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As consumers become increasingly comfortable abandoning brands, marketers and retailers are betting on personalized experiences to keep them around. 81% of Gen Zers and Millennials, and 74% of all shoppers worldwide have switched brands in the past year, per a December 2024 Salesforce survey. Enhancing personalization efforts and building brand trust and loyalty are two of the top priorities among marketing leaders worldwide, according to a December 2024 survey from The Marketing Geeks.

While Klarna offers the Klarna Card in just two European markets, Affirm engaged American consumers with its Affirm Card, which launched in 2023. It credits the card with its Q1 2025 success: Roughly 2 million cardholders generated $807 million in GMV. Prior to the Klarna Card鈥檚 US rollout, Klarna did offer a credit card to American consumers.

That customer base grew earlier this year when Amazon embedded Grubhub within Amazon.com and the Amazon Shopping app, and began offering Prime members a free Grubhub+ subscriptions, which normally cost about $120 annually. In addition to restaurant delivery, Grubhub enables shoppers to get office supplies, pet supplies, and other goods delivered to their doors.

A failed game plan: CEO John Idol鈥檚 plans to build a luxury conglomerate capable of rivaling European heavyweights are now dead in the water, as stiff luxury headwinds coupled with strategic missteps force Capri to pare its ambitions.

How we got here: Nike鈥檚 misplaced bet on direct-to-consumer sales (a topic we explore in today鈥檚 episode of 鈥淩eimagining Retail鈥�) enabled On and other upstart brands to grab valuable shelf space, driving shoppers to give their offerings a try. On took the opportunity and ran with it. It focused on product innovation.

Traditional in-store activations tied to events like Black Friday are becoming increasingly crowded and predictable. To connect more meaningfully with consumers, brands are rethinking the retail calendar to engage shoppers year-round.

Tesco鈥檚 newest venture takes aim at Ocado: The UK grocer鈥檚 Transcend Retail Solutions division aims to help international supermarket chains develop their ecommerce operations.

German grocery retailer Lidl launched a TikTok Shop pop-up in the UK, marking one of the first major grocery retailers to experiment with TikTok鈥檚 ecommerce capabilities.

Becoming Amazon鈥檚 strategic payments partner in the US, Canada, and Europe can help Stripe bolster its processing business.

Cost, lack of third-party verification, limited on-site ad space, and limited activation options are some of the top challenges brands and advertisers in the US, France, Germany, and the UK face when using retail media networks (RMNs), according to an August 2023 DoubleVerify study.

It's a shopping ecosystem. And you have a Synchrony issued private label card that's an Amazon card, and you have a Chase co-branded Amazon card. So Chase has been writing Amazon's growth for years through that co-brand. Rob Rubin:. Chase is, they were the original card, right? With Amazon? The Synchrony Amazon private label card is newer than the Chase card. Isn't that right? David Morris:.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US鈥檚 launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.

For our second story, we're in the European city of Liverpool where TikTok is extending its link with the Eurovision Song Contest.

On today鈥檚 podcast episode, we bring you the major themes that we witnessed directly from the Money20/20 conference in Las Vegas, Nevada. Recorded from the conference floor, we discuss the data and tech required to offer customers payments choices, expectations in embedded finance, and consumers鈥� privacy and trust. Tune in to the discussion with host Rob Rubin, our principal analyst Tiffani Montez, and Sean Welsh, senior vice president and managing director of financial institutions at Affinity Solutions.