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For App Publishers Looking to Fill the Gap, Advertising Could Be an Opportunity. We project that advertising within mobile games will grow 12.0% in the US in 2023, hitting $6.67 billion鈥攁 sum that will approach $10 billion by the end of 2027. Threading the needle with gamers can be challenging, however.

TikTok delivers best bang for the buck among rivals, studies show: The platform continues to put pressure on both Meta and Google.

During the current beta testing, it appears Apple is focusing on parameters used by a few major players, including Meta, Google, and MailChimp. That means custom and niche tags may not be affected across the board鈥攂ut parameters like fbclid (Facebook Click Identifier) and gclid (Google Click Identifier) could be in for a very rocky period.

Meta raises AI stakes: Meta AI has a competitive advantage over ChatGPT in potential distribution and could eventually provide new surfaces to serve ads.

A federal judge has ruled that Google's search business is an illegal monopoly, marking a significant win for the U.S. government鈥檚 efforts to rein in big tech. The landmark decision found that Google abused its dominance by paying device makers billions annually to be the default search engine, stifling competition.

Meta could bring in more revenue if it lets brands offer product recommendations or targeted content directly through the glasses, similar to how Google integrates ads into search results, though this could alienate some users.

In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google鈥檚 search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

And to grossly oversimplify, Google is the digital ad market. To be a little more precise, Google still accounts for over a quarter of digital ad spending. And Google, Meta, and Amazon will collectively account for over 60% this year. So the big boats tend to move slower than small ones. Amazon is definitely on the upswing here, but for Google, I would say its revenues are still growing.

Privacy Sandbox has a host of problems, partners say: Four ad tech partners released highly critical reports about Google鈥檚 embattled post-cookie solution.

In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

Google will begin enforcing its updated personalized ads policy tomorrow, Wednesday, February 28.

This article was contributed by Google.

The AI search startup is launching a browser to pull users away from Google鈥攖urning its search engine into a full-fledged, AI-powered browsing experience.

The number of retail advertising options is increasing. The emergence of advertising networks targeting online traffic at Amazon, Walmart, and Loblaw Media (an arm of Canada鈥檚 largest national grocer) is proving to be an effective alternative to the Meta-Google duopoly. Expect the retail media landscape to expand rapidly with in-store options.

Google, Meta, and Pinterest; and audio advertising in Lowe's stores.

鈥淕辞辞驳濒别 is facing increasing competition on every front, and a good quarter of growth is helpful to bolster its position,鈥� our analyst Evelyn Mitchell-Wolf said on a recent 鈥淏ehind the Numbers鈥� podcast episode. She explains what鈥檚 impacting Google鈥檚 recent growth, the challenges it鈥檚 up against, and how the company is bracing for competition.

TikTok integrates Wikipedia snippets into search: A move towards broader search capabilities amidst rising competition with Google.

This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023鈥攁nd how to navigate them.

With ChatGPT鈥檚 historically viral launch, 2023 is poised to be the year generative AI breaks through into marketing and advertising. These numbers will help you make sense of the billions that are pouring into the space from VC and tech giants alike and reveal the most popular use cases.

Reddit鈥檚 Q2 gives uncertain signs: Despite beating expectations, concerns were raised about its long-term viability as an ad platform.

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers鈥� and retailers鈥� go-to-market strategies.

Google found guilty of anti-competitive practices: Court ruling challenges market dominance through exclusive agreements and payments to Apple.

鈥淚f you want to dominate the digital landscape, you鈥檝e got to win or be a clear leader on the three core pillars: media, advertising, and commerce,鈥� our analyst Andrew Lipsman said during our recent 鈥淎ttention!鈥� summit.