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Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.

A hot mic moment revealed Disney鈥檚 advertising audience: The company鈥檚 Q4 earnings came with AVOD revelations and significant gains in India.

Netflix and YouTube are siphoning subscription revenues from pay TV鈥檚 losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.

US B2B video ad spending is projected to jump from $1.33 billion in 2022 to $2.45 billion in 2025; the percentage of B2B digital ad spending allocated to video is expected to increase from 12.5% in 2023 to 13.9% by 2025. Our take: While imitative of TikTok's model, a curated professional video feed could help LinkedIn facilitate learning and career development.

Video Ads. What are they? Another fairly self-explanatory ad type, these ads use video along with a small amount of copy. Video Ads can be produced by creating content specifically for ads or by turning existing content into videos. There are a number of different subtypes of video ads, outlined below. When is this format useful?

Advertisers are also looking for RMNs that provide brand marketing opportunities, either through off-site activations on social media or connected TV (CTV) or on-site activations via unique display or video ad offerings. To differentiate themselves, RMNs should focus on improving the top features advertisers are looking for.

Netflix ad-supported tier hits 70 million users: Live sports and exclusive sponsorships boost subscriber growth and advertising revenues.

To bolster its Prime Video ad business, the company recently hired top ad executives from NBCUniversal and Disney, including Krishan Bhatia, VP of global video advertising, and Jenny Burke, director, global video strategy, from NBCUniversal; and Jeremy Helfand, VP and global head of advertising for Prime Video, from Disney. Amazon鈥檚 content strategy and deep pockets facilitated its success.

rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.

It will contribute to some of the highest levels of video ad spending dollars among the 10 video ad markets we forecast this year. Brazil鈥檚 $2.88 billion (BRL 14.89 billion) video ad market will be more than Germany and France鈥檚 combined ($1.93 billion). Video will have the highest share of digital ad spending in Mexico.

rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.

); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.

The company will launch video ads for its CTV apps, with Roku as its initial partner. Over time, the company will add more to what it鈥檚 calling the Spotify CTV Partner Network, per Ad Age. Video ads will begin alpha testing next month, with additional markets following in the coming months. Why CTV? Ironically, music makes more sense on CTVs than formats like short-form video.

Lean into video ads. Text and image ads dominate on Google, but on social platforms like TikTok, Instagram, and Pinterest, video ads can appear in search results. Advertisers can reuse ads they鈥檙e running in other places on the social platforms. Try takeovers.

On Facebook, users can now pause video ads and preview the linked destination. New multi-destination product ads let users swipe through products without leaving a Reel. Meta also announced Reels viewability is now accessible to third-party measurement partners for interstitial Reels Ads campaigns. The social giant will be launching viewability reports with DoubleVerify, IAS, and MOAT.

Perplexity鈥檚 new ads will be video ads and sponsored questions, per Search Engine Land reporting. With just 15 million active users as of March, Perplexity鈥檚 ads will reach a small user base. A slide deck shared with CNBC indicates the platform is emphasizing its capacity to reach educated, high-income professionals who may be in senior leadership at their companies.

The rise of unskippable ads on FAST platforms offers a significant opportunity for brands previously unable to afford video advertising. Print ads have historically dominated due to high video production costs. Now, the ease of creating videos and ad buying has democratized this ad format, giving brands new storytelling avenues to reach wider audiences.

); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.

Magna Global expects long-form video ad spending to drop 5.3% this year and grow just 0.2% in 2024; for short-form video, 2023's growth is expected to be 4.3%, with another 9.7% next year鈥攁dmittedly from a lower starting point.

Diversity representation in video advertising waned in 2022 after notable gains in 2020 and 2021: Black, Asian, and Hispanic consumers became less visible, per an analysis by video ad server Extreme Reach. But it wasn鈥檛 all bad news: The nonwhite makeup of the advertising and marketing industry improved to 32.3% in 2022 from 30.8% the prior year, per Association of National Advertisers data.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.

It also provides more in-depth coverage on sponsored products, sponsored brands, and sponsored video ads. Next year, Walmart Connect plans to add courses on display ads, Walmart鈥檚 demand-side platform, in-store advertising, and its new Brand Shops, which the retailer just announced at its first seller summit in August.

Sellers are being encouraged to shift ad budgets into upper-funnel ads, including on-site display and video ads and off-site display and video ads accessed via Amazon DSP. The retailer is now turning attention to ad-supported streaming TV opportunities with Prime Video, Freevee, and NFL Thursday Night Football鈥攁nd it will debut the first-ever Black Friday NFL Football game this year.

TikTok poses a threat to YouTube鈥檚 US video ad business: By 2025, YouTube鈥檚 lead over TikTok will shrink to $930 million, from $4.3 billion in 2021, per our forecast. Against that backdrop, it鈥檚 easy to see why YouTube launched Shorts in late 2020 to combat TikTok鈥檚 strength in creator-driven short clips for smartphone viewing.

B2B video ads will help drive up display鈥檚 growth rate, with YouTube accounting for 15.0% of B2B video ad spending in 2023. LinkedIn also contributes heavily to display; it has captured at least 40% of all B2B display ad spending since 2021. Mobile will gain a bigger piece of the pie. That growth reflects a larger trend in the overall US ad market as consumers spend more time on mobile devices.