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Those election and sport tentpoles, TV ad spending will go, it's not going to have TV ad spending. It's going to go from plus one this year to negative 13 from,-. Ross Benes (13:42):. And those tentpoles are more influential in TV than they are in the whole. You were asking earlier how much is the growth driven by the Olympics and the election.

Influencer marketing is maturing and diversifying. While the turmoil at TikTok and the escalating trade war are causing temporary uncertainty, the industry will remain resilient as momentum around influencer marketing grows.

Web search was added to ChatGPT's existing interface, now offering users results that include sports scores, news, stock prices, and weather, the service available for paid ChatGPT users now and free ones later. What happened was the SearchGPT people might have heard of, that was the initial release, and then, now, that's been rolled up into ChatGPT.

Panel measurement still reigns supreme on linear TV, where major events like sports broadcasts represent the largest audiences and most sought-after ad space. Who stands to gain? If Paramount cuts ties with Nielsen, it is likely to rely on VideoAmp, per Variety reporting.

For example, it now sells adidas鈥� adaptive training wear that鈥檚 designed for athletes who play sports while seated or in a wheelchair, as well as JanSport backpacks and crossbody bags designed in collaboration with the nonprofit Disability:IN. Our take: Not only is inclusivity a good goal in and of itself, but it is also a major business opportunity.

The WNBA will reassess its media rights value after the 2028 season, when it will likely take advantage of the rising ROI for advertisers in women鈥檚 sports that extends elsewhere, including women鈥檚 tennis.

Sports teams and media companies have teams helping get streaming platforms off the ground. But creators are launching their own platforms. Dropout from College Humor and 2nd Try from The Try Guys offer fans a way to subscribe to creator content directly.

Kylie Robison of The Verge notes that rather than launching as a separate product, web search will be integrated into ChatGPT's existing interface, with results that look the same and provide links to sources for the answers it gives on things like sports scores, news, stock prices, and weather.

On today鈥檚 podcast episode, we discuss the new challenges facing today鈥檚 CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.

The platform鈥檚 growth may be thanks to an increase in viewership of sports content, which reached 35 billion hours in Q2 2024, growing 45% YoY, YouTube鈥檚 CEO, Neal Mohan, told the Financial Times. Use this chart: Advertisers can use this chart to plan connected TV (CTV) budgets per streamer and emphasize YouTube鈥檚 dominance. Related 蘑菇AV reports:.

In light of the genAI-related scandals that have hit publishers鈥攊ncluding Red Ventures (owner of CNET), The Arena Group (owner of Sports Illustrated), and Gannett鈥攖here is a real possibility that advertisers will decide that genAI-created content is brand-unsafe, or less valuable or desirable than content created by humans.

Footwear includes boots, sandals, shoes, slippers, and sneakers of all materials; it excludes specialty sports footwear (e.g., bowling shoes, golf shoes, cleats). Accessories includes all accessories for personal adornment, such as belts, costume jewelry, fine jewelry, handbags, hats, nonprescription sunglasses, scarves, and watches; it excludes footwear.

Discovery over the planned launch of Venu Sports succeeded in temporarily blocking the streaming service. The company has framed Disney鈥檚 blackout as an existential threat. Streaming services have steadily eaten into pay TV鈥檚 market over the last few years, but the rise of ad-supported subscription streaming and the transition of sports to digital channels threatens to accelerate that trend.

They're leaning back into sport and performance, and I think they have a real opportunity in North America to seize on some of the white space that may be created with Nike's current struggles. So I think this is a brand and retailer where we're seeing really significant payoff from their turnaround efforts. Sara Lebow (25:08):. It's funny that adidas' CEO came from Puma.

In addition, Max, Peacock, and Paramount+ have doubled down on sports rights, while ESPN is pivoting from a cable network to a D2C streaming service. All this is driving a surge in CTV ad spending, especially since live sports content commands loyal viewership and high ad rates. What does this mean for marketers, media companies, and distributors? The TV ship has sailed.

While legal consequences for Disney down the line remain possible due to the FCC complaint (and regulators鈥� recent blockage of Venu Sports), a joint statement from DirecTV and Disney suggests they have buried the hatchet. Charter Spectrum has also struck similar agreements with WBD and TelevisaUnivision, which could weaken an argument that Disney is uniquely flexing its market power.

New York Times expands ad targeting: The Athletic and other lifestyle properties enable brands to reach engaged audiences, reducing focus on hard news topics.

Many industries have a flagship event each year: for Hollywood, it鈥檚 the Oscars; for sports, it鈥檚 the playoffs or championships. For most brands, this pivotal time occurs in the fourth quarter. Given that this period is critical for brands, it follows that it is equally significant for retailers striving to capture consumer attention and drive sales.

Without the major live sports event, Peacock lacks a 鈥渒iller app鈥� to attract new viewers. The next few months will reveal if Peacock鈥檚 promotion of original content during the Olympics will keep churn low.

More sports will come to streaming. Sports leagues will continue to license their content to digital platforms, in many cases exclusively. As that process plays out and legacy broadcast channels like ESPN move from the cable and satellite ecosystem to a D2C streaming model, sports fans will ditch their cable bundles for streaming services.