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If it feels like podcasts have more ads, that鈥檚 because they do, according to data from our exclusive KPI partnerships. Podcast ad spend is increasing, and with it podcast ad load is on the rise. This year, US podcast ad spend will reach $2.28 billion, per our forecast. That鈥檚 a growth of 15.9% over 2023.

On today鈥檚 podcast episode, we examine Netflix from all angles. While subscriptions were up in Q3 of this year, they were down compared to the previous Q3. Find out everything you need about the streamer鈥檚 quarterly report by listening to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.

SiriusXM struggles to pull off streaming: A low revenue forecast prompts the company to reexamine its strengths in a crowded field.

Online subscriptions will require the same number of clicks to end as they do to sign up and in-person signups must have an option to cancel online or on the phone. The NPR piece notes that the FTC will have more power to help consumers get their money back from violating companies. Most of the new requirements will go into effect around next spring. We'll start with Oscar for the random scale.

Though beauty is a crowded category,11:11 Beauty is hoping Paris Hilton鈥檚 multigenerational appeal could help it break through the noise, and power a content flywheel.

So the biggest one is when you're thinking measurement, you need to align your measurement strategy with how users are behaving online. And if you're not aligning the two, that's when you wouldn't see results that really make sense to your business.

Spotify launches its own ad exchange: The company will offer video inventory before eventually expanding to audio.

Bloomberg launches Weekend Edition: The news outlet aims for 1 million subscribers by 2025 for its newsletters and audio content.

"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.

I looked it up online, it is so warm and fuzzy and it makes you feel so good. Sara Lebow (13:10):. Wait, what is this? Suzy Davidkhanian (13:10):. At LEVI's-. Sara Lebow (13:11):. Oh, okay. Suzy Davidkhanian (13:12):. ... they do refurbishing customization. I think they probably don't have data on you, unless you have to leave your jeans and then come back and get it. And even then, I'm not sure.

Amazon鈥檚 AI ad tool adds audio to its repertoire: Amazon merchants can plug their product pages into the tool to create 30 second audio spots.

Yeah, I think a pretty easy definition is it's a digital interface that's powered by, well, currently anyway, a generative AI model, but not just any generative AI model, a particular one called large language models that basically produce natural sounding conversational output based on user prompts and the prompt can be a typed prompt or audio prompt now.

Online shopping, a driving force of that, expected to grow nearly 10% year on year in the November-December holiday period. (20:59):. But to what we've all been saying, and Zak you just a second ago, people just don't feel great. And prices have been high for so long, folks aren't ready to believe their eyes when it comes to the recent lowering of inflation.

I mean, people still use the word Google to mean to search online. So there's a high chance that Google won't actually lose that much market share by not being the default just because people are still most familiar with Google, even if it's not the automatic, built-in search engine on their mobile devices, browsers. So we'll have to see.

Total listenership of digital audio formats fell YoY. The total for audio formats including radio, music streaming, and podcasts declined, amounting to 3:56 in H1 2023, down 9 minutes YoY. The decline is likely due to limitless programming choices across alternative formats like social media, video, and TV. Radio time fell off the most, losing 7 minutes and dropping to 1:04 this year.