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Following Google鈥檚 second antitrust loss in under a year, Google is at a crossroads. The recent ruling that Google maintains an illegal monopoly on ad tech, combined with last year鈥檚 ruling of antitrust practices in online search, could reshape digital advertising.

And all of these other user oriented AI features that are launching at other digital ad companies like Google with AI overviews, we don't really have a sense of how much revenue those features are adding to what the company is already making. Marcus Johnson:. Luckily net income is doing good things for them.

Luxury goods are products that are priced at a premium and feature a higher level of quality, craftsmanship, customer service, exclusivity, and/or scarcity relative to most goods in a given product category.

So the US is on the precipice of broader action to protect minors, and the EU and UK has some related provisions from the Digital Services Act and the Online Safety Act respectively that we'll start to see come to fruition next year.

This puts the commerce media networks in a good position to capture ad dollars reallocated from platforms that rely on third-party identifiers. To address the impact of cookie deprecation, 60% of US marketers are turning to first-party data strategies, according to March 2024 data by Epsilon and Phronesis Partners.

You could select obviously multiple answers that don't equal 100, but the fact that 34% have tried an online pharmacy in the last year, whether that's Amazon, whether it's CVS online or Walgreens online, I think is pretty significant. So that's a large number and I think a growing one in terms of the people who are at least familiar with, and are trying out an online pharmacy for their medications.

So, where鈥檚 the good news? Our report compiles a handful of silver linings and hidden gems that might have been lost in the gloom and doom. As it turns out, some digital economy metrics are still flying high. CTV Ad Spending Growth Will More Than Double Overall Digital Growth. Ad spending growth has come back to earth in the US, but not for connected TV (CTV).

Marketers need to engage younger, mobile-savvy buyers who expect consumer-like digital experiences. Using AI tools enhances content personalization in SEO and can help cater to the diverse needs of large buying committees.

鈥淭he reality is, we have tons of shoppers with disabilities who we want to make sure are having as good, if not better, of a shopping experience with us as someone who doesn鈥檛 have a disability,鈥� Gayatri Agnew, head of Walmart鈥檚 Accessibility Center of Excellence, said in a company blog post.

Whether that's good or bad will be for the market to decide. More subscribers are opting for ad tiers. Netflix鈥檚 ad-supported viewers often come from new sign-ups. In countries where the service has advertising, 40% of sign-ups choose its ad plan. It鈥檚 common for streaming services to find more success obtaining ad-supported viewers from new sign-ups rather than from existing subscribers.

IAPs鈥攁 combination of subscription fees and virtual goods in games and media鈥攚ill resume growth in 2023 following a drop in 2022. But the modest rebound in IAP spending compares poorly with the continued rapid growth in IAA. IAA will grow even more dominant. The 14.8% growth in IAA translates into an additional $20.52 billion in ad sales.

Retailers' Q3 earnings show signs of optimism ahead of the holiday season: Foot Locker, Dick鈥檚 Sporting Goods, Best Buy, and American Eagle each beat expectations as shoppers continue to spend.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.

Our take: What鈥檚 good for AI companies may not be great for consumers whose data and information is needed to train AI models. Hallucinations, AI mishaps, and breaches might become more common without enforceable government-led guardrails.

Bad actors flood the GLP-1 weight loss drug market: Until the cost of branded GLP-1s drops, illegal online pharmacies advertising falsified versions of the drugs will keep lingering.

Streaming services are increasingly rolling out promotions and discounts to drive ad-supported sign-ups鈥攕erving nearly half (49%) of subscription video-on-demand (SVOD) subscribers who view them as a good way to save money, per Circana. 鈥淭here will still be a big contingent, probably a third of viewers or more, who will opt to pay more to avoid ads though,鈥� Benes said.

If you have two of those, you鈥檙e in really, really good shape. You have three of those, absolutely, let鈥檚 go.鈥�. Because retail media is a hybrid discipline, leaders should resist the temptation to hire only from within retail or media and instead focus on candidates with complementary strengths.

CTV devices now account for a significant amount of time consumers spend with digital media. That鈥檚 a major reason why time spent with digital video will exceed time spent with TV this year.

Ads served within retailer apps can also be a good way to reach consumers close to time of purchase. 3. Gen Z is sold on social commerce. Key stat: US Gen Zers are more than twice as likely as the general population to buy holiday gifts via social platforms this year, according to May 2024 data from Basis Technologies and GWI.

I mean, in a way I do tend to, if I have a question about a household project I'm working on, I mean going to AI to ask the question seems to save me time in terms of finding a good answer. So yeah, I think it does save me time though overall, I'm definitely spending more time on a digital interface than previously. So there's that too. Lauren Ashcraft (01:46):. That's true.

Until Trump takes office, automakers are in a holding pattern as they wait to see if he enacts tariffs on imported goods or eliminates the EV tax credit. Both would have a significant impact on auto sales. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.

Creators like Rhett McLaughlin and Link Neal of 鈥淕辞辞诲 Mythical Morning,鈥� along with culinary creator Andrew Rea, are increasingly self-funding and producing their own projects, taking on roles traditionally held by major production companies. Logan Paul's Prime drinks and Maverick clothing showcase how creator brands can compete with established consumer products.