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Douyin investments are helping P&G shore up China sales: It’s taking advantage of the platform’s popularity among deal-seeking shoppers to boost its brands’ profiles.

Ant Group’s cross-border payments arm will help wallets from across Asia-Pacific operate in mainland China during the 2022 Asian Games.

North America will account for 46.5% of all digital ad spending, with Asia-Pacific (28%) and Western Europe (15%) following. To help you start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

Facebook is projected to lose users in several major markets: Meta may need to lean more heavily on its other platforms to sustain growth.

A 25% iPhone tariff risks upending Apple’s manufacturing strategy and slamming profits just as it dives deeper into AI.

A 30% YoY surge in US smartphone imports in March reveals how manufacturers—led by Apple—raced to beat looming Trump-era tariffs.

Buoyant performance in the Americas, where comparable sales rose 4%, helped offset a 9% decline in the Asia Pacific region and a 2% drop in EMEIA. Returning to its roots: Burberry’s decision to reverse course on its brand elevation strategy and focus on its best-known products—trench coats and scarves—allowed it to gain traction with luxury shoppers in the last three months of the year.

The outlook for retail media ad spending remains bright throughout most of the world, even as ad budgets are increasingly constrained in the face of economic storm clouds.

The news: Microsoft is experimenting with AI-driven pricing, raising Microsoft 365 subscription costs in six Asia-Pacific (APAC) nations. The move aims to gauge consumer willingness to pay for AI tools like Copilot but could result in significant backlash. The hikes range from 29% to 45% in Australia, Malaysia, New Zealand, Singapore, Taiwan, and Thailand and face strong customer reprisal.

Worldwide programmatic display ad spending will grow 14.6% in 2025. This report explains our programmatic forecasts for six countries to map global spending trends.

China’s economy felt some effects of Trump’s tariffs in April: Weakening retail sales and factory output show the dangers of a drawn-out trade war.

A 90-day pause in tariffs added over $800 billion to the Magnificent Seven’s market cap, revealing just how damaging trade tensions had been for investor confidence.