蘑菇AV

Bank of America leads US banks in Instagram followers: Social media鈥檚 influence on Gen Z鈥檚 financial behavior underscores its importance in marketing campaigns.

As their city shrinks, multiple New Orleans-based depositor-owned banks believe a change in ownership will help them grow.

Fear perpetuated by social media led customers to withdraw uninsured deposits in droves. But the bank will be saved with aid from the largest banks in the US.

The ghosts of this year鈥檚 three regional bank failures still hover: US regulators are proposing that big banks increase their capital levels to protect against future crises. We鈥檙e not sure this will do it.

This third annual study ranks the seven largest Canadian banks (by domestic asset size) based on their support for 42 emerging mobile banking features, weighted by consumer demand for each feature.

Flush with palimony from its breakup with TD Bank, First Horizon is flaunting its new, independent status.

Unrealized losses in 产补苍办蝉鈥� bond portfolios and fears of more banking turmoil give shadow banks a chance to make a risky buck.

All banks feel the hit to their bottom lines, but smaller banks hurt the most. Here鈥檚 how they鈥檙e redesigning their approach to overdrafts.

Even with a booming start, the first quarter of the year quickly became unstable after multiple banks collapsed. Here鈥檚 what we think 产补苍办蝉鈥� results will show.

Customer stories reveal why credit unions and community banks are outpacing their larger counterparts in key growth areas.

Just as foretold, regulators raise long-term debt requirements for regional banks: To protect depositors in the event of a failure and bolster larger depositors鈥� confidence in these banks, they鈥檝e also effectively been deemed 鈥渢oo big to fail.鈥�

On today鈥檚 podcast episode, we discuss the future of the bank branch. 鈥� In our 鈥淗eadlines鈥� segment, we chat about why banks are closing so many branches and how consumers want more digital experiences. 鈥� In 鈥淪tory by Numbers,鈥� we explain what Curinos defines as branch share and why it used to account for more primary new accounts than it does today. We also discuss the value of closing a branch in order to save operating expenses in a low-rate versus high-rate environment. 鈥� In 鈥淧retend CEO,鈥� we look at regional banks and their deposit portfolios in a high-rate environment. Listen to the discussion with host Rob Rubin and Curinos director Andrew Hovet.

On today鈥檚 episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What鈥檚 Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.

The bank expects to roll out more luxury experiences at 30 new financial center branches by 2026.

To comply with global banking rules set by the Basel Committee, some banks may need to up their reserves by 20%.

Regional banks clamoring for customers and deposits must update their digital marketing strategies.

The agency said it will use about $20B of the fund to cover Silicon Valley Bank depositors. Banks (and maybe customers) will pay in the long run.

The recent shocks to the US financial system will undoubtedly create a ripple effect for consumers, with many zoning in on what these banking failures mean for their own bank accounts and whether the current state of banking is viable or trustworthy as it now stands.

On today鈥檚 podcast episode, we examine how banks build and use trust to win new customers. Here鈥檚 a look at what we鈥檙e talking about: 鈥� In our 鈥淗eadlines鈥� segment, we discuss recent data breaches at banks and question what the difference is between a bank's security breach and a breach at a partner company鈥檚 system. 鈥� In 鈥淪tory by Numbers,鈥� we focus on personalization and reveal if it successfully engenders trust or just seems creepy. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we ponder what would happen if banks were required to report to customers when they shared their personal information with third parties and how it would impact customers鈥� trust and banks' marketing campaigns. Tune in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Tiffani Montez.鈥� In our 鈥淗eadlines鈥� segment, we discuss how in-flight deposits and Gen Z will drive account openings in 2023 and to what extent new account openings are the result of high deposit rates and an incentive-laden environment. 鈥� In 鈥淪tory by Numbers,鈥� we examine how being able to set up direct deposit when consumers open checking accounts is extremely important and the importance of deposits being protected. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we suppose there鈥檚 a new US banking regulation requiring all banking products to be applied for and opened online. We debate (nicely) how the industry dynamics would change if everything in banking were digitized and moved online. Tune in to the conversation with host Rob Rubin, managing principal of financial services consulting at EPAM Systems Alex Jimenez, and our analyst Tiffani Montez.

Banks can super-charge the customer experience through open communication via social media channels.

The CFPB head suggested automatic triggers when 产补苍办蝉鈥� actions become too risky, along with other mitigation tools. Not everyone鈥檚 likely to agree.

The SVB collapse has made them reconsider where they do their banking. We discuss what banks can do to stand out.

US banks are staring down tough competition and squeezed margins as they enter the back half of 2023. In response, they鈥檒l revamp their marketing strategies to win key customer segments and preserve their bottom lines.