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Healthy growth will obscure the upheaval that retail media鈥檚 evolution is causing. Retailers racing to think more like publishers鈥攁nd brands trying to rethink the value of retail media鈥攁re feeling some strain.

On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.

Google found guilty of anti-competitive practices: Court ruling challenges market dominance through exclusive agreements and payments to Apple.

The prototype AI search engine could reshape search dynamics by offering a more conversational and customizable user experience.

Marketers have a wealth of opportunities throughout the buyer鈥檚 journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.

Consumers (particularly Gen Zers) increasingly turn to social media to begin their shopping searches because of its highly visual, creator-driven content. To capitalize on this behavior, social platforms are building out search ad capabilities. But it鈥檚 still early days, so don鈥檛 dump Amazon or Google just yet.

ChatGPT and generative AI will transform marketing. Advertisers can use the tech now to help create campaigns, from research to output to iteration. 鈥淣obody should be doing [marketing campaigns] fully manually,鈥� said Mike Kaput, CCO of the Marketing AI Institute. Here are the steps to use AI to build campaigns.

As consumers turn to social and retail media for discovery over traditional search engines, marketers face a shifting omnichannel advertising landscape. Effective strategies and the right measurement partners are crucial for optimizing cross-platform efforts and gaining holistic campaign insights.

Digital will help keep total media ad spending buoyant this year, just. A rebound is expected for 2024, with video advertising growing faster than any other format. Proportionally, though, video spend will remain relatively small in France and Germany.

Even as suspicions surrounding ChatGPT and generative AI swirl, marketers know the new tech will turn search鈥攁nd its ad dollars鈥攐n its head. As search shifts toward chatbots, the way brands advertise with Google and Microsoft will change completely, creating problems for publishers and agencies.

Digital ad spending by healthcare and pharmaceutical companies went through its own upheaval during the pandemic. Now the industry is settling into a new normal for growth in some channels as consumer media habits have changed.

On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.

More than one-third (34%) of Amazon sellers and brands worldwide use AI to write and optimize product listings, according to January 2024 data from Jungle Scout.

In the two years since our inaugural 鈥淧ower of Amazon鈥� report, Amazon has remained a retail and tech powerhouse鈥攂ut it hasn鈥檛 been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon鈥檚 19 business divisions have changed and how these new developments might affect your industry.

Impressive Q2 results for Alphabet: Google's search and YouTube ad revenues fuel substantial growth, highlighting the company's strategic focus on high-growth areas.

Amazon to shutter Amazon Ad Server by 2024, focusing on growing other ad services: Reflects a strategic shift towards more promising advertising technologies.

Ad spending is looking shaky for many of the legacy formats across digital and traditional. New channels have arrived, however, and there are bright spots. This year could be rough, but 2024 is looking better.

Consumers鈥� concern over how their personal data is being used has led brands to look for new ways to reach and engage their target audiences and measure performance. To find success, brands need a deep understanding of their customers and an ability to diversify the channels used to reach them

Search is positioned to be generative AI鈥檚 first major consumer-facing playground. This is unexplored territory, and advertisers are bracing for big changes.

Will Google unveil a ChatGPT rival in 2023? After ChatGPT鈥檚 debut, all eyes are on Google. The tech giant鈥檚 leaders are aware of AI鈥檚 risks, and startups should be too.

China鈥檚 example would suggest that retail media has enormous headroom for growth in the US. Companies like Amazon have been growing their ad revenues by leaps and bounds, and yet ecommerce channel ad spending will still only represent 14.6% of the US digital ad market this year. In China, the share will be 38.1%.