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Methodology: Data is from the March 2025 thredUP report titled "2025 Resale Report," based on research conducted by GlobalData. 3,034 US adults aged 18+ were surveyed during January-February 2025 about their behaviors and preferences for secondhand shopping. Additionally, the top 50 US fashion retailers and brands were surveyed during January-February 2025 for their perspectives on resale.

Video is king in the world of display, but for CPG it is only slightly king. For the US as a whole, display advertising will claim 55.9% of all digital ad spending this year. Within display, video advertising will take up 57.1% of the pie. That means video ads will account for 31.9% of digital ad spending among all industries.

GenAI-powered video creation for Amazon Ads, which allows advertisers to generate 鈥渧isually rich鈥� content that showcases an item鈥檚 features and selling points from a single product image.

MrBeast鈥檚 season of scandal dampens Prime Video鈥檚 game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.

Short-form video continues to monetize less effectively than older ad formats鈥攂ut the largest social platforms are still prioritizing it. For example, Meta CFO Susan Li told analysts during the company's Q1 2023 earnings call that Reels, which Meta has been favoring heavily since last year, may not become 鈥渘eutral to revenue鈥� before 2024.

Search, retail, short-form video, and social advertising sales will climb 13.6% to $264 billion, making up nearly three-fourths (72%) of the total market. Connected TV (CTV) growth is slowing somewhat, having firmly established itself as a digital ad market staple.

Advertising, not new ecommerce features, will drive social shopping in 2023. With social network advertising increasingly dominated by video formats, we expect shoppable video ads to play a bigger role in social commerce strategies. Meta leads the pack鈥攁gain. It鈥檚 got robust commerce capabilities on both Instagram and Facebook.

Only 9.4% of consumers say tariffs won鈥檛 change their shopping habits, according to a February 2025 Numerator survey. Nearly three-quarters of low-income consumers see fast food as a luxury, according to April 2024 data from LendingTree. QSRs like McDonald鈥檚 have rolled out limited-time offers like $1 Egg McMuffins to attract budget-conscious consumers.

The ARES Shopping Suite shows signs of promise. Retail AR is still far from mainstream, but shopping is a growing use case among AR users. At SPS, Snap demonstrated how its Shopping Suite (which brands can integrate into their own websites and apps) has improved the shopping experience, increased sales, and reduced returns for fashion brands like Farm Rio and Princess Polly.

But after a historically weak 2022, programmatic advertising is rebounding, with video formats and private marketplaces (PMPs) driving growth. Social video reverses course, dragging down programmatic video growth. Video formats account for over half (56.0%) of all programmatic ad spending. Growth is decelerating but will continue to outpace that of nonvideo through at least 2025.

For example, fast-rising ecommerce player Temu reportedly outspent Walmart on Google Shopping ads in Q2 2023. And advances in social search and generative AI tools will enhance search ad performance and keep the retail dollars flowing. Retailers are behind on video spending compared to other industries. Among industries, retail spends the smallest share of display budgets on video.

This year, mobile commerce has not only broken records, but also continued to solidify itself as a driving force behind ecommerce growth. More than two-thirds (67.4%) of the US population will be mcommerce buyers this year, spending $534.8 billion on their mobile devices, per our July 2024 forecast. Here are five key stats that underscore the expanding mcommerce opportunity, plus ways for brands and retailers to capitalize.

Video ad spending is a subset of display, and the $84.14 billion that industries will spend on video this year amounts to 57.1% of all display spending. As recently as 2018, nonvideo advertising accounted for the majority of display spending for every industry we track. But the trends have heavily favored video, and as of this year, every industry will have flipped to a video-centric approach.

You can see from this chart, showing the things Americans use their phones for while shopping. 25%, this is from this summer as well, 25% of US shoppers scanned a QR code on their phone whilst in a shop, [inaudible 00:22:12] retailer services company, SPAR Group. Let's move on to our third round, third and final of the today's debate, holiday shopping. How early is too early? Sarah versus Rahul.

China鈥檚 retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions鈥攊f consumers still bite.

Ecommerce platforms Temu and Shein claimed the third spot as they began raising prices in response to import costs and potential tariffs on Chinese goods. This price adjustment creates a critical strategic challenge for platforms whose primary competitive advantage has been ultra-low pricing.

US retail media ad spending will increase 88.5% from 2024 to 2028, reaching $97.9 billion, according to a November 2024 蘑菇AV forecast.

B2B video advertising鈥檚 growth will accelerate this year. This format will grow 32.4% this year, to $1.77 billion, and it'll represent 26.1% of B2B display ad spending. B2B advertisers are doubling down on video because of its effectiveness and engagement potential, especially through social channels. B2B buyers favor display ads viewed on mobile.

Digital activity now plays a major role in product discovery, with younger generations driving sizable shifts in the way shoppers find new products.

Mcommerce will grow healthily, boosting ecommerce along the way. 4 technologies to help curb cart abandonment. As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money. More Chart of the Day:. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs.