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While streaming reached a record 43.8% of total TV consumption in March, per Nielsen, the connected TV (CTV) ad market is facing new headwinds. High CPMs and economic uncertainty could prompt advertisers to pull back, especially on premium platforms like Max and Disney+. Tariffs on streaming devices could raise consumer costs, weakening demand and reducing advertisers’ addressable market.

The network will offer on-site search and display ads, as well as off-site ads via YouTube and connected TV (CTV). Airlines. Strengths: Captive audience during flights. Well-developed loyalty programs. Physical and digital channels mean a diverse array of ad formats. Considerations: Potential scrutiny over data usage practices. Insufficient Wi-Fi on flights.

Next year, Disney will command 10% of US CTV ad sales across Disney+, Hulu, and ESPN+. This article is part of Ä¢¹½AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

They’re incorporating them into aspects of their campaigns like connected TV (CTV) and out-of-home (OOH). Meanwhile, creators and influencers are diversifying their revenue streams. They’re increasingly earning income from things like affiliate marketing, newsletters, and merchandise, giving brands more opportunities for partnerships.

From ad dollar spend to influencers and connected TV, we deliver daily insights on media, marketing, and advertising. Not a subscriber? Sign up here and get our quizzes sent directly to your inbox to see if you can pick a winner. MAY 15, 2025. Which generation is most likely to stop using or purchasing from a brand that doesn’t align with their personal beliefs?