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The AI-driven future is here for streetwear company Snipes, according to Jenna Posner, chief digital officer, speaking at eTail West 2023 this week. Snipes is using AI tools now to integrate new merchandise into its platform, driving efficiency for getting product listings live.

But according to partnership software provider Breezy, a good place to start is by searching for keywords that represent your brand and products on search engines and social media platforms. You鈥檒l find influencers and other companies to research and contact for inquiries. FIs must also decide which products they want to market through these partnerships.

A note on our forecast: Our US CTV ad spending forecast was issued in March 2025, before many of the Trump-imposed tariffs on foreign goods went into effect. The forecast reflects some economic disruption and assumes limited tariffs targeting only select trading partners.

It鈥檚 a good time to pivot: As Google and Samsung push lower-cost VR devices and Vision Pro fades from relevance, pivoting to more affordable smart glasses may be Apple鈥檚 smartest move. Unlike the one-size-fits-all Vision Pro, smart glasses in varied styles and finishes align with Apple鈥檚 fashion-first ethos鈥攁nd open the door to broader pricing tiers.

For retailers, advertising is a logical extension of their core businesses and a higher-margin revenue source than selling goods in stores or online.

Unlike other Shein sites that rely heavily on China-based suppliers, the Indian platform primarily features locally made goods. While Shein told Reuters its partnership with Reliance is limited to brand licensing for domestic sales, sources say the company is preparing to sell India-made apparel on international sites鈥攁 potential shift in global supply strategy.

As it turns out, some digital economy metrics are still flying high. If you own a mobile app store, the good times are still rolling. Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.

Editor鈥檚 note: Our ecommerce forecast was issued in February 2025, before many of the Trump-imposed tariffs on foreign goods went into effect. The forecast reflects some economic disruption and assumes limited tariffs targeting only select trading partners.

Our take: E.l.f. and Rhode are a good match. Both companies are highly marketing-savvy, with an ability to jump on鈥攐r even create鈥攖rends that go viral on social media. Rhode鈥檚 higher price point gives e.l.f. entry into more exclusive beauty retailers like Sephora, while e.l.f.鈥檚 manufacturing capabilities will help Rhode expand its wholesale presence.

Prediction 4: A major US issuer will pilot a digital-only consumer credit card by the end of 2024. While virtual cards grew in popularity in 2024, issuers still offered physical cards alongside them. No major issuer in the US launched a digital-only card, likely due to consumers' reluctance to ditch their physical wallets.

Another tariff: Compounding the housing sector鈥檚 challenges, a 50% tariff on imported steel derivative goods is set to start on June 23, per the Commerce Department. That fee will be levied on the steel and aluminum content of products like washing machines, dishwashers, refrigerators, dryers, and stoves.

It鈥檚 also why discretionary goods make up most social commerce purchases鈥攊t鈥檚 easier to be inspired to buy clothes or makeup than toilet paper. But not all types of social commerce are the same. Facebook Marketplace is a prime example, as it鈥檚 where people go primarily to search directly for secondhand goods from other users.

There's a treasure hunt aspect of shopping and getting brand name goods or more premium goods and feeling like you're really scoring a deal that's different from just buying an inexpensive good where you're looking for the cheapest product possible. Sara Lebow:. I have to imagine the same goes for ThredUp where you might be looking for the designer goods rather than the cheap dupes on Temu and SHEIN.

If Google ranks YouTube within the top 10 results, that鈥檚 a good indicator people searching those terms are interested in video content, so YouTube and TikTok influencers could pay off.

In January, Walmart partnered with Unity to integrate commerce APIs into games and apps, allowing users to purchase physical goods within the virtual world. Zoom out: The metaverse鈥檚 growth will be fueled by a combination of social gaming, digital twin services, remote collaboration applications, and advancements in augmented and virtual reality hardware鈥嬧��.

Interest in staples like frozen foods, snacks, canned goods, and dairy products also declined鈥攁 problem for CPG brands that have relied on outsize spending from Hispanics to drive growth. Shoppers are also pulling back sharply from brands based on their (perceived) immigration stances.

That鈥檚 a pretty good indicator the searcher is looking for images. Reynolds suggested building out a 鈥淭ikTok interest index鈥� to determine what sort of content someone searching will engage with. 鈥淚f Google is putting a video in the top 20, they have learned something about the customer, which is that video might be a good answer to this question,鈥� said Reynolds.

Practices like having good product images and thumbnails, SEO-optimized content, and stellar product display pages (PDPs) are low- and no-cost ways smaller brands can grow sales. 鈥淪tick with those fundamentals first,鈥� Brooks said. 3. Watch for overreliance on short-term metrics. While marketers need to have data to change campaigns mid-flight, short-term metrics present a few challenges.

Generative AI can bring a lot of good to the world, IPG鈥檚 chief digital responsibility officer Sheila Colclasure said during one session about preparing for an AI and emerging tech revolution. In financial services, for example, it can eliminate risks from the banking industry by more accurately reporting credit. Across all industries, it can boost productivity, competition, and economic growth.

Digital asset companies accounted for 52% of all early-stage deals. Three of the top 10 largest deals overall were for crypto companies: Binance, Phantom, and Zenmev. AI-related deals also continued their rapid ascent, making up 15.7% of all deals. A year ago, AI-related fintech deals made up 9.4% of funding.

Amazon outperformed rivals during February 28 economic boycott: Industry KPI data shows Walmart's and Instacart's online traffic declined.