蘑菇AV

Despite a surge in digital advertising, traditional media, especially linear television, continues to dominate political ad spending, reflecting a continued preference for TV as an effective medium for engaging voters.

Our forecast data reveals a mismatch between marketers who have been quick to transition to digital platforms, and consumers who are still spending time on traditional media like TV, newspapers, and radio. This year, 74.6% of all US ad spending will go toward digital media, while US adults will only spend 62.1% of their daily media time with digital, according to our forecast.

Working with publishers who make TV content could also be a venture toward connected TV (CTV). TikTok has eyed bringing short-form video to TVs to compete with YouTube and grab a slice of a US CTV ad market that will reach $25.09 billion this year, according to our forecast. Why it might not work: TikTok isn鈥檛 exactly a controversy-free platform.

Total Media Ad Spending Split Between Traditional and Digital. Total Media Ad Spending Growth, by Medium. UK Digital Ad Spending Benchmarks. Digital Ad Spending at a Glance. Digital Ad Spending. Digital Ad Spending, by Format. Digital Ad Spending, by Channel. Digital Ad Spending, by Device. Digital Ad Spending, by Industry*. Digital Ad Revenues, by Company.

In-store audio, existing screens (such as those at checkout or on TV walls), and traditional demo stations are retail media formats that require minimal upfront investment, allowing retailers to quickly launch in-store advertising. The revenues generated from these efforts can be reinvested into tech upgrades, expanding available media formats.

US marketers are allocating more of their advertising budget to social media and TV (19% each) than digital (14%), email (12%), and out-of-home (OOH) (7%) media channels, according to Quad.

But in contrast to advertising as a whole, most political ad spending will still go to traditional channels, led by TV. The $12.32 billion in political ad spending represents an increase of 28.7% from the 2020 presidential election cycle, which fell just short of $10 billion.

Traditional ad spending will also rebound in Colombia and Chile this year after contracting last year by 11.7% and 1.7%, respectively. TV is second only to social media in driving product discovery. Although the shift to streaming platforms has undeniably taken its toll on traditional players鈥� advertising businesses in Latin America, linear TV is not completely obsolete yet.

A theme of Creator Day was to convince platforms that have long invested in traditional entertainment to embrace the value of creators. YouTube has more connected TV (CTV) viewers than the total viewers of any other platform except Netflix, according to our October 2024 forecast. Excluding YouTube, 蘑菇AV forecasts US social video ad spending will surpass linear TV ad spending for the first time.

On today鈥檚 podcast episode, we discuss the potential audiences for some of the world鈥檚 biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.

By integrating iSpot鈥檚 tools, Paramount aims to attract ad dollars with sharper data on purchases, attention, and campaign impact across TV and streaming.

Digital overtakes traditional: 蘑菇AV 63% of consumers get news from TV and 42% from radio. Social media remains prevalent: 54% of adults get news on social platforms at least sometimes. News sites and apps rise: 65% use news websites or apps, nearly tied with search at 66%. The generational divide persists: 85% of those ages 18 to 29 prefer digital news vs. 45% of those ages 50 to 64.

Digital users in Quebec鈥攎ost of whom speak French as their first language鈥攈ave unique habits that are different from the rest of Canada. These include heavier consumption of TV and lighter usage of digital services and online shopping.

Discovery say the new service won't violate any current agreements with the NFL or NBA or traditional pay TV distributors. The league's obviously going to comb through the details and make sure that's true, but I was wondering whether this means-. Ethan Cramer-Flood:. But that's current deals.

We estimate that 109.6 million people in the US will be Fire TV users this year, putting it in second place, behind Roku, for share of the CTV market. Most users have devices that plug into TVs, such as the Fire TV Stick or Cube, but Amazon also promotes smart TVs with a built-in Fire TV operating system, including some branded as Amazon Fire TVs.

Early testing delivered strong results; Dick鈥檚 Media reported a 300% increase in return on ad spend when using its first-party data on Roku compared with traditional ad models. Our take: Dick鈥檚 sees retail media as a long-term growth engine, and its partnership with Roku should enhance its ability to compete with larger players by combining rich loyalty data with precise streaming insights.