蘑菇AV

鈥楽tar Wars鈥� is coming back for another trilogy: Disney is likely to spend heavily, and a pipeline to streaming could bolster Disney+ revenues.

Promoting shopping recommendations in the moment could help grocery store retailers to increase consumers鈥� checkout totals. The high upfront investments could dissuade stores from buying into this new tech when quick ROI isn鈥檛 guaranteed. Total spend on in-store retail media will make up less than 1% of total omnichannel retail media spend through 2028, per our forecast.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.

Ad Spending 2024 (Subscription required). Note: Data was provided to 蘑菇AV by Comscore.

Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

Our debut forecast for CPG subcategory ad spending shows food companies playing the largest role. We鈥檝e added five new digital ad spending subsector breakouts for the CPG industry: food, toiletries and cosmetics, nonalcoholic beverages, alcoholic beverages, and 鈥渙ther,鈥� which is largely made up of cleaning supplies and tobacco products.

Why Nielsen鈥檚 first-party data approval matters: Its deal with Amazon could lead the streamer to dominate NFL advertising and rights in coming years.