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Our latest forecast for social network users around the world highlights the top platforms and key regional distinctions.

Key stat: The top way US internet users discover new mobile apps is by searching or browsing app stores, cited by 44% of those surveyed for Airship by Sapio Research.

But I found it really interesting to see Canada, it's a more mature market compared to any say the market for Southeast Asia or Latin America, but it's still going strong in that top 10 rankings. So I definitely think it does show that resiliency. Paul Briggs:.

You want to make sure you've got that consistency to build up the brand recognition, the recall and ultimately make sure that they recognize who for you and the message that you're delivering and not just get lost in a sea of advertising that's flooding these platforms. Rob Rubin:.

Customers cited a bank’s reputation as their top factor in choosing a new one. That’s a challenge for newer or smaller banks.

Cash is no longer king in Brazil after being dethroned by the central bank’s instant payments system, Pix. This report explores who’s using Pix (nearly two-thirds of the population), what’s fueling its immense popularity, and how it will reshape Brazil’s payments landscape this year and beyond.

Few US merchants are selling goods on TikTok Shop: Many are reluctant to invest time and resources in the platform given the widespread speculation that it will be banned or sold.

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future—we estimate that online sales will account for only 10.0% of total retail by 2027.

59% of executives worldwide say CTOs are the leaders responsible for driving generative AI (genAI) strategy, according to April 2024 data by Google Cloud and the National Research Group.

It will use Mastercard Send so customers in Australia and Hong Kong can send payments to more than 1.5 billion Mastercard cards.

Western companies lose confidence in China as consumer spending softens: Weaker-than-expected August retail sales are just the latest data point to push retailers to reevaluate their investments.

Meta's major monetization of minors mishap: The FTC has proposed to bar the social giant from using children's data for their ad business.