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UK brands running "dull" advertising need to spend an additional 拢13 billion (about 拢10 million per campaign) to match the performance of emotionally engaging, creative approaches. In the US, this figure balloons to a staggering $189 billion in wasted media spend.

37% of AI initiatives in the UK and US are run by the CMO or another executive, and 26% by a marketing operations team, per a November report from Invoca.

The news: In the UK, banking is the most trusted sector for personal data鈥攂ut still, only 51% of consumers say they trust it. And that number is even lower among Gen Zers, per Thales鈥� Digital Trust Index鈥擟onsumer Edition. The details: Globally, just 32% of Gen Zers trust banks, versus 51% of those 55 and older. That鈥檚 because:.

Max鈥檚 global expansion includes launches in the UK and Ireland (Q2 2026) and Germany and Italy (Q1 2026). Live sports and CNN content will remain free for standard and premium subscribers on Max, though they will be removed from the ad-supported tier on March 30.

The UK retail landscape looks increasingly bleak: Sainsbury鈥檚 and Primark owner AB Foods add to the chorus of retailers bracing for a slowdown.

As uncertainty lingers, advertisers in Europe have opted to delay campaigns, cancel projects, and shift media budgets, according to Digiday. For their US campaigns, brands are pushing for more flexible media agreements to quickly adapt if trade disruptions worsen, per CNBC. Still, there鈥檚 a potential upside for EU ad markets.

As more retailers recognize the value of leveraging their first-party data, the global retail media market will continue to expand and innovate. While the US leads the charge with $45.15 billion in spending this year, according to our forecast, other regions are showing similar patterns. In fact, Latin America is only four to five years behind the US, said our analyst Matteo Ceurvels on our 鈥淏ehind the Numbers: Around the World鈥� podcast.

Retail media is taking Latin America鈥檚 digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

The company also reported expanded adoption of Unified ID 2.0 across Japan, Italy, and the UK, and additional publisher integrations via OpenPath, including Warner Bros. Discovery and The Guardian. By the numbers:. Revenues: $616 million, up 25% YoY (vs. $575 million expected). Customer retention: Held above 95% for the 11th straight year.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Methodology: Data is from the November 2024 Bazaarvoice report titled "Shopper Experience Index Vol 18." 8,000+ shoppers worldwide in Australia, Canada, France, Germany, India, the UK, and the US were surveyed online by Savanta during September 2024.

The rest of the world will spend roughly $28 billion on retail media advertising in 2024. We have not yet broken out retail media ad spending in every market we track, but in those we do, growth will be strong (as in the UK, Germany, and Brazil). Retail media鈥檚 share, however, will be lower in most countries than it is globally, leaving enormous headroom for growth everywhere besides China.

UK retail sales grew 3.2% YoY in December: Even with a late surge, sales rose just 0.7% YoY in 2024.

TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app

UK budget spells trouble for retailers, warns Currys: The electronics chain says tax hikes will push costs onto consumers and limit its ability to hire more workers.

And Katie Eyton, chief ethics and compliance officer Omnicom Media Group UK, was saying that this is going to be, going forward, something that a lot of folks are going to focus on, how this is going to be presented to people. What do you make of how this choice, this cookie opt-in if you will, is going to be presented to folks? Evelyn Mitchell-Wolf (06:53):.