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Once-dominant gaming continues to lose share of IAPs. In 2020, gaming generated nearly two-thirds of IAP sales, primarily behind virtual goods sales. By 2027, gaming and nongaming will approach parity in IAPs. Even before then, in 2025, virtual goods sales in gaming will stop being the majority of IAPs. Growth in IAPs is mostly thanks to subscriptions.

Nearly 71% of Gen Zers are digital gamers, per our forecast, and they鈥檙e likely to spend 3 to 6 hours gaming every week, according to a February 2023 poll conducted by Morning Consult. This is one of the few digital arenas where Gen Z beats millennials not only in penetration but in size鈥攂y nearly a million users, according to our forecast.

Hochberg offered a striking comparison: 鈥淚f you took every fan of the NBA who went to a live game at a stadium, MSG, all teams, all games, all season, 20,000 people, every time ... more time is spent in just one marketing experience on Roblox.鈥�. However, brands must approach these spaces thoughtfully to realize their full potential. Create tailored experiences for virtual environments.

More importantly, Sony鈥檚 focus on gaming with PlayStation VR2 could eventually lead to healthy shares鈥攁lthough initial sales have been lower than expected, leading to rumors in April that Sony was cutting its production. And Apple鈥檚 first XR headset is likely the beginning of a deeper dive into the AR and VR markets. VR headsets have found their niche in gaming.

Saudi Arabia spends nearly as much time gaming as it does streaming. The country continues to take the top spot for both activities, as time spent with gaming reached 1:50 this year and time spent with online TV/streaming reached 1:53. However, only the former is a result of an increase in time, as time spent with streaming has taken a dip in most of the region.

The popularity in South Korea of esports鈥攚here gamers compete in set competitions at specific events鈥攎arks a different gaming pattern than in many other countries, where casual gaming leads to a greater daily time commitment. Australia. Ownership of digital devices in Australia is well above the regional average.

The marketplace pushes forward Epic Games鈥� developer-friendly policies in a complicated but profitable game-creation market.

Gaming isn鈥檛 a popular pastime. Central and Eastern Europe and Western Europe are the only regions in which less than an hour per day is spent gaming. Time spent with gaming in Central and Eastern Europe has stayed stagnant, at 43 minutes, since H1 2021, but it hasn鈥檛 decreased in the last year (unlike in the rest of the world).

This is a particularly important issue in the gaming industry. Under the new law, storefronts must explicitly state that the license can be revoked if the platform loses the rights to the product. The law applies to digital products sold for permanent online use, but it excludes subscription services and digital goods that allow offline storage.

In the third of five reports in our 鈥淧ayments Ecosystem 2024鈥� collection, we unpack how the lines between POS hardware and software are disappearing as providers push the innovation envelope.

Cathy Hackl, founder and co-CEO of consultancy Spatial Dynamics, pointed out that for Gen Alpha, 鈥渨hat happens in virtual worlds is very real to them,鈥� as they are growing up immersed in gaming environments and with conversational AI tools like Amazon鈥檚 Alexa. Cole of ShopARI noted that Gen Alpha is already taking to new tools to express their creativity.

Other than gaming and broadcast TV, France is not particularly strong in most device and media activities. It was second in Western Europe and the world in game console ownership. It was also second in the region in time spent with gaming. Additionally, it鈥檚 Western Europe鈥檚 runner-up in time spent with broadcast TV鈥攁 category it had led in 2019 and 2020.

Roughly half as many gamers play on consoles or desktops/laptops as on mobile, meaning the average console gamer spends more time playing on a console than the average mobile gamer does on mobile. Additional devices may become more important in the future. Consoles dominate the 鈥渙ther鈥� category today, but VR headsets and connected cars may play a bigger role in the future.