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We define Gen Z as respondents between the ages of 18 and 25, millennials between 26 and 41, Gen X between 42 and 57, and baby boomers between 58 and 76. Glossary. Survey Demographics. Appendix. Security and Control. Account Management. Alerts. Transfers. Customer Service. Digital Money Management. Corrections. Insider Intelligence prizes accuracy.

Baby boomers, so 59% of them, 24 percentage points more likely than the younger folks, the Gen Zers, to believe the US should have already begun regulating AI developments and use. So baby boomers, 59% of them said it should've already started versus just 35% of the Gen Zers. Let's move to our second question here. How are we looking on the scores? Yory and Sky are now tied with four.

So which generation will see the largest percentage point fall for percentage of population, using Twitter, gen Z, millennial, gen X or boomers? Ross says gen Z. Debbie says Gen X and Blake says millennials. The answer is millennials.

Baby boomers are dubious suggests a recent Morning Consult article by Ellen Briggs. In the new survey, folks were asked to indicate their interest in paying for subscriptions across nine different products or service categories, things like retail, transport, entertainment and media, et cetera.

55% of Gen Z adults access streaming TV through someone else’s subscription, according to a December 2023 DISQO study.

75% of US adults ages 21 to 24 are at least somewhat likely to participate in dry January this year, according to CivicScience.

Knowing and trusting a brand is the top factor influencing purchase decisions for US adults, particularly among those ages 55 and older, per an August 2023 CivicScience survey.

This year, less than 20% of US adults across all age demographics will purchase a product as planned if they are met with dynamic pricing of products in-store or online, per CivicScience.

Concerns surrounding privacy are high, which could weigh on marketers’ efforts to target consumers. US adults under 30 are slightly less concerned (66%) than older consumers about the use of personal information for targeted digital ads, according to the Out of Home Advertising Association of America and Morning Consult.

As the possibility of a TikTok ban grows in the US, users are looking for other platforms to satisfy their short-video needs. In a Cowen survey, 26% of adult US users said they’d switch to Instagram Reels, and 21% said they’d head to YouTube Shorts. Meanwhile, 37% had no plans to use another short-video app.

Tinder is the go-to dating app among millennials and Gen Zers in the US, but when it comes to adults 50 and older, Match.com is the online platform of choice, per the Pew Research Center.