蘑菇AV

In 2024, retail media and CTV converged: First-party data enables precise targeting, while connected TV enhances ad personalization and tracks purchase behavior.

New leadership in the US and EU governments could change the pace and trajectory of market oversight. But regulators have become more comfortable intervening in digital giants鈥� businesses in recent years:. In the US, the Department of Justice and Federal Trade Commission have five ongoing cases against Google, Amazon, Apple, and Meta.

Artificial intelligence (AI) is helping transform connected TV (CTV) into a performance marketing channel, giving paid search and social media a run for their money. CTV ad spend will reach $32.57 billion in the US next year, and AI is helping to boost its potential for advertisers. Here are three ways AI is doing that.

That translates to nearly 5 million consistent viewers, though this represents less than 5% of total live sports viewers in the US. Major events like the Olympics and NCAA finals attract approximately 10 times the viewership of a regular season pro-sports event. Why it matters: The growth has created new commercial opportunities.

Why marketers should understand the differences between CTV and OTT. Why it mattered:. Jargon often complicates the ad industry, and the growth of CTV in 2024 makes a universal dictionary to navigate the space even more crucial.

Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.

Digital ad spend tops $300 billion in 2024: Video dominates growth, driving display advertising's share and reshaping ad strategies through social and OTT.

We forecast that about 80% of Amazon鈥檚 130.4 million US Prime Video viewers use its ad-supported tier, giving it an advertising audience of approximately 104.3 million. By comparison, Netflix recently said it has 70 million global monthly ad-supported viewers, and Disney CEO Bob Iger let slip that 37% of its US Disney+ subscribers and 30% worldwide use its ad-supported tier.

Marketing measurement is changing fast, with new tools making data collaboration, privacy compliance, and cross-channel insights easier than ever. To stay competitive in 2025, marketers will need to find smarter ways to connect fragmented data and uncover deeper insights into the customer journey.

The Media Rating Council is an industry self-regulatory body established in 1963 at the request of the US Congress. It鈥檚 responsible for auditing and accrediting measurement solutions across media types, channels, and ad formats. It also develops and enforces measurement standards and guidelines. The JIC.