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Netflix鈥檚 ad business reaches maturity: The company is launching its own ad tech stack ahead of Upfronts.

Capitalizing on interest: Reflecting the rising popularity, Yahoo Sports and The Athletic will create a women鈥檚 sports hub offering free global written, audio, and video content. Yahoo Sports cited a 253% jump in women鈥檚 sports article views in the past year. Women鈥檚 live sports viewers are poised to rise steadily, from 4.1 million this year to 5.2 million by 2027.

The news: Fox is reorganizing its ad sales team and reducing its workforce by around 3% as part of an effort to boost ad revenues and streamline processes across its sports, news, and entertainment platforms. The restructuring, led by ad sales head Jeff Collins, comes with several high-level hires from Warner Bros.

DoorDash, Lyft feels to me like the Venu Sports of intermediaries. And if that reference is too in the weeds of the advertising world, what I mean by that is Venu Sports, Venu Sports.

And the remainder is mostly made up of videos on news and sports websites, esports services like Twitch, YouTube alternatives like Vimeo, and adult content (pornography). Total time with digital video far exceeds TV time. TV may endure as the single largest category for a while longer, but all digital options combined far exceed TV鈥檚 reach.

Decades of experience with Nielsen, hesitation over new options, and the continued strength of sports on linear TV have all helped Nielsen stave off obsolescence. Our take: The Advertiser Perceptions survey and the battle with Paramount could show the levee beginning to break.

The holiday box office competes with the couch: Audiences are returning to theaters, but Netflix is offering blockbuster content.

TelevisaUnivision鈥檚 strong quarter was also helped by sports content. Hispanic audiences are highly engaged with sports, per a recent Nielsen report, and viewership of non-soccer sports leagues like the WNBA is climbing. This valuable ad inventory, combined with a sought-after audience, places TelevisaUnivision at the forefront of several growing advertising trends.

Paramount+鈥檚 emphasis on diverse content offerings, including major sports events and hit originals like 鈥淢ayor of Kingstown鈥� and 鈥淭ulsa Kings,鈥� supports its strategy of giving itself a reason for existing within the streaming market. That said, it鈥檚 hard to imagine there won鈥檛 be further consolidation in the streaming market. Even Warner Bros.

My what shoes should I buy strategy, which probably isn't great for a fashion brand or a sports brand, is I ask the nurses I know what they're wearing because the nurses always have the most comfortable, most durable shoes. Zak Stambor (08:01):. Get your shoes back on store shelves as well.

Amazon鈥檚 shoppable video ads faced first big test: Marketers watched their performance over the holiday weekend to mull bigger commitments.

The search functionality offers live updates on sports scores, stock prices, news, and weather by pulling data from real-time web sources and partnerships. Users can engage in conversational, follow-up questions, transforming traditional search experiences.