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Baby boomers shop on Temu more than twice as often as Gen Zs, according to Attain data as reported by Bloomberg. 4. Instacart. Why: Using its retail media data, Instacart is helping its advertising clients expand their reach and achieve more precise targeting on Google ads, Feger said. 鈥淚t鈥檚 a really smart retail media play.鈥�. What鈥檚 interesting:.

Nearly half of the baby boomers who use smartphones and wearable devices to monitor their health experienced improvements in their physical health. Health Apps and Wearables Are Used Daily by Majority of Users. At least half of health app users access apps once or more daily, with 27% using them multiple times.

Yeah, I can attest to my mom who is squarely in Boomer territory, loves Temu. She's a big baker and she loves to order all of her different little baking supplies and gidgets and gadgets off of Temu. So she's definitely proving them right. Sara Lebow:. Mom, if you're listening to this, I want you to know I would never accuse you of being a Boomer.

But when you compare generations, it does steer more towards younger consumers than Millennials and Boomers. Marcus Johnson:. I was surprised to see-. Rajiv Leventhal:. Sorry, I should say Gen X and Boomers. Lisa Phillips:. Yeah, I was thinking there were a few left out. Marcus Johnson:. Yeah, Gen Z'ers, Millennials and Gen Xer's all favor apps the most.

Gen X was a little under 29% of the population using BNPL in 2023, but that's going to shoot up to over 40% in 2027 and Baby Boomers is going to see a smaller, but still a large jump going from 13% in 2023 to almost 18% in 2027. Rob Rubin:. David, are you buying all that? David Morris:. No, I buy it. Yeah, I'm with Grace on this.

We defined Gen Z as respondents between the ages of 18 and 25 at the time of the survey; millennials, between 26 and 41; Gen X, between 42 and 57; and baby boomers, between 58 and 76. Glossary. Survey Demographics.

This is probably the biggest generation on gap I think you can find across all the numbers we cover Gen X and baby boomers watch about five and a half hours a day on average Millennials and Gen Z, it's just two. I mean these are worlds apart in terms of viewership. Ross Benes (05:35):. And they're only going to continue to diverge.

However, the Gen X and the boomers, we expect them to lose a few hundred thousand. So they are relying more and more on the Gen Z folks for that growth. (08:41):. Let's move to the second player here. So Snapchat, they have a 0.7% share of the US digital ad pie, which lands it in 12th place, a few spots behind Pinterest. Money-wise, they grew revenue 16%.

We expect the number to remain at that level for the balance of our forecast, as boomers and seniors keep newspapers and magazines afloat. Radio and TV still command a critical mass of viewers and engagement, but both are in slight decline year to year. More than a third of media time is mobile. This milestone鈥攁 tally of media time using smartphones and tablets鈥攚ill be reached in 2023.

Yeah, probably because I think for Gen X was closer to 31% of them using Gen AI versus 15% for Boomers. So we spoke about how many people are using it broadly, but if we look at AI tools that people are favoring over others, the highest web traffic, this is from back in March in terms of AI tools, the highest web traffic was ChatGPT, probably a surprise to no one, 2.3 billion visits.

And 2% of baby boomers, millennials fell somewhere in the middle. So even though they're not one of the prominent modes of discovery, they're certainly growing. Which can explain why a lot of celebrities and influencers are tapping into Gen Z in terms of trying to push CPG and grocery products right now. Sara Lebow:. I would like to meet those boomers who are buying Logan Paul's Prime energy drink.