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Sure, they're getting a decent amount of a bump in sales, but it does seem like no one's really able to, the way Netflix released a streaming service and others are playing catch up, there are some which are starting to get relatively or close-ish to Netflix.

How much profit margin OpenAI will be willing to sacrifice under those circumstances to keep costs palatable for its subscribers, that remains to be seen. I know it's not as cut-and-dried as I'm making it sound, of course. Training data isn't just used in perpetuity, it's ingested into the model. GPT-4 can't unlearn what it has learned so far by training on the unlicensed New York Times data.

I mean it's clearly out in the market, but it is still small, but it's something they're growing and I think they test a lot of their features with Snapchat plus among that group of subscribers. And I think that's also smart. It kind of gives them a chance to maybe work through issues and whatnot with the smaller, more user base. So that I think is good. Minda Smiley (13:10):.

Join more than a hundred thousand subscribers and learn what Insider Intelligence can do for you. Jasmine Enberg:. In some ways, it would make sense for somebody like Linda Yaccarino to be here to do what she does best and try to convince advertisers to return to Twitter.

Pro+ subscribers, head to emarketer.com, also Oscar, you said there was another report on time spent coming out? Oscar Orozco:. Yeah, another great report from Minda Smiley. She's covering teens and social media and covers the time spent. Some of the data we were talking about earlier, so different platforms and demographic splits as well, so check that out. Marcus Johnson:. Very good. Excellent.

The new chat GPT voice assistant capabilities will launch in the coming weeks as a limited alpha release for GPT plus subscribers. Opening Eyes is also working on a whole new AI model. GPT five expected to be a significant improvement if this one wasn't already on the current tech. That is all. We've got time for this episode. Gents, thank you so much for your time. Thank you to Jacob.

On today鈥檚 podcast episode, we discuss the potential audiences for some of the world鈥檚 biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.

Pretty decent revenue from paid subscribers. 90% of Spotify's money is paid subscribers that grew over 20% in 2022, a touch better than 2021. It's and revenue about 10% of the business. So pretty small. That's where the problem was. That grew at 20% as well last year, but it was three times slower than the previous year.

Andrew believes that digital advertising's next tier is in tech, retail, and streaming, but notes that advertising is not the primary business of most of these next tier [00:03:30] players, like Amazon, Walmart, Instacart, Apple, Microsoft, Hulu, Spotify, TikTok, and Netflix.

They're still going to have customers leaving at a rapid pace and there is a chance that they'd have more clout with more subscribers to get favorable retransmission negotiations with TV networks. (14:18):. But Disney still had a big blackout with Spectrum TV who is larger than Dish or DirecTV just a year ago.

Join more than 100,000 subscribers and learn what Insider Intelligence can do for you. Rajiv Leventhal:. So at the end of the day, yes, CVS is a trusted retail brand, Walgreens is as well, but are they trusted healthcare brands?

While the feature is currently only available for paid subscribers, it鈥檚 still a threat to established search players. Microsoft, for its part, rebranded Bing Chat to Copilot to better compete. OpenAI isn鈥檛 monetizing ChatGPT with ads (yet), but every search a consumer makes via ChatGPT is an opportunity lost for another search engine. Google鈥檚 defense is differentiation.

Insider Intelligence subscribers can now take advantage of the exclusive opportunity to meet directly with their team of thought leaders in the financial services space, through the new analyst access program. Expect to leave equipped with what you need to drive profitable sales, legitimized strategic ideas, and develop models of addressable markets and opportunities.

Do you see that these paywalls being put up and people are just like, okay, well I won't use it, I'll use something else or I'll just use the free version, or do you see that actually no, we're going to want access to these tools; we are going to see a wave of subscribers who are now just paying for access to what they already had for free? Max Willens:.

Insider Intelligence subscribers can now take advantage of the exclusive opportunity to meet directly with our team of thought leaders in the financial services space. Through the new Analyst Access Program, expect to leave equipped with what you need to drive profitable sales, legitimize strategic ideas, and develop models of addressable markets and opportunities.

Snapchat was first to market with ChatGPT-powered My AI, originally launched to Snapchat+ subscribers in February 2023. In April, Snap expanded access to all users globally and announced several new features, including the ability for Snapchat+ subscribers to receive an AI-generated visual Snap back. TikTok is testing Tako.

Because I went and looked in our industry KPIs database, which is available to subscribers of Insider Intelligence and one source, Sky, according to Sky, worldwide average social click-through rate was just 1.4% in Q2 2023.

When talking about shoppable marketing in streaming, Disney ad chief Rita Ferro said that today, customers can scan QR codes to buy products displayed in ads onscreen, but AI could instead identify objects within content for viewers and offer ways to buy them directly from the streaming interface, removing the need for QR codes. But Suzy, Shoppable TV using AI, not QR codes, what's the point?

Minda's full report is called Organic Social Strategies, That work, Pro Plus subscribers can head to emarketer.com for the whole thing, including a number of takeaways for marketers, or you can click the link in the show notes, of course, where else. And thank you so much to Minda for writing this wonderful research. That's all we've got time for the Lead.

A) Wage, W-2, or tax statements B) Location and movement data C) Media streaming usage D) Data from health/fitness trackers. A third of consumers are willing to share data around their media streaming usage for a more personalized financial services experience, according to The Connected Financial Services Report from Salesforce.

Perplexity is rolling out a new feature that will let pro subscribers purchase a product without leaving its AI search engine writes Emma Roth of the Verge. All folks have to do is select the Buy with Pro button that will automatically ordered the products using saved shipping and billing information. Free shipping is included. Ms.

We know the differentiator that it creates when we think of traditional cable providers and streaming services. But they're just late to the game and I have serious doubts that it would work at this point. I think they should reconsider. Maybe they should rebrand as the only streaming platform with no sports content. Zach Goldner:.

The company has a really low churn rate, 1.2% among paid connected fitness subscribers, notes Zak Stambor, our Senior Retail Analyst. The question is, can it revive that kind of flash in the pan moments? Maybe it doesn't need to get it back all at once and maybe now it's kind of slow and steady from now on.

You can find it on insiderintelligence.com if you're a pro subscriber, or of course you can click the link in the show notes. We move now to the second half of the show today in other news. What does Freedom of Speech actually mean on social media and TikTok and Pinterest take different approaches to social commerce? Story one: "What does Freedom of Speech actually mean on social media?

You can head to Emarketer.com if you're a pro plus subscriber, or of course you can click the link in the show notes. That's all we've got time for the lead. Let's move to the fourth quarter of the show today. In other news, just the one story, how Generation C differs from the rest of Gen Z. (18:08):.