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TikTok, YouTube, and Pinterest are popular shopping destinations, too, with TikTok being the top social shopping platform in the UK. While China leads in social commerce adoption, other markets are catching up fast. "It's interesting to see how social media is evolving from being a discovery channel to a full-fledged commerce platform," said Perkins. Price matters most, but trust is important, too.

It launched in the UK in November and said that early results are consistent with its expectations. Affirm will soon begin testing with Shopify in the UK, its first enterprise partner in the market. The BNPL provider also expanded into medications for the first time through a partnership with GoodRx.

Max鈥檚 global expansion includes launches in the UK and Ireland (Q2 2026) and Germany and Italy (Q1 2026). Live sports and CNN content will remain free for standard and premium subscribers on Max, though they will be removed from the ad-supported tier on March 30.

UK-based health and beauty retailer Boots. It had been in talks to be sold multiple times over the past few years. What a sale-and-split means for Walgreens鈥� future: A take-private sale could alleviate some of the pressure that Walgreens has been dealing with over the past few years. Not having to meet shareholders鈥� expectations would allow executives to focus on reorganizing the new business units.

Building demand in the UK was always going to take time, and that challenge is all the more difficult given the precarious state of the UK economy. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

However, France is still some way behind the UK. Click here to view our forecasts for average time spent with media in Germany and average time spent with media in the UK. Traditional media鈥檚 stronghold was only broken in 2022. Traditional media had long been dominant in France, sitting ahead of digital media time as recently as three years ago.

Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.

Amazon will capture more than half (51.1%) of all retail ecommerce sales in Germany this year, according to our forecast. Canada will have the second-highest share of Amazon ecommerce sales among the countries we track, at 41.5%, followed by the US, UK, Japan, and Mexico.

In many countries鈥攊ncluding the US, the UK, Germany, and France鈥攊ts share is north of 70%. Its share is much lower in Latin America, where Mercado Libre has emerged as a dominant force. The retail media market is starting to fragment outside of Amazon鈥檚 footprint. This is partly due to large domestic retailers investing in media networks.

In a May 2023 Salesforce survey, almost 40% of US, UK, and Australian marketers said they don鈥檛 know how to use genAI safely, and 70% said their employer doesn鈥檛 provide them with genAI training. Personalized product recommendations. Why genAI?

Key stat: Marketers are actively using emerging social platforms. 82% are either already posting on or planning to build a presence on Bluesky, while 80% of marketers are either posting on or planning to build a presence on Threads, according to a Sprout Social survey of marketers in the US, UK, and Australia.

鈥淪everance鈥� is topping viewership charts globally, highlighting the significance of creating content that resonates in international markets, such as the US, UK, Brazil, and Australia. The broader strategy: The focus on Apple TV+ is part of a larger services pivot by its parent company.

Canada will rank No. 1 worldwide for internet penetration among the total population this year, ahead of No. 2 US and No. 3 UK, according to 蘑菇AV estimates. Digital time accounts for more than two-thirds of total media time. In 2025, 68.5% of media time will be digital, up 1.2 percentage points from last year.

In the UK, the biggest broadcasters are starting to utilize YouTube as an additional platform for their broadcast content. Channel 4 reported that views of full episodes of its programs on YouTube were up 169% YoY, surpassing 110 million organic views, as of February 2025. YouTube is also looking to 鈥減remiumize鈥� its CTV service.

The British luxury label reported a smaller-than-expected drop during the holiday quarter, fueled by recovery in the Americas. Global comparable store sales fell 4% YoY, outpacing the consensus estimate for a 12% decline. Buoyant performance in the Americas, where comparable sales rose 4%, helped offset a 9% decline in the Asia Pacific region and a 2% drop in EMEIA.

Some 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads based on browsing history, per GumGum survey data. Almost 80% are more likely to engage with ads that match the content they are viewing, per the survey.

The survey was conducted in Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Singapore, Spain, South Africa, South Korea, United Arab Emirates (UAE), the UK, and the US, with approximately 1,000 respondents per country.

The standalone business will be based in Amsterdam, with secondary listings in the UK and US. Looking ahead: After market growth slowed throughout last year, the company offered a tepid 2025 sales growth target of 3% to 5%, saying it expects several markets to remain soft throughout the first half.

Can Tubi break into a tight UK streaming market? The Fox-owned service launched in the UK last week hoping to capitalize on a turn toward cheaper streaming options.