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Indonesia has become a hotbed for ecommerce and social media, and sub OTT has momentum in Southeast Asia鈥檚 largest market as well. In 2024, the country will post the world鈥檚 fastest sub OTT viewer growth among the countries that we break out. That said, penetration will still be very low (15.5% of internet users), and Indonesia has a long way to go before it will become a core sub OTT market.

North America averaged 2:44 (Canada came in at just 2:07). That鈥檚 more than 20 minutes above Latin America (2:23) and Western Europe (2:14). Over 90% of respondents reported watching live TV in H1 2023. High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment.

The report surveyed 800 C-suite and senior compliance decision-makers in the US, Canada, UK, French, Germany, Netherlands, Singapore, Hong Kong, and Australia.

There are plenty of areas where Amazon could focus and squeeze more market share out of these e-commerce categories. Home improvement is certainly one of those categories. We saw it really did well during the sort of DIY revolution during the pandemic when everybody was fixing up their homes.

On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

And again, Amazon, I think, is disrupting the search process for people, or for shopping for actual things. Some competitors might emerge; Shopify, potentially, if they start aggregating all their stores into one platform. They've actually launched a website. That could be another way that Google's presence in the shopping process gets disrupted, I think.

And honestly, I doubt that most Amazon shoppers will even know the coverage exists unless Amazon goes in heavily on promoting it in their app or something, and I'm not sure they're that keen to do that. I also thought that choosing Brian Williams as a way to build up their news brand was a strange choice. I'm not sure he's much of a household name these days.

They went to Canada and some, I can't remember who it was, but one of the royals was going to be born in Canada, but that would've meant that they couldn't have been the future king or queen. And so Canada dedicated that patch of land in Canada to the Netherlands and said, "This is the Netherlands now."

I love taking the random Canadian brand ones because obviously, it's not true but then I put a plug for Canadian brand. Roots Canada. Max Willens:. Nice. That is incorrect. Hermes is the answer. Stephanie Taglianetti:. Oh, Hermes. Max Willens:. They were around for 162 years before-. Suzy Davidkhanian:. Oh my gosh. Max Willens:. They IPO'd in 1999. Marcus Johnson:. Wow. Max Willens:.

I mean, I think in the go-go days of e-commerce, a lot of companies went really deep on free shipping, free returns, just a lot of perks that are less sustainable now that there's so much more competition and people are returning to stores.

And finally, we are joined by our principal analyst for Canada. I've teased him already. It's the inimitable Paul Briggs. Hello, Paul. Paul Briggs:. Hey, Bill. Should be fun talking podcasts on the podcast. Bill Fisher:. Meta, right? Okay. Before we get into the topic at hand though, it is time for our Culture Shock.

Oh, well I meant of the world, which region of the, but yes, LA is in America and so it counts what share of our trips are by car. 92% of Americans and Canadians in this instance North America and they don't use, don't include Mexico here. 92% of Americans and Canadians, weekday trips are by car.

Sarah Libo will be speaking to principal analyst Jasmine Enberg and senior analyst Sky Canaves all about TikTok and shopping.

On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

Heads up our Retail & Ecommerce desk based in New York City, it's Suzy Davidkhanian. Suzy Davidkhanian :. Hello. Thanks for having me. Marcus Johnson:. Hello there. Someone else who also lives in the City, our principal analyst who covers everything retail media, it's Sarah Marzano. Sarah Marzano:. You remembered where I live. Thanks for having me. Marcus Johnson:. I did. Did I not used to remember?

And this is from the insider intelligence e-commerce survey that we conducted in February that I believe, [inaudible 00:35:51] an anniversary on a monthly basis.

Social media, ecommerce, and search remain the only routes to elite status in digital ad publishing. ByteDance, Microsoft, and Tencent crossed the $10 billion threshold already, and Kuaishou, Apple, JD.com, and Baidu will join the ranks over the next year or two.

Now that actually Fubo TV's now in the market as well in Canada with rights to some of the football from Europe. But this is going to happen, I think. In anticipation of this podcast, I made a few calls yesterday to some of my key contacts in the industry and they say, absolutely this will happen in Canada.

So pretty impressive and same for the US and Canada. Actually best numbers since that quarter Q2 2020. This Q3, they added 2 million new folks in the US and Canada. And Danny through three quarters, Netflix this year, through Q1, Q2, Q3, Netflix has added twice as many new subscribers as they did the entirety of last year and they still got Q4 to go as well.

The Canadian government just said a national security review of TikTok's planned expansion in the country has been going on since September, so could get banned there as well. Let's finally turn our attention to a question that Trishla Ostwal of Adweek was proposing. What will a TikTok ban or sale mean for advertisers, Max? Max Willens:.

On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

Chen at Rest at World saying that Lemon8 has also been compared to Xiaohongshu, the Chinese social media and e-commerce platform with over 200 million MAUs known as the country's lifestyle bible. And so I think ByteDance does still believe in it, and TikTok could in theory still get banned, right, Debbie? So maybe they do need a backup if that happens. Debra Aho Williamson:. Good points.

That is the Canada, that's the Canada proportion, as I'm sure you knew Paul, which is why you didn't select 13.2%. If you'd have said 5% as you Paul and Powell did, that's also incorrect. That's the figure for Germany. So just slightly ahead with 4.8% is France. Okay, so it's easy to tot up those scores. We've got zero points across the board, but still plenty to play.

So the first one is the return of e-commerce advertisers, especially from China. So these are companies based in China that are trying to reach people outside of China with their advertising. So those were called out as being a very strong category for Meta. So that's the first reason.