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US Banking Consumer Habits by Generation 2024 (蘑菇AV subscription required). Payments Trends to Watch in 2025(蘑菇AV subscription required). Methodology: Data is from a December 2024 YouGov analysis as cited in company blog. US adults ages 18+ were surveyed online as part of YouGov Profiles.

Key stat: CTV viewers would rather opt for ads than higher subscription prices; 56% of new streaming subscribers choose ad-supported plans, according to Samba TV鈥檚 US "State of Viewership" report. 91% of ads reach just half of linear TV households, according to the report.

Brands have taken note of this鈥�-Neiman Marcus just launched a fragrance subscription partnership, Claire鈥檚 has leaned into perfume to chase Gen Alpha鈥檚 approval, and fragrance is Amazon鈥檚 fastest-growing beauty category in the US, 蘑菇AV forecasts.

These companies offer AI agents as an add-on to their existing tools and services, incorporating an AI-specific surcharge into subscription costs. This strategy simplifies the process for enterprises to justify the cost of adopting AI.

In the first weeks of their Signal-Based Merchandising subscription, our customers get answers鈥攁nd proof鈥攁nd can leverage the data to help retail buyers understand the shopper experience at the shelf. This makes a strong case for increased holding power, space, order sizes, product SKU range, shelf placement, and inventory. The result has led to 2 to 5 times ROI within 12 weeks.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

User costs can be difficult to balance for AI products: OpenAI鈥檚 ChatGPT Pro subscriptions are losing money due to higher-than-expected use. The landscape: While Snap is growing its AI offerings, it faces tough competition from Meta, Google, and other tech players with more resources and experience in AI development.

However, he felt the app primarily focused on upselling, offering cash advances, and subscriptions rather than meaningful financial advice. Cleo鈥檚 guidance seemed to encourage short-term borrowing, which didn鈥檛 align with Rogers鈥� goal of paying off debt.

It also doesn鈥檛 rely on prescheduled programming or require a cable subscription. 鈥淔or more and more people, watching TV means watching YouTube. 鈥� But the 鈥榥ew鈥� television doesn鈥檛 look like the 鈥榦ld鈥� television. It鈥檚 interactive and includes things like Shorts (yes, people watch them on TVs), podcasts, and livestreams,鈥� YouTube CEO Neal Mohan said in a blog post.

This integration enables tech vendors to generate revenues through subscription services and by providing advertisers and healthcare providers access to health-conscious audiences. Fitness bands still serve specific consumer needs despite decline. Fitbit's user base in the US is in a period of sustained decline, with market share to fall from 30.1% in 2022 to 20.6% in 2028.

Meta mulls over ad-free options in Europe: Marketers need to brace for potential changes in audience targeting and ad costs.

All Netflix plans include the ability to stream WWE matches and premium live sports events (with ads) regardless of whether they are ad-supported or ad-free subscriptions, ensuring that live broadcasts reach as many of Netflix鈥檚 more than 282 million global subscribers as possible.

Push subscription services. Klarna and Sezzle are among the providers that offer users waived service fees and other benefits for a monthly fee. Subscriptions can bring in a steady revenue stream while also encouraging more frequent BNPL usage.