Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
While return on ad spend (ROAS) is commonly used to compare performance across platforms, Gloazzo cautions against over-reliance on this metric. "ROAS is not my favorite one, because a lot of retail media platforms right now take into consideration in-store sales, within the evidence sales," he said. "Some have 14 days attribution, some have 30 days attribution.".
Article
| May 13, 2025
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| Mar 19, 2025
Source: Ä¢¹½AV Forecast
US social media ad spending will ride the momentum platforms built in H2 2023 thanks to AI, social video advertising growth, and a fixation on bottom-funnel outcomes.
Report
| Apr 29, 2024
CTV ad spending to grow 16.8% in 2025: While economic uncertainty and an increasingly fragmented ecosystem remain concerns, CTV promises success.
Article
| Apr 21, 2025
In ad spending, we forecast linear TV will receive about double the number of ad dollars as CTV in 2024. This means that CTV generates more ad revenues per hour than linear TV.
Report
| Dec 6, 2024
On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.
Audio
| May 16, 2025
Zooming out: While social network ad spend is growing, that growth is slowing, per our forecast—and there are a few factors behind this trend. User trust in social platforms is declining consistently. Consumers don’t trust that these platforms prioritize their mental health or keep their personal data secure. And brands are losing confidence in social platforms that have traditionally driven revenues.
Article
| Apr 9, 2025
RFK Jr.’s pharmaceutical ad ban could affect $22 billion in ad spending: A business-friendly Trump administration could hamper RFK’s plans to cut D2C advertising.
Article
| Dec 19, 2024
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device
Article
| Apr 4, 2025
Chart
| Jan 13, 2025
Source: TD Cowen
Chart
| Jan 13, 2025
Source: TechValidate; Mediaocean
Forecasts
| Jan 7, 2025
Source: Ä¢¹½AV Forecast
A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.
Article
| Apr 3, 2025