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So which generation will see the largest percentage point fall for percentage of population, using Twitter, gen Z, millennial, gen X or boomers? Ross says gen Z. Debbie says Gen X and Blake says millennials. The answer is millennials.

This year, Gen Z will overtake Gen X as the second-biggest cohort of social network users, with only millennials accounting for more, though that gap is closing fast. Population dynamics will account for most of this change. There are more Gen Z internet users than ever before, so it stands to reason this will bolster social user numbers in the demographic.

Gen X was a little under 29% of the population using BNPL in 2023, but that's going to shoot up to over 40% in 2027 and Baby Boomers is going to see a smaller, but still a large jump going from 13% in 2023 to almost 18% in 2027. Rob Rubin:. David, are you buying all that? David Morris:. No, I buy it. Yeah, I'm with Grace on this.

On today鈥檚 podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.

And so are they trying to appeal to the Gen X demographic instead, who was their customer back in the 2000s? Sara Lebow (12:56):. Yeah, I'm actually not convinced that Victoria's Secret has been or will be successful with size diversity at all. Sarah Marzano (13:03):. I feel like this is another retailer who it doesn't...

For Gen X and Boomer shoppers, shopping at any time is the most convenient aspect. Millennials say easily comparing prices and products is the definition of convenience, but Max, what convenience means? What's the point? Max Willens:.

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it鈥檚 not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.