蘑菇AV

Brands experimenting with livestream commerce may find Twitch a good place to target niche audiences and communities. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Brands could also be nervous about backlash to social causes: Target and Bud Light both saw sales suffer significantly in 2023 after the companies responded to criticism of Pride Day initiatives by pulling products from shelves and nixing social media campaigns. Our take: Brands that are moving away from DEI efforts are making political calculations.

Margin expansion: Gross margin, once stuck at 25%, exceeds 30%, achieving long-term targets ahead of schedule. Gross margin of 32.2% exceeded expectations but is expected to ease slightly to 31.5% in Q1 2025. Our take: Spotify鈥檚 2024 performance marks a transformation鈥攖he company is no longer just about subscriber growth but has achieved profitability.

Other US conglomerates could become targets or bargaining chips in the ongoing trade war. Our take: Increased regulatory pressure and potential business disruptions have become the unintended consequences of Big Tech鈥檚 alliance with the Trump administration. Multinational tech firms must prepare for regulatory scrutiny as trade conflicts escalate.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

They can also target recently laid-off employees with offers for their most flexible products, including flexible monthly pricing plans and customizable products that allow pausing and restarting coverage. Educate young consumers with value-driven, authentic digital content. Brand journalism and influencer partnerships tend toward the more relatable, jargon-free content that young consumers prefer.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Nectar360, which has signed a deal with The Trade Desk to expand its off-site reach, enabling customers to target Nectar audiences across various channels, including connected TV (CTV) and online video inventory. AI-powered personalization is the next frontier for loyalty programs鈥攂ut it has potential pitfalls. AI-powered personalization can take loyalty programs to the next level.

Still, banks with M&A and ECM capabilities should strategically target HSBC鈥檚 former clients. Highlighting proven M&A and ECM success, strong regional networks, and client-first advisory services can differentiate financial institutions from their competitors in these communications.

Resonate with target audiences. Consumers typically engage with a brand at least three times before buying, according to the 蘑菇AV impact.com study. But these three interactions shouldn鈥檛 all be the same. 鈥淓ach interaction should be adding value and moving the customer closer to conversion,鈥� Garcia said.

User experiences: Rogers ended his experiment feeling like AI-driven PFM apps target vulnerable users with little to no savings, and don鈥檛 necessarily help them improve their financial standing. Here鈥檚 what he experienced:. Cleo: Rogers found Cleo AI engaging at first, with entertaining moments such as humorous roasts about overspending.

Why it matters: For the CMS, Medicaid could emerge as a target of DOGE鈥檚 plans to reduce federal spending by $1 trillion. If changes are made to the federal funding component of Medicaid, it could lead to higher uninsured rates and increased financial pressure on hospitals that rely on Medicaid reimbursements, per a recent TD Economics report.

The news: Singapore-based digital bank Trust Bank launched a "savings pot" feature that lets customers personalize savings goals with tailored targets鈥攕omething that resonates with young consumers. But there鈥檚 even more to the strategy that could help banks build relationships with millennials, Gen Zers, and Gen Alphans, per Marketing-Interactive.

The strong performance enabled Sam鈥檚 Club to surpass Costco鈥攚hich shared the top spot last year with Macy鈥檚鈥攁s well as retailers including Target and TJX. The context: The Walmart-owned warehouse club has taken several steps to streamline its shopping experience and tap into consumers鈥� growing focus on value and willingness to trade down to private-label products.

It鈥檚 widening its lead over Target with capabilities that rival Amazon鈥檚. It may never reach Amazon鈥檚 size, but as the king of omnichannel commerce, Walmart is well-positioned to capture more retail media search budgets. Changes are afoot as genAI permeates retail media. Retailers are reimagining shopper journeys with AI-assisted search.

Meta AI鈥檚 memories feature could make the chatbot a valuable tool that keeps complex consumer preferences in mind to target advertisements. Meta鈥檚 example of vegan breakfast recipes is just one example of how precise the chatbot鈥檚 responses can get, offering brands an opportunity to reach highly specific consumer segments.

New 鈥渉igh-value鈥� customer acquisition mode targets users likely to have higher lifetime value. Retailers can now apply brand exclusions separately to Search and Shopping ads. New demographic controls let advertisers exclude specific age brackets. Enhanced reporting shows whether search queries come from AI targeting or manual themes.

Walmart, Costco, Target, and Home Depot are among the retailers pressing their Chinese suppliers to lower prices. But those efforts are running into resistance from both manufacturers and Beijing, which summoned Walmart for a widely publicized dressing down. Amazon is paying higher prices to some vendors to help them cushion the blow of tariffs.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Why it matters: With mounting privacy laws and traditional targeting methods like third-party cookies in jeopardy, advertisers need to find privacy-safe ways to target consumers across the digital landscape. 62% of brand marketers worldwide believe first-party data will become more important in the next two years, according to October 2024 data from Econsultancy.

To prop up growth, the platforms will continue to court small and medium-sized businesses, while global advertisers will increasingly look for ways to target more niche communities at scale. That鈥檚 leading to a heightened focus on local features. These features could increase usage and provide more surfaces to monetize:. Facebook has launched a new 鈥淟ocal鈥� tab.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.