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Sales of athletic clothing and footwear are forecast to grow 10.1% this year, and 10.4% in 2025, per a report by iiMedia Research. Sportswear sales are expected to grow 7% this year to $59 billion, compared with just 0.8% growth for the non-sportswear apparel and footwear category, per Euromonitor data cited by Reuters.

By comparison, 51.3% of users purchased clothing after seeing content about it. Of the 12 categories in our survey, only pet and automotive products have lower conversion rates than financial services. Millennials and higher-income users are slightly better prospects for conversion. 蘑菇AV 18% of millennial social media users have purchased a financial product or service after seeing content about it.

Fashion and beauty are top categories on TikTok Shop, per le Bourgeois. As of July 2024, the platform鈥檚 gross sales have topped $1 billion a month, putting it on track to hit its goal of $17.5 billion in US gross merchandise this year, per The Information.

As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.

Digital ad spending in both apparel/accessories and athletics retail grew more quickly than in other retail subsectors in 2023. Sporting goods digital ad spending grew at a torrid 26.5% YoY in 2023, although it will show a below-average growth of 11.6% in 2024. Apparel digital ad spending, on the other hand, will grow by 20.4% in 2024 to reach $26.10 billion.

Best Buy, in partnership with media agency PMG, ran a geotargeted campaign in select stores, leveraging TV screens to run video ads promoting a collection of holiday pajamas sold by a nearby apparel retailer. Albertsons, as part of a pilot test for its non-endemic program in partnership with Rokt, ran ads on customers鈥� online checkout page featuring a free month of Hulu.

Clothing and footwear is the top category for cross-border shopping. Apparel is the biggest category for cross-border shopping by some margin. Almost two-thirds of Europe鈥檚 cross-border consumers have bought clothing and footwear from a retailer based abroad, per DHL. A significant chunk of fashion and beauty sales in Europe are cross-border.

Up 2.8 percentage points from 2023, the accessory was owned by 29.3% of respondents. That figure was 1.2 percentage points above the regional average. France. Time Spent With Media. France had lower digital media consumption compared with regional averages. Desktop/laptop/tablet usage was at an average of 2:44 daily, while mobile was at 2:32.

Remi Bader, a fashion influencer who has amassed more than 2 million followers on TikTok, advised creators: 鈥淏uild your brand out, think about every platform. Once I got bigger on TikTok, I right away was like, OK, it鈥檚 time to start on Instagram. What can I do next?鈥�.

Because again, in this globalized world, every product has an equal or cheaper alternative, whether it's your smartphone, your computer, the clothing you wear, no matter where you buy it from, there is another alternative, be it more expensive or cheaper.

Cooking and video games are two of the most popular categories among Gen Z and millennials on YouTube when they鈥檙e looking to learn something new, per YPulse, while fashion and beauty is No. 1 on TikTok. Methodology.

The news: Nordstrom hopes to capitalize on Gen Alpha鈥檚 voracious appetite for beauty products with young-adult-focused beauty kiosks located in its teen apparel departments and a 鈥淵outh Adult Beauty鈥� category on its website, per Business of Fashion. The kiosks鈥攚hich showcase popular brands like Kiramoon and Kaja鈥攁re available at six locations, including Chicago, Seattle, and Tampa.

The article pointing out that Amazon has long struggled with its brick and mortar ambitions closing its bookstores, fashion outlets, four-star locations. Most recently it closed its Amazon Go store in Woodland Hills in California. Amazon's cut its Go portfolio in half since 2023, to 16 stores in four states. Ms.