蘑菇AV

While Netflix鈥檚 ad figures may be low, its time spent figures are mighty. US adults average 35 minutes per day on Netflix, putting it behind only YouTube at 36 minutes, per our forecast. Netflix and YouTube are competing for the same digital video ad dollars. YouTube will see nearly 10 times Netflix鈥檚 US ad revenues this year, per our forecast.

Any thoughts on the relationship between short-form and long-form video on social platforms? Evelyn Mitchell-Wolf:. I mean it's interesting because from a time spent perspective, yes, short-form video is ... It typically comes out of the same leisure time that a consumer could alternatively use to watch long-form content. So of course there is competing interests there.

By 2024, time spent with CTV will have doubled since before the pandemic. CTV usage exceeds time spent on desktops and laptops. CTV will account for more than one-quarter of total time spent with digital media this year. TV still trumps CTV, but the gap is closing. US adults will spend 1 hour more per day with TV than with CTV in 2023, down from about 2.5 hours more per day in 2019.

We expect time spent with CTV among US adults to double from about 1 hour per day in 2019 to just over 2 hours per day in 2024. CTV usage also exceeds time spent on desktops and laptops. CTV will account for more than one-fourth of total time spent with digital media this year. Although time spent on CTV is catching up to linear TV, CTV isn鈥檛 replacing ad inventory as quickly.

They will spend 65.6% of digital advertising dollars in mobile and 9.5% on CTV this year, while CTV will surpass a quarter of digital time spent. That鈥檚 not for lack of trying, as the frenzy over CTV ads and higher prices for inventory indicate. The high level of subscription OTT video viewing鈥攁bout 1:30 per day鈥攍imits ad opportunities, although CTVs host a range of programming with ads, including:.

Innovation in commerce management features will push user engagement into overdrive. Executive Summary. As the pace of innovation quickens, more digital wallets are adopting commerce management features. We now expect six such emerging features to be commonplace across major open-loop wallets by the end of 2024. These include enhanced event tickets and credit card rewards optimizers.

Daily time spent with both traditional and digital media is in a slight decline worldwide, marking an end to the rapid digital acceleration of the past few years, according to the 13th edition of our Global Media Intelligence Report, which features insights from a GWI survey of media and device usage across 47 countries. 鈥淭hese aren鈥檛 fundamental drops,鈥� said Jason Mander, GWI鈥檚 chief research officer. But waning media engagement marks a shift in the way consumers are responding to their social and economic environments.

AI-driven search engines鈥攕uch as ChatGPT and Google鈥檚 Search Generative Experience鈥攑rovide quick answers, reducing time spent on research. In addition, AI tools extract key information without requiring users to visit vendor sites, making traditional SEO-driven lead generation less effective.

Moving the needle: But unlike 2022鈥檚 outcry over the app鈥檚 video focus, which drew a response from Instagram chief Adam Mosseri, the platform is unlikely to abandon its advertising plans unless it begins to affect time spent on the app. Time spent on Instagram is still rising, albeit at a slower rate than in recent years.

Time spent with FASTs is growing. Although FASTs are set to reach nearly one-third of the US population in 2024, they control a small share of time spent with TV and connected TV (CTV). When Nielsen published the first results of The Gauge鈥攊ts snapshot of all content viewed via a TV鈥攊n May 2021, no FAST service accounted for 1.0% of total time spent with TV and CTV.

FASTs make up 12% of US time spent with connected TV (CTV), per an April 2023 survey by TVision Total View. The opportunity: FAST content may be lower in audience demand than original SVOD content, but that helps keep ad costs more affordable. And, because of its full reliance on ad revenue, ad loads are abundant.

Click here to view our full forecast for time spent with Netflix.

While Netflix has the potential to expand ad revenues to meet its time spent share, the platform still faces the challenge of convincing advertisers to take a risk on a younger ad platform. Netflix鈥檚 US ad revenues will reach $1.03 billion in 2024, according to our forecast.

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

Turning on the faucet: Snapchat joined a flurry of social media platforms launching AI chatbots in the last few months in an attempt to capitalize on the buzzy technology and increase time spent. Now, there鈥檚 pressure to show that chatbots can meaningfully aid revenues. My AI has already been a boon to Snap鈥檚 subscription business.

Pitch the importance of reaching Gen Z on video and social. Demonstrate Gen Z鈥檚 low but growing VR use. Evaluate advertising to Gen Zers via podcasts. More like this:. Social media overtakes search engines for discovery among Gen Z and millennials. There isn鈥檛 a clear go-to platform for social search among Gen Z. Gen Z Technology and Media Preferences 2024.

Growth in impressions could stem from increased time spent on social media. The more time users spend on social platforms, the more opportunities advertisers have to get in front of them. Time spent on social networks has been growing in recent years. We expect social users to spend 1 hour, 52 minutes on social media per day this year, up 1.6% from last year.

But Vevo, the music video network, reaches 54% of Black 18- to 34-year-olds, per Nielsen. Black YouTube watchers spend 27% more time on Vevo than the general YouTube-watching population. Black social network users have had the highest rate of X (formerly Twitter) adoption for the past decade.

The CTV boom: Record cord-cutting and increased time spent has made CTV one of the strongest ad spending sectors in 2023. But while viewership has made gains, ad spending has shifted over from TV more slowly, giving video competitors time to race to win market share. US CTV spending will total $25.09 billion compared with TV鈥檚 $61.31 billion.

YouTube鈥檚 ad revenue growth reflects the platform鈥檚 value to advertisers trying to engage audiences through video content. This performance jibes with the overall rise in digital video consumption and streaming services. CEO Sundar Pichai said that search AI Overviews, despite significant early hiccups, are improving user engagement and satisfaction.

Time spent on Facebook and Instagram this year was up 7% and 6%, respectively, according to Meta鈥檚 Q3 earnings. 鈥淚t鈥檚 just incredible growth considering how much time people are already spending on these platforms,鈥� our analyst Jasmine Enberg said on a recent episode of the 鈥淏ehind the Numbers鈥� podcast. 鈥淎nd that, of course, is a really important metric to advertisers.鈥�

But then when you look at average time spent per day with social video, so video in particular on social, that is still creeping up pretty healthily. So it's going to go up three minutes next year to 48 minutes. So 48 minutes people spending with social video per day.

On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson.

YouTube is Gen Z鈥檚 go-to for long-form videos, while TikTok is their go-to for short videos, according to our July 2023 US Gen Z Social Media Survey. When it comes to watching livestream videos, Gen Z females prefer TikTok, while Gen Z males skew toward YouTube. Gen Zers appreciate the tailored content social video offers.

The concerns: Offering rewards to users, such as through Temu鈥檚 鈥渟pin-to-win鈥� game, is an effective incentive for maintaining user engagement and encouraging purchases. However, these incentive systems can also function as dark patterns, which are manipulative design techniques that can get consumers to purchase things they may not have otherwise.