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US CPG Industry Ad Spend 2024 (蘑菇AV subscription required).

Conjuring a hit: Irrespective of the channel, how to launch a successful film keeps evolving. Movie theaters still rely heavily on TV advertising, with 51% of Canadian and 47% of US adults noting it as their primary source for movie promotions鈥攂ut social media is closing the gap. Content discovery habits further highlight this shift.

The goal of the Viewer Experience Lab is to help the TV industry understand and improve their advertising environment across traditional and emerging channels to provide better viewer experiences.

A surge in ad spending in high-risk digital channels, increasingly sophisticated AI tools, divisive political rhetoric, social platforms with lax content moderation, and incidences of ad fraud on connected TV (CTV) are conspiring to make this an unprecedented year for brand safety challenges. This deck will:.

Broadcasting football games allows Amazon to receive sponsorships from national non-endemic brands like Little Caesars and Mercedes-Benz that don鈥檛 sell their products through Amazon鈥檚 ecommerce platform. Local sports are also coming to Prime Video. Amazon acquired a stake in bankrupt Diamond Sports Group in exchange for offering its regional sports networks through Prime Video.

The big picture: The digital advertising industry faces a tough 2025, with slowing growth across digital media consumption, ecommerce, and ad spending compared to pre-pandemic and pandemic periods.

As the major economies of Western Europe and Latin America grow their B2B ad spending more quickly, China鈥檚 share of the worldwide total will decline. Click here to view our full forecasts for US B2B digital ad spending and China B2B digital ad spending. Outside of the US and China, the UK is the largest B2B digital advertising market.

Digital ad measurement is increasingly fragmented across channels.

In ecommerce channel advertising specifically, PDD now commands a 35% share, dwarfing JD.com's 11%. PDD's international expansion through Temu highlights its ambitions beyond China. While the company has diversified from its early reliance on advertising revenues, its ad business continues to thrive from what management calls "higher user engagement and more compelling advertising product offerings.".

Today鈥檚 marketers can deploy specialized ecommerce solutions on their websites, including conversion rate optimization, referral marketing, interactive shopping, and brand partnerships鈥攁ll on a performance basis, often with just a few clicks. Influencers, too, are making their mark.

Influencer and affiliate marketing are also valuable channels, though ROI can be harder to determine鈥攁n increasingly important metric during high-sales volume events like the Cyber Five. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

The economy鈥檚 bumpy ride, worse-than-expected retail ecommerce growth, and advertiser skittishness in H1 2023 did not slow retail media鈥檚 growth. We now expect US retail media ad spending to be nearly a billion dollars greater in 2023 and nearly $4 billion higher in 2024 than previously estimated (see leading chart). Expect even stronger near-term growth.