Why it matters: After several years of being seen as a camera-first platform with niche Gen Z appeal, Snap is reasserting its creative relevance to marketers at a moment when interest in immersive and AI-powered experiences is on the rise. Kao brings a brand-builder’s pedigree, having overseen Spotify’s “Spreadbeats” B2B campaign, which swept the 2024 Cannes Lions.
Article
| Apr 18, 2025
Forty percent of Gen Zers prefer TikTok over Google for search, signaling a massive disruption in what channels people rely on to find information. The search landscape:. Organic web traffic is shrinking across the board. Generative AI (genAI) chatbots, AI search, and social platforms are stealing click-throughs and discovery.
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| Jun 27, 2025
Digging into the data: Younger age groups were more trusting of the pharma companies who advertise the drugs they’re prescribed. 61% of Gen Zers and young millennials ages 18-34 and 50% of people ages 35-49 said they trust the pharma companies that advertise their drugs. 34% of people ages 50-64, and 36% of the 65+ age group agreed.
Article
| Jun 26, 2025
Three-quarters of Gen Zers said short-form video is their most-watched vertical content type, per Toluna, meaning CTV services that prioritize this could get more engagement. Free ad-supported television (FAST) could also help streamers gain traction considering about half (47%) of consumers think they pay too much, per Deloitte.
Article
| Jun 17, 2025
However, US Gen Zers are less apt than other generations to view introductory rates as valuable. Newly acquired Gen Zers who eschew such offers would rob issuers of a key way to build loan balances—and of the interest income earned on those balances.
Report
| Oct 14, 2024
Our take: This strategy could resonate with younger consumers in particular, as Gen Zers are adept at “sniffing out” attempts to market them products. With brand journalism, FIs could appear more authentic and helpful to these customers while still earning brand recognition and strengthening their reputations as financial partners backed by expert knowledge.
Article
| May 27, 2025
Over half (53%) of Gen Zers choose a beverage for which of the following reasons, according to Keurig Dr. Pepper’s State of Beverages 2025 Trend Report? A) To relieve stress. B) To improve their physical health. C) To fit in. D) To stand out. Gen Z sees beverages as an extension of their identity.
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| Jul 3, 2025
Article
| Aug 15, 2024
That number jumps to over 50% for Gen Zers and millennials. Why these platforms, and why now? Fetch and Kochava are marking the next evolution in the streaming space by pairing loyalty rewards with data metrics. Fetch is already entrenched in the grocery vertical, and last year it launched Fetch Play, which offers rewards for mobile gaming.
Article
| Jun 10, 2025
This month, TikTok rolled out advanced search offerings, giving advertisers more control over their search spend with keyword suggestions, negative keyword management, and AI-powered suggestions. 41% of Gen Z search first on social platforms first, ahead of traditional search engines (32%), chat-based AI tools (11%), and friends/family (9%), according to a May Sprout Social survey. 80% of businesses believe
Article
| Jun 13, 2025
So far, Verizon has offered discounts to customers for enrolling in pay-by-bank to encourage use, which has increased its popularity with Gen Zers and millennials, per a PYMNTS report. Payment pioneer: Verizon is an early adopter of in-store pay-by-bank, and other retailers may try to look to it as a model for getting their own initiatives off the ground.
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| Jul 1, 2025
Younger generations are leading the charge, with 68% of millennials and Gen Zers buying secondhand, up 3 percentage points over last year, per ThredUp’s 2025 Resale Report.
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| Mar 19, 2025
Even Gen Zers, typically seen as the most ardent promoters of sustainability, are cooling slightly: The share of consumers ages 16 to 27 who would be willing to pay more for an eco-friendly product is down 5 percentage points compared with 2020, according to GWI, putting it squarely in line with the general population.
Article
| Apr 18, 2025
Over three-fourths (77%) of Gen Zers worldwide believe that AI in the workplace will allow them to learn new skills, per July 2024 data from Top Employers Institute. Use this chart: Stewards of companies' AI initiatives can use this chart to understand employees' attitudes towards the technology.
Article
| Apr 23, 2025
Key stat: The younger the consumer, the more likely they are to accept cookies if asked. More than half (57.6%) of US Gen Z consumers say they “often” or “always” accept cookie notifications, compared with 53.4% of millennials, 46.8% of gen X, and 36.0% of boomers, per a July 2024 ĢAV survey.
Article
| Aug 12, 2024
Gen Z still leads BNPL user growth, but providers shouldn’t count out other generations. In 2024, the yearslong trend of Gen Z propelling BNPL user growth will continue. The number of Gen Z users will increase 15.5% this year, far outweighing the user growth among millennials (1.8%), Gen Xers (5.6%), and boomers (6.4%).
Report
| Oct 10, 2024
Mcommerce continues to defy the slump in online sales as people turn to their smartphones for savings and social media transforms Gen Z buying habits.
Report
| Sep 22, 2023
ĢAV 80% of Gen Zers and millennials say they feel burned out by dating apps, per Forbes. Bumble is using AI to improve its matching algorithm, per its Q1 earnings call, and help users craft their profiles. Match Group, owner of Tinder, Hinge, and others, has been adding AI features to attract younger users and convert more paid subscribers.
Article
| Jun 26, 2025
Another 11% feel pressured to buy before prices rise but haven’t yet pulled the trigger, with that figure jumping to 24% among millennials and 27% for Gen Zers. At the same time, a sizable share of consumers are responding in the opposite way, delaying large purchases.
Article
| Mar 26, 2025
TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.
Report
| Sep 18, 2023
The news: Gen Zers are OK with companies using AI for customer service but still want transparency. Nearly half (49%) of UK consumers between the ages of 18 and 35 are comfortable with AI-generated communication with companies, per Quadient. Over third-quarters (81%) of UK consumers think AI use in customer service should be disclosed.
Article
| May 23, 2025
They represent the youngest members of Gen Z, born between 1997 and 2012, per our forecast definition. Age ranges from third-party data may vary. Social media can do both good and bad. Most teens are looking for entertainment and connection.
Report
| Mar 8, 2024
Adult Gen Zers and younger millennials were more likely than average to have made a luxury purchase in almost every product category. Footwear, apparel, and fragrance were the top purchase categories among shoppers ages 18 to 34. Luxury shoppers have returned to physical department stores.
Report
| Feb 14, 2025
Gen Z is strongly embracing the shift to social media and creator content. Consumers are largely receptive to brands that partner with creators and influencers. Creator and influencer content can be more relevant and less intrusive than studio-produced ads. Creators and influencers are effective at driving purchases, especially among Gen Z and millennials.
Report
| Oct 9, 2024
“While scaling and driving adoption of our video formats is a key focus area for Roblox in 2025, we’re also focused on building and scaling unique formats … to help brands reach and engage the Gen Z audience on Roblox,” the company said. 48% of US Gen Zers played Roblox in 2024, per CivicScience.
Article
| Apr 1, 2025