The tie-up will expand to Canada in the coming months. How this helps Klarna: Scoring this digital wallet integration is a huge volume opportunity for the BNPL player. Apple Pay has a massive user base: ĢAV half (49%) of US mobile wallet users will use Apple Pay this year, per our forecasts. And much of Apple Pay’s volume comes from in-store payments.
Article
| Oct 17, 2024
The largest audiences outside the US for the Super Bowl were Mexico (24.1 million viewers) and Canada (18.8 million), with Germany in a distant third at 3.8 million. The NFL still has major ground to cover outside North America. The good news? Germany, the UK, and Brazil are among the markets where the NFL already hosts some of its international games.
Article
| Oct 17, 2024
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| Jan 19, 2025
Source: Edelman
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| Jan 16, 2025
Source: YouGov
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| Jan 14, 2025
Source: Google; Ipsos
Even relative to a neighboring country like Canada, it's like an hour more per day spending time with TV in the US than it would be in Canada. And that gap, especially if you compare that US number of TV consumption to other regions, that gap gets even larger. So it's a finding that we see every year. It speaks to the variety of content that's available to US consumers. And you know what?
Audio
| Oct 28, 2024
Apple’s AI update embeds ChatGPT across iPhones and iPads, putting OpenAI’s tech at users’ fingertips and reshaping how genAI fits into daily life.
Article
| Dec 11, 2024
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| Dec 10, 2024
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| Jan 9, 2025
Source: Phocuswright
CBC has expanded its FAST portfolio with two channels dedicated to popular Canadian series “Heartland” and “Murdoch Mysteries,” per TVTechnology. Each series features 17 seasons, and the channels are now available on CBC Gem, with plans to launch on other connected TV platforms. These additions join CBC’s growing FAST lineup, which already includes CBC Comedy.
Article
| Oct 1, 2024
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| Jan 8, 2025
Source: ĢAV
Cohere’s latest model untangles complex multilingual queries, helping regulated industries and global marketers find precise answers in over 100 languages.
Article
| Dec 4, 2024
The survey was conducted in July 2024 across nearly 6,000 respondents from the US, Canada, India, Brazil, Mexico, the UK, France, Italy, Germany, Spain, Australia, and Japan. Coupons over email: Other studies largely support the GetApp findings.
Article
| Oct 7, 2024
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| Jan 1, 2025
Source: ĢAV
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| Jan 1, 2025
Source: ĢAV
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| Jan 1, 2025
Source: ĢAV
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| Jan 1, 2025
Source: ĢAV
Forecasts
| May 19, 2024
Source: ĢAV Forecast
Forecasts
| May 19, 2024
Source: ĢAV Forecast
Forecasts
| May 19, 2024
Source: ĢAV Forecast
Forecasts
| May 19, 2024
Source: ĢAV Forecast
The US, Canada, and the three largest European markets will also post standout growth. To view the full forecast, click here. Mercado Libre has an edge on Amazon in Latin America’s largest countries. In 2024, Mercado Libre will claim more than two-thirds of retail media ad spending in Brazil and overtake Amazon’s share in Mexico for the first time.
Report
| Feb 7, 2024
Forecasts
| May 15, 2024
Source: ĢAV Forecast
Personalized Promotions tools to help advertisers offer discounts in markets including the US, UK, Canada, Australia, France, and Japan. A new bidding feature in Performance+ that lets advertisers maximize the overall value of campaigns, not just clicks or conversions, giving them more control to tailor their strategies.
Article
| Oct 2, 2024
The regulator has reported the website to the Canadian Anti-Fraud Centre, The Royal Canadian Mounted Police, the Competition Bureau Canada, and the Ontario Provincial Police, per The New York Times. Unlike the satirical website for the fake Flat Earth Credit Union, Ottawa CU doesn't appear to be geared toward entertainment. What’s going on?
Article
| Sep 10, 2024