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Most app categories will grow more quickly than that, with only gaming and social media lagging behind. This means the average smartphone user will slightly increase the number of app categories they regularly use. The surge in grocery app users shows no sign of slowing.

But for laptops, gaming consoles, tablets, and smartwatches, children are more likely to have access to the devices than adults. Beyond the chart:. 65% of parents of Gen Alpha think tech positively impacts their child, according to data from Razorfish. 86% of US Gen Alphas would like their favorite brands to teach them something about their interests, per Razorfish.

Roughly half as many gamers play on consoles or desktops/laptops as on mobile, meaning the average console gamer spends more time playing on a console than the average mobile gamer does on mobile. Additional devices may become more important in the future. Consoles dominate the 鈥渙ther鈥� category today, but VR headsets and connected cars may play a bigger role in the future.

We have broken out digital gaming for the first time. Previously, we only estimated time spent with mobile gaming apps, but now we have metrics for all gaming across all devices. The overall adult population will spend 1:01 per day gaming in 2023, and active gamers will spend a robust 1:48. Although these numbers are high, growth is expected to be negligible going forward.

Streaming, super apps, and gaming. What鈥檚 notable in retail ecommerce.

Google backs out of gaming, axes Stadia. The news: Google pulled the plug on its Stadia gaming initiative in October, ostensibly as part of its 鈥渟implicity sprint.鈥�.

Yeah, so I think one key part of the data set is ownership metrics across a range of devices, including everything from VR headsets to gaming consoles, et cetera, et cetera, smartphones. And one of those key devices is smart TVs.

Saudi Arabia and the UAE have some of the most digitally engaged consumers in the world. Here鈥檚 how they stack up globally.

Short Video, Gaming, and Music Streaming Stand Out in Media Usage. Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

Most in-game ad spend goes to mobile, and most of the ads are bought by game developers. Nonetheless, advertisers should pay attention as intrinsic ads, which appear in games themselves, and programmatic ads increase and as e-sports and other forms of gaming video content take off on YouTube and Twitch. Use this chart:. Evaluate gaming ad spend. More like this:.

It's going to have impacts on social media, impacts on the entertainment industry, including the movie business, even the video game industry as well. So I think that's another area to watch closely. Marcus Johnson (18:46):. Let's end the show with this, Jacob. So Gadjo, our colleague, recently wrote about, "Salesforce moving from chatbots to intelligent agents as the next stage for AI business.

Curbing a gaming monopoly: The FTC issued a complaint Thursday seeking to block the acquisition, saying the deal 鈥渨ould enable Microsoft to suppress competitors to its Xbox gaming consoles and its rapidly growing subscription content and cloud-gaming business.鈥�. The merger won approval from Brazil, Saudi Arabia, and Serbia, but the US and the EU still pose formidable hurdles.

Gaming. The opportunity: More than half of US adults (and nearly three-quarters of US Gen Z adults) are gamers, according to our forecasts. But gaming accounts for less than 5% of US ad spend, according to the Interactive Advertising Bureau. Gen Alpha and Gen Z have grown up with gaming, and platforms like Roblox are second nature to the digital natives.

How we got here: The CMA blocked the acquisition of the gaming giant, which was first announced in January 2022, on the grounds that creating a monolith would smother competition in cloud gaming. Activision Blizzard owns games such as Call of Duty, Candy Crush, World of Warcraft, Overwatch, and Diablo.

Video games, consoles, drones, and Apple MacBooks performed well. Similarly, Cyber Monday generated $11.3 billion in online sales, up 5.8% YoY, driven by deep discounts on electronics with video games, consoles, Apple Watches, drones, and digital cameras some of the top products. What鈥檚 the catch?

Microsoft鈥檚 decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech鈥檚 future.

Toys, books, video games and media was the third biggest gift category (54%), down 2% YoY. They鈥檙e making a list. More than seven in 10 CTV shoppers (73%) keep a wishlist of possible holiday gifts. Parents (95%) and early shoppers (81%) are even more likely to maintain a list. Enter the likely suspects.

Over a third (35%) of desktop gamers said ads negatively affect their experience, compared with 55% of gamers who said that product placements in games make the experience 鈥渕ore real,鈥� per a Comscore survey as reported by Digiday. These kinds of activations (which promote the Barbie brand but don鈥檛 overwhelm players) may be the sweet spot for brands looking to reach gamers. 4.

The year-old Luna cloud gaming unit plays into Amazon鈥檚 strengths. When it launched in March 2022 following a long beta period, Luna joined a market crowded with gaming incumbents (Microsoft, Sony, Nintendo, and Nvidia) and tech players (Apple and Google).

We estimate that about 187 million people in the US across all demographics will play video games in 2024. Moreover, the high opt-in rate for ATT, better in-game analytics, and improved attribution make gaming an increasingly attractive opportunity for brands. Identify the developers investing in brand formats.

Many of the other devices will come out later this year but with professional or hardcore gamers in mind, while smart glasses are more concepts to display tech for niche use cases. They hint at possibilities but likely won鈥檛 break through as mass consumer products in the short term. A new genre of devices goes beyond vision.