蘑菇AV

That's fascinating because our overall retail e-commerce sales growth for 2024 is 8.1%, so that puts... Did you say Black Friday or Cyber Week? Zak Stambor (02:59):. Cyber Five. Sara Lebow (03:00):. Cyber Five. That puts that right in line with what we consider overall retail e-commerce sales growth as well. Zak Stambor (03:07):. Oh, that's really interesting. Sara Lebow (03:08):.

The US has a larger total retail market than China, with $7.303 trillion in US sales this year compared with China鈥檚 $6.380 trillion, according to our forecast. However, China has a larger ecommerce market, reaching $2.931 trillion this year versus the US鈥檚 $1.137 trillion.

鈥淧revious-quarter comparable sales were down, and they really need to rethink the whole store in a more holistic way,鈥� said Canaves. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

They were saying something like it's the first time in I think 10 years that all four brands had positive comp sales, which is a big thing. I think it is Zac Posen.

It really helps you detect who you want on your team to score a sale. So, I think it's all about understanding where consumers draw inspiration from, whether they research your brand, et cetera, and who ultimately pushes that conversion, and then putting that right mix together and finding a way to compensate accordingly in a way that works with your margins.

I'll get this wrong on the math, but I think Walmart sales is at least three times that of Kroger. Rob Rubin:. Right. David Morris:. I mean, you're still, it's the largest retailer in the world. Rob Rubin:. It's big, big, big. David Morris:. And so it's a different animal. I would also add that I think there's definitely a lag in the US.

Here too, I have so much to say. 85% of sales this year are in a store and I think the idea of specialty stores is actually technically it's like a Gap, right? It's a store that sells a specific, vertically integrated, like a Victoria's Secret.

We're seeing Amazon beauty sales are growing faster than overall e-commerce beauty sales across categories over the coming years. And just recently, Est茅e Lauder Companies launched its first brand on Amazon, Clinique, and I think we'll continue to see that trend grow. Sara Lebow:. This makes a lot of sense to me, especially for recurring purchases like skin care things.

The more people that you can aim a product at, the more sales you're going to rack up and the more trust and affinity that people are going to have for your brand. So I think it's kind of like a multi-pronged strategy. Jacynth Bassett (10:13):. I think the problem is is that what we find is a lot of brands are still...

Party City is really well known for the balloons, but I think from what I understand, the bigger part of their problem is that their sales aren't... They weren't able to recover from their COVID sales lump. So I don't think that the problem for Party City is that everybody's buying things online.

Warby Parker even, it's an example of a lot of that digitally native brands can do things correctly, but their sales have struggled over the last couple of years because the market for eyeglasses is really only so big.

The company also makes money from subscriptions, as well as sales and recruiting tools. But it is working to strengthen its ad business, which could entice marketers who don鈥檛 typically use the platform to try it out. Some ad formats lean into user behavior. LinkedIn rolled out Thought Leader Ads last year, which effectively let companies buy ads that amplify posts from executives.

So, I think that also becomes how the retailer uses the model to either broaden the scope or to ensure a real sale and then they're just showing you what they know you already like. Carina Perkins:.

Meanwhile, 77% of advertisers said they invest in on-site ads, 69% in paid search shopping ads, and 65% in social commerce. Advertisers are more likely to increase spend on established formats. Social commerce, on-site advertising, and digital off-site advertising are among the formats that take precedence. Offering retail media in-store is not a crucial part of 2024 objectives for retailers.

(depending on the source of the ad spending), and wholesale, auction, and private-party sales.

But most sales are still happening in brick and mortar stores. So to succeed, brands need to take advantage of touchpoints in store, and more traditional forms of retail media like sampling and in-store radio. Marcus Johnson:. Enough ads is enough. Bill Fisher:. People obviously don't want more ads.

Not maybe be successful, but to sell your one hit wonder through Facebook or other social commerce platforms or directly yourself, or join an incubator that's held by a retailer and maybe sell to them. So there's so many different ways that it has changed the dynamics.

The writer's strike is what we're revisiting, talking about movie ticket sales. So I kind of hinted at this, but I didn't give you an exact number. How much had movie ticket sales in North America recovered in 2022 compared to 2019? So as a percentage, 2019 was a certain percentage, let's say 100%. How much had movie ticket sales in 2022 recovered according to Box Office Mojo? Carina Perkins:.

When you're as big as Nike, you really need all the exposure you can get because every incremental sale really matters when everybody's aware of you already. You need to fight really hard to try to anniversary your sales and get bigger each and every year. Sara Lebow:. Definitely two ways to cross this finish line. I'm sorry. I said Sky could beat you in a race. We can cut that out. Jeremy Goldman:.

And this month it had four different sales events. Arielle wrote a story asking if Amazon is having too many special sales and her conclusion, which I agree with was no, its consumers want sales and they know they can get them on Amazon. Sky Canaves (04:57):. And it's interesting how they're using these sales events to draw in non-Prime members by opening them up to the general public.

We're helping brands understand the impact that social or CTV can drive on Walmart, well kind of both online and in-store sales lift it can cause. We're talking about incrementality. Budgets have grown significantly at Walmart Connect over the last five years. Is there a correlation between increasing ad spend and increasing sales or is there a causal effect?

That's not going to apply in every case, but if they're disciplined about who they invite onto the platform and how they continue to shape their product experience to drive sales, I think that that's going to be much less of an advantage for Amazon over time. Marcus Johnson:. Quickly on that Jungle Scout research as well.

I think that the thing that's going to limit the effectiveness of this is the kinds of products that are available for sale there. I mean, all the products, or a lot of the products, that went viral for sale on Tiktok were novel and strange and off the wall in a way that maybe Amazon has those products for sale, but it's not what people think of Amazon for.

The marketing department does, but how you measure that performance is typically in sales and revenue. What value do you add to the organization? Speaker 1 (03:57):. Right. So if marketing is involved in it, but yet they're not using the same KPI, what KPIs generally would marketing use? Speaker 2 (04:05):.

That -7% year-on-year growth in Q1 was the company's first quarterly decline in sales since they went public in 2017. So this negative four is not a place that they are used to hanging out. The second thing, as a tale of regional differences, North America is what dragged it into the red. That was down 13% as a region. Europe was plus seven.