蘑菇AV

This month, TikTok was hit by a lawsuit from several states alleging the company is intentionally hooking younger users on its smartphone app; this week, a federal judge ruled that a similar suit filed against Meta last year may proceed.

But a small shift in Google鈥檚 direction would boost time spent on the search engine, which, in turn, could provide more opportunities to present consumers with ads. Go further: Read our 鈥淕en Z Path to Purchase 2024鈥� report.

TikTok is betting big on AI for content moderation: The company laid off hundreds of employees who reviewed harmful content as legal battles mount.

Snapchat unlocks prime film, TV ad potential: A new study found that Snapchatters are highly receptive to brands advertising around this content.

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise鈥攁nd there is plenty of headroom to grow spend.

This year, US adult podcast listeners will spend nearly an hour (51 minutes) listening to podcasts per day (this includes listening to podcasts via video platforms like YouTube). That鈥檚 more than the 47 minutes US adult TikTok users will spend on the social platform per day, according to our estimates. Read the full report, US Creator Podcast Revenues Forecast 2025.

Measurement is on the minds at Advertising Week New York. With flat or shrinking budgets, clients need to pinpoint鈥攁nd be able to prove鈥攚here growth is coming, Meredith Zhang, measurement lead at TikTok, said during the event.

TikTok adds AI buying tools as it fights for its US life: Smart+ will reduce the difficulty of buying ad space, but TikTok鈥檚 days may be numbered.

As users continue to gravitate toward the free versions of social media platforms, ad revenues will continue to rise. Meta鈥檚 addition of subscription tiers, for example, won鈥檛 dampen the company鈥檚 ad revenue gains in the EU; we forecast steady increases for each country through 2024.

Marketers know the basics for reaching Gen Z: They like authenticity, they cringe at highly curated content, and they prefer raw, honest content from their favorite creators. So why are some brands still getting advertising to Gen Z wrong?

TikTok is dealt a brutal legal blow: 14 states sued the company for harming minors, adding to its enormous pile of litigation and brand safety controversies.

YouTube lengthens Shorts video limit to 3 minutes: The platform is trying to aligning with competitors like TikTok and Instagram to offer more flexibility to creators and advertisers alike.

For social media managers, popularity is often measured by follower count. Here are three key trends from our exclusive KPI data on brand TikTok account growth.

Spend on affiliate marketing will surpass $10 billion in the US for the first time this year, and will increase 47.4% by 2028, according to 蘑菇AV鈥檚 latest forecast. However, with traffic from Google declining and consumers becoming more discerning, both publishers and advertisers are grappling with shrinking margins and rising competition.

But younger adults ages 18 to 29 had a greater preference for TikTok, per Adtaxi. These results dovetail with our March 2024 survey on US social commerce, which found that Facebook and TikTok were the top platforms for shoppers making purchases on social media.

Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won鈥檛 be Amazon鈥攂ut it will bring in new Gen Z shoppers.

Social platforms: TikTok and Instagram rank highest for new brand and product discovery. TikTok has emerged as a top discovery platform for all shoppers, particularly Gen Z. Nearly 3 in 4 Gen Zers鈥攁nd more than half of all respondents鈥攚ho discover new brands or products on social platforms typically find them on TikTok. Instagram is keeping Meta relevant to Gen Z.

On today's podcast episode, we discuss how much Google鈥檚 鈥楢I Overviews鈥� can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

鈥淎s Meta continues to adopt right-wing postures that foment hate and bigotry against historically marginalized communities, the company should expect that many users, creators, and advertisers will find other places to spend their money, time, and attention,鈥� Ellis said.

Platforms must brace for regulation of algorithmic content: EU regulators are widening their net, which could restrict 补诲惫别谤迟颈蝉别谤蝉鈥� ability to target teens.

Our take: While a TikTok ban is becoming unlikely, that doesn鈥檛 remove the pressure for Meta to boost Facebook ad revenues and ensure that the platform has enough content being posted to keep users engaged. Investing now in monetization programs and financial bonuses for creators could help grow a teen audience who might be looking for influencers with common ground.

Among social media platforms, Facebook (excluding Facebook Messenger), Instagram, and TikTok users spent less time on the social media apps in June 2024 compared with the year prior, per data by Comscore.

YouTube鈥檚 record label clash echoes TikTok-UMG feud: Major artists are unavailable on YouTube and its music platform as a deal deadline approaches.