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Video Ads. What are they? Another fairly self-explanatory ad type, these ads use video along with a small amount of copy. Video Ads can be produced by creating content specifically for ads or by turning existing content into videos. There are a number of different subtypes of video ads, outlined below. When is this format useful?

Lean into video ads. Text and image ads dominate on Google, but on social platforms like TikTok, Instagram, and Pinterest, video ads can appear in search results. Advertisers can reuse ads they’re running in other places on the social platforms. Try takeovers.

rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.

It will contribute to some of the highest levels of video ad spending dollars among the 10 video ad markets we forecast this year. Brazil’s $2.88 billion (BRL 14.89 billion) video ad market will be more than Germany and France’s combined ($1.93 billion). Video will have the highest share of digital ad spending in Mexico.

TikTok poses a threat to YouTube’s US video ad business: By 2025, YouTube’s lead over TikTok will shrink to $930 million, from $4.3 billion in 2021, per our forecast. Against that backdrop, it’s easy to see why YouTube launched Shorts in late 2020 to combat TikTok’s strength in creator-driven short clips for smartphone viewing.

The number of companies that generate more than $1 billion in annual US CTV ad sales grew from two in 2020 to five in 2024

The rise of unskippable ads on FAST platforms offers a significant opportunity for brands previously unable to afford video advertising. Print ads have historically dominated due to high video production costs. Now, the ease of creating videos and ad buying has democratized this ad format, giving brands new storytelling avenues to reach wider audiences.

rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.

); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.

YouTube has led the charge in video advertising, testing new ways to keep ad blockers from impacting its content. And publishers can mandate or encourage users white-list their websites and allow ads, though that often involves publishers paying ad blocker companies to allow ads to be seen.

The company will launch video ads for its CTV apps, with Roku as its initial partner. Over time, the company will add more to what it’s calling the Spotify CTV Partner Network, per Ad Age. Video ads will begin alpha testing next month, with additional markets following in the coming months. Why CTV? Ironically, music makes more sense on CTVs than formats like short-form video.

Amazon’s entry into the market has forced Netflix and others to lower CPMs below the all-time highs they asked for at the launch of their ad-supported tiers, in a sign that competition is driving down video ad costs. Netflix has experimented with ways to bolster its ad-supported audience but hasn’t struck gold.

On Facebook, users can now pause video ads and preview the linked destination. New multi-destination product ads let users swipe through products without leaving a Reel. Meta also announced Reels viewability is now accessible to third-party measurement partners for interstitial Reels Ads campaigns. The social giant will be launching viewability reports with DoubleVerify, IAS, and MOAT.

This makes it a compelling choice to reach viewers on mobile devices and TVs, as well as via traditional horizontal video ads and vertical integrations with Shorts. Sources. Qustodio.

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.

); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.

Magna Global expects long-form video ad spending to drop 5.3% this year and grow just 0.2% in 2024; for short-form video, 2023's growth is expected to be 4.3%, with another 9.7% next year—admittedly from a lower starting point.

Diversity representation in video advertising waned in 2022 after notable gains in 2020 and 2021: Black, Asian, and Hispanic consumers became less visible, per an analysis by video ad server Extreme Reach. But it wasn’t all bad news: The nonwhite makeup of the advertising and marketing industry improved to 32.3% in 2022 from 30.8% the prior year, per Association of National Advertisers data.

It also provides more in-depth coverage on sponsored products, sponsored brands, and sponsored video ads. Next year, Walmart Connect plans to add courses on display ads, Walmart’s demand-side platform, in-store advertising, and its new Brand Shops, which the retailer just announced at its first seller summit in August.

Sellers are being encouraged to shift ad budgets into upper-funnel ads, including on-site display and video ads and off-site display and video ads accessed via Amazon DSP. The retailer is now turning attention to ad-supported streaming TV opportunities with Prime Video, Freevee, and NFL Thursday Night Football—and it will debut the first-ever Black Friday NFL Football game this year.

The industry activist group, led by Krzysztof Franaszek, published a flurry of reports on Google’s ad business in the second half of 2023 with a list of allegations, including improper video ad placements, improper tracking of childrens’ data, and more.

B2B video ads will help drive up display’s growth rate, with YouTube accounting for 15.0% of B2B video ad spending in 2023. LinkedIn also contributes heavily to display; it has captured at least 40% of all B2B display ad spending since 2021. B2B buyers expect a more consumer-like, digital, self-serve experience. Many are remote workers or in the office only a few days a week.

The disparity between subscription and video ad revenues will rise over the next few years, and by 2027 digital video ad revenues worldwide will be more than $240 billion higher than subscription revenues, according to Omdia. Last year, Netflix and Disney+ joined the ad world. Those lower-price tiers are the future for streamers looking to attract more users and boost ad revenues. 5.