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Additionally, Walmart does not have comprehensive media offerings like those Amazon has built across Prime Video, Amazon Music, and Kindle. Instead, the retailer is forced to rely on partnerships for inferior offerings, including Spotify Premium (six-month trial only) and Paramount+ (access to the ad-supported version only). The 5-Year Outlook.

In today鈥檚 episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?

After strong growth, digital audio subscriber numbers will slow. And a handful of companies will shape what US digital audio users will listen to鈥攁nd how they will listen鈥攊n the coming years.

And the other piece of it is just Amazon's expanding offsite ambitions, them turning ads on in Prime video, for example, and the deals that they're forging with other folks to allow their user data to be the sort of spine for advertising across a whole bunch of different surfaces. And there's really nothing that Google can do about that.

Prime Video has 157. So that's 14 million less. Hulu has 128. And everyone else has less than a hundred million viewers to Netflix's 171. Time for the second half of the show. Today, in other news. Meta, TikTok, and YouTube prepare to face off at the 2023 Newfronts. And could instant videos represent the next leap in artificial intelligence? Story One.

YouTube, as I mentioned earlier, leapfrogged Netflix to take the top spot, Netflix in a close second, Hulu in a distant third, then it goes Prime Video and Disney+ to round out the top five streaming places. But, Paul, what two things jumped out to you the most with Nielsen's latest gauge and why? Paul Verna:.

On today's podcast episode, we discuss the numbers that summed up this year鈥檚 record breaking WNBA season the most, how TV鈥檚 biggest attraction (the NFL) is getting on, how a new 鈥渃lick to cancel鈥� rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting Oscar Orozco.

鈥淲e鈥檙e shifting into a lot of new paradigms in advertising, which is the underlying theme of all of the 2024 trends,鈥� our analyst Paul Verna said on our 鈥淎dvertising Trends to Watch for 2024鈥� webinar.

On today's podcast episode, we discuss the different futures AI could usher in, what Amazon鈥檚 store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

Story two: Jacob, you recently wrote that Amazon Prime Video will roll out new AI powered broadcast features for Thursday night football, which it now has the rights to, to enhance the sports fan's viewing experience.

I mean, the only way I can see Amazon getting user adoption, and maybe I'm speaking way too big picture here, is somehow leveraging sort of Prime Video where people are already ready to consume into almost like YouTube shorts like Inspire. But I really don't see it. Okay. Let's keep moving to another TikTok copycat platform in terms of how promising it is for shopping.

So Americans still spend twice as long watching traditional TV as they do watching SVOD services, think Netflix, think Hulu, Prime Video, and they spend twice as long watching traditional TV as they do with either digital audio, digital gaming, digital video, as well.

To Max's point, it's not a need to have a Netflix who have 8% of all TV watching according to Nielsen or even like a Prime video or a Hulu that have 3% a piece, but it is 1% of all the time people spend watching tv. It doesn't sound like a lot, but it's more than Pluto tv. It's right behind like fractions of a percent behind Max Peacock and the Roku channel as well.

Is that anywhere close to Netflix or Amazon Prime Video? No, it's not. So the gigantic gigantic players, the traditional pay, sub OTT, we call them, Netflix is up there at 170 million viewers. Amazon's up there at 157, Disney Plus, Hulu. These are very, very big. But that's still tens of millions of people and in fact that is more viewers than Apple TV for instance. Bill Fisher:. Wow.