蘑菇AV

Women and Gen Z lead in apparel purchase consideration. Significantly more female respondents are open to buying clothing, footwear, and accessories from outside their domestic market, per Global-e. Among Gen Z respondents ages 16 to 24, 62% said they would consider purchases in this category. US male consumers are more likely to shop overseas for most other product categories.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

TikTok aims to quadruple the size of its global ecommerce business in 2023. But TikTok Shop鈥檚 US rollout has been complicated鈥攁nd that could have implications for the company鈥檚 aggressive goal.

Google is using its ecommerce strength to build a multifunctional ecosystem. It has strong ecommerce positioning thanks to Chrome鈥檚 48.6% share of the US browser market, per StatCounter. Google Pay added virtual cards for Capital One and American Express cardholders; it also piloted a feature that guarantees flight prices and reimburses users through the wallet.

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won鈥檛 escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

Gen Zers live online and tend to conduct more research pre-purchase. That makes them less susceptible to awareness-building campaigns for cards. Here are three ways providers will reach Gen Z consumers in 2023:. Strategists will put customization into overdrive. Gen Zers value individuality and tend to choose brands that offer personalized experiences.

Gen Zers are most likely to use social media for health-related information. Half of Gen Z patients said they use social media either all the time or often to look up health accounts and medical-related information, per our survey. Meanwhile, just 24.0% of the broader sample said the same. Facebook is boomers鈥� social source for medical information, whereas Gen Zers鈥� top choice is Instagram.

Our research on digital trust supports this approach: Adult Gen Z social media users (ages 18 to 25) were more likely than other generations to agree that ads are annoying on most social platforms. Gen Z Breaks Into the Financial Services Mainstream. Gen Z is the new customer鈥攁nd their business must be won today.

Millennials and Gen Zers are now dominant in B2B buying committees. These age cohorts prioritize vendors that are easy to engage with and expect to manage their journey on their own terms. As a result, marketers will need to provide interactions that meet these buyers鈥� high expectations. The buying committee is bigger and more diverse.

This year will push fintechs to their limits, as regulators, consumers, and investors demand change. Those that can meet heightened demands will be rewarded with a larger share of the pie.

Gen Zs are more likely to start their shopping journey on TikTok than Google: They鈥檙e also less likely to cut back on discretionary spending, despite inflation.

This dual achievement is particularly notable as competitors Ulta and Target lost share with the crucial Gen Z demographic during the same period. 5. Ben & Jerry's. Ben & Jerry's earned the fifth spot as the ice cream brand seeks investors to separate from parent company Unilever amid disagreements over politics and social issues.

As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.

As Gen Z takes on more of the grocery purchases for their household, their expectations will push grocers to make shopping even quicker and easier. 鈥淵ounger consumers want to be online and expect convenience,鈥� said Pavlovich. 鈥淲e have to make it super easy for them to build a basket, especially for their first time purchasing with us. And we want to make it as fast as possible.鈥�.

In fact, 64% prefer to pay their bills manually so they can keep better track of their expenses, echoing Gen Zers鈥� cash-stuffing trend. 15% would switch to earn more points or better rewards.