蘑菇AV

But this share is heavily skewed by the volume of live TV consumed by Black viewers ages 65 and older. CTV is popular among younger Black viewers, who are also likely to have multiple streaming subscriptions. Black digital video viewers consume a mix of paid streaming services, free OTT services, and free ad-supported platforms.

Poshmark鈥檚 鈥淪hare Shows鈥� allow brands and Poshmark users to partner to sell products, while viewers can chime in with questions or comments, or place a bid. The events have been a hit for brands like Rothy鈥檚, Pact, and Christy Dawn, with Rothy鈥檚 CMO Jamie Gersch telling ModernRetail that the format 鈥渞eally let us engage the community in a way we hadn鈥檛 before.鈥�.

Without fresh, original content that captures young viewers' imaginations, Disney may struggle to compete with content creators attuned to current trends.

YouTube has a head start in CTV ad spending: Viewers and media companies are pivoting to digital, but spending shows YouTube is well in the lead.

The big takeaway: Zara is betting that live commerce鈥檚 entertainment factor will draw in Western viewers and eventually drive sales, but it has an uphill battle ahead of it. Over half (52%) of US adults are either uninterested in or unaware of livestream shopping, per The 蘑菇AV Ecommerce Survey conducted by Bizrate Insights.

This year鈥檚 upfronts have been unusual, with the haze of the Writers Guild of America strike and a decisive shift toward streaming. From YouTube鈥檚 mixed messages to Netflix鈥檚 ad-supported tier鈥檚 less-than-impressive beginning, here are five trends pinpointed by our analyst.

Best Buy, TikTok take diverging approaches to live commerce: But getting viewers to tune in remains a serious challenge, regardless of whether retailers focus on education or entertainment.

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

Roku and Shopify team up on shoppable ads: Viewers will be able to purchase items from Shopify merchants directly from their TVs.

On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.

On today's episode, we discuss the who, what, and when of marketing and the current state of identity. "In Other News," we talk about why Peacock's price increase matters and what the writers鈥攁nd now actors鈥攕trikes mean for viewers. Tune in to the discussion with our analyst Paul Verna and Tim Finnigan, director of product marketing at Verisk Marketing Solutions.

On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.

On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

During its first six months with advertising, Netflix reportedly let advertisers reclaim their money after missing viewership targets and canceled its first in-person upfront a week prior to the event.

41.2% of virtual multichannel video programming distributor (vMVPD) viewers watch on YouTube TV, making it the most popular service of its kind.

Thursday Night Football shows viewership metrics don鈥檛 say it all: Amazon鈥檚 Black Friday audience was far lower than expected, but DTC opportunities drove brand excitement.

Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format鈥檚 interactivity and ability to grab 惫颈别飞别谤蝉鈥� attention to drive holiday sales.

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok鈥檚 parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.

YouTube keeps rolling out shopping tools: The latest update enables creators to make the shopping button appear at relevant points in their videos.

US adults spend nearly 3 hours a day watching linear TV and nearly two hours watching connected TV, according to our forecast. Viewers are moving to CTV, and so are advertisers. Learn how to cash in on this seismic shift during our free webinar on July 12. Sign up here.

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It鈥檚 a relative laggard in TV viewing and video and audio streaming, but it鈥檚 a hotbed for newer digital technologies like smartwatches and smart home products. Central and Eastern Europe is now in last place for on-demand/streaming services adoption worldwide. Despite this, the region is only second to last in time spent with online TV/streaming with a 5 minute increase since H1 2022.

Looking ahead: Netflix will dominate paid streaming in Latin America. While new players have emerged on the scene, the global giant will remain victorious in this year鈥檚 streaming wars, according to our latest forecast. We estimate that 79.4% of sub OTT viewers, or 142.9 million people in Latin America, will watch Netflix at least once per month.