparative Estimates: Retail Marketplace Ecommerce Sales Share Among Select Traditional Retailers in Latin America, H1 2019-H1 2023 (% of total retail sales)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Ripley
Comparative Estimates: Retail Marketplace Ecommerce Sales Share Among Select Traditional Retailers in Latin America, H1 2019-H1 2023 (% of total retail ecommerce sales)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Ripley
Comparative Estimates: In-Store Retail Sales Growth Among Select Companies in Latin America, H1 2023 (% change vs. same period of prior year)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Grupo 脡xito; Raia Drogasil
Comparative Estimates: In-Store Retail Sales* Among Select Companies in Latin America, H1 2019-H1 2023 (billions)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Grupo 脡xito
Comparative Estimates: Number of Sellers on the Digital Marketplaces of Select Retailers in Brazil, Q4 2020-Q2 2023 (thousands)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Insider Intelligence; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Americanas S.A.
Total Media Ad Spending Share Worldwide, by Media, 2022-2024 (% of total)
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Aug 24, 2023
Source: WARC
Total Media Ad Spending Worldwide, by Media, 2022-2024 (billions)
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Aug 24, 2023
Source: WARC
Total Media Ad Spending Growth Worldwide, by Media, 2022-2024 (% change)
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Aug 24, 2023
Source: WARC

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