Ä¢¹½AV

Germany is seeing the fastest growth in CPG ad spending. Its close neighbors, France and the UK, are seeing CPG investments in digital advertising rising rapidly. But Germany is outpacing them by several percentage points. This may be partly due to the industry’s so far limited investments, leaving more room for growth.

After two weak years, the banking sector is set for an ad spending rollercoaster through 2026. To make the most of their ad dollars, banks will need to pay close attention to the specific activities consumers engage with in digital channels. Here are five charts that unpack our ad spending and time spent with media forecasts. US banking digital ad spending growth is in a honeymoon period.

B2B digital retail ad spending will grow 15.2% YoY in 2024, with Amazon capturing nearly half of all B2B retail digital ad spending. How is the B2B digital advertising landscape changing? Digital B2B ad spending will bounce back in 2024. Digital B2B ad spending is expected to grow 14.9% this year, to $18.34 billion.

While ad spend allocated to in-store retail media has yet to take off, consumers are ready and willing to engage with digital in-store formats, according to a new survey by Ä¢¹½AV in collaboration with Placer.ai.

It took time for travel digital ad spending to recover, but its strong trajectory continues apace. The pandemic slump took several years’ worth of potential growth away from the industry. However, it passed the pre-pandemic high last year and will approach the $1 billion milestone next year.

US retail media ad spending will increase 88.5% from 2024 to 2028, reaching $97.9 billion, according to a November 2024 Ä¢¹½AV forecast.