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With nearly 90% of grocery sales still occurring in physical stores, RMNs that deliver seamless omnichannel sales attribution will be well positioned to capture CPG advertising budgets. CPG Retail Media Networks Overview. The future of retail media goes through CPG.

Clothing is the most popular category for online purchases鈥攁nd second only to grocery products for in-store purchases, according to our September 2023 survey of 1,447 US consumers. Apparel, footwear, and accessories sales remain robust. A significant majority of consumers made a clothing purchase in the previous six months.

What's your prediction on when we're going to see Just Walk Out more widely adopted or let's say adopted in grocery stores? David Morris (17:28):. I'd go back, if it's grocery stores, large supermarkets, several years. I mean, there's a huge runway for just walkout and in other store formats, and I think it's going to be a matter of years until that's perfected at scale for a supermarket.

How we got here: Grocers are doing everything they can to secure lower prices as double-digit grocery inflation forces shoppers to prioritize value over brand or retailer loyalty. Record-high UK grocery inflation is benefiting 蝉耻辫别谤尘补谤办别迟蝉鈥� private label brands, which grew sales by 9.3% in January, compared with just a 1% increase in name brand sales, per Kantar data reported by The Guardian.

While grocery inflation eased to 1.1% in June鈥檚 CPI report鈥攂elow the Fed鈥檚 target for overall inflation鈥攕hoppers are grappling with food prices that are 25% higher compared with 2019, making them highly sensitive to even the possibility of further hikes.

What is shoppable media and which formats have the most potential?

Just Walk Out faced hurdles in grocery, but finds other applications. "Just Walk Out just didn't work that well in [grocery] settings because there were still limitations to the tech," Canaves said. "[Amazon] has had a lot more success [with the technology] in small-format stores and retail environments with fewer SKUs and places where time is of the essence.".

While food prices rose slightly month over month, annualized grocery inflation stood at just 1.1%. It now takes the same number of hours (3.6) for the average worker to earn enough money to buy a week鈥檚 worth of groceries as in 2019, per a White House analysis.

Groceries were a major purchase among Walmart+ Week shoppers, with more than half buying groceries. However, shoppers who specifically signed up for Walmart+ to shop the sale were 2.3 times more likely to purchase travel services and 1.5 times more likely to purchase electronics compared with regular subscribers.

Since groceries are essential, sales of Giant Food鈥檚 private label products are likely to grow. Consumers are seeking private label brands across many categories. US sales of store brand beauty products grew 10.5% in 2023, the most of any category measured by the Private Label Manufacturers Association and Circana.

An April grocery event: 鈥淭his year, there was a pretty heavy emphasis on the food and beverage category鈥� during Prime Day, said our analyst Blake Droesch. Amazon could channel that interest into a grocery-focused event. Amazon has 17.6% penetration in the US ecommerce food and beverage, according to our forecast, and is still working to gain an advantage over Walmart鈥檚 vast physical presence.

Conversely, shoppers want to get through the grocery shopping process quickly, with 45% saying they take their time while shopping in-store for groceries. Beyond the chart:. Grocery retailers both in-store and online need to make sure the shopping experience is efficient. Search, display, and in-store ads can help consumers discover new brands, but they shouldn鈥檛 impede the shopping experience.

Kraft Heinz is exploring the sale of Oscar Mayer as it looks for ways to accommodate shoppers鈥� desire for healthier options in the grocery aisle as well as growing concerns around ultra-processed foods. Our take: Given the headwinds facing the CPG industry, it鈥檚 a good idea for companies to shed underperforming brands and tighten the focus of their portfolios.

Grocery retailers may want to conduct limited experiments on dynamic pricing for expiring food products鈥攁 version that consumers will find easier to digest. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

Some 90% of grocery sales still happen in stores. That鈥檚 over $1 trillion in sales that advertisers will be able to target more accurately鈥攊f they have access to the right data. By combining their footprints, Kroger and Albertsons would create one of the largest in-store media channels in the US.

The context: The surge was a result of rising grocery prices, which have been elevated for more than a year. Grocery prices were up 11.3% year-over-year in January, per the US Labor Department.

I mean, Walmart is essentially a grocery store that sells other stuff, whereas Target is a mass merchant that happens to have a grocery business, so they're kind of different in that respect. Becky Schilling:. Yeah, they have a good grocery business. Right. It's a sizable portion. It's a good e-commerce driver for them.

Grocery run: Though grocery is further behind other categories, at 20.0% adoption, it is the fastest-growing app category in the US and has been for several years now with no sign of slowing. 鈥淭he rapid growth in grocery app users could feed the retail media craze,鈥� wrote our analyst Yoram Wurmser in his Mobile App Users 2023 report.

More than 30% of the card鈥檚 pay now volume and more than 20% of the card鈥檚 pay later volume were in categories that Affirm did not historically address鈥攍ike grocery, restaurants, and auto parts and services. Grocery stores and restaurants are predominantly in-store purchases鈥攁reas BNPL has struggled to tap into. Looking forward: Affirm forecasted strong but slower growth next quarter.

Beyond looking for cost savings at Zappos, the retailer is also reevaluating its grocery strategy, which, in the short term, means it has paused the expansion of its Fresh grocery stores and closed some existing locations. It also eliminated several jobs within its fledgling drone delivery business, according to CNBC.

For example, a furniture brand may place ads with a grocery retailer, or an eyewear brand may serve ads with an apparel retailer. Complementary industries are industries and services that are completely separate from retail. A movie studio may offer ads on a footwear website, or an insurance company might serve ads to electronics consumers. Watch the full webinar.

How brands can grow digital grocery sales in 5 charts. How retailers can use discount, dollar store strategies to protect their grocery share.

Why it matters: Boomers, often empty nesters with smaller households, don鈥檛 need to shop for groceries as frequently as millennials and Gen Z, who may have young families. Grocery marketers should emphasize the convenience and ease of ecommerce delivery services.

Grocery pains: Food and beverage sales will grow by 7.1% in the US this year, according to our forecast, but brands and retailers risk alienating consumers as prices rise. Much growth in this category has come from price elevation, as sales volumes remain the same or take a hit.

Among grocery delivery intermediaries, Instacart remains dominant, capturing 73.0% of 2023鈥檚 digital grocery sales. Klarna: While not a retailer, Klarna鈥檚 media network is also uniquely positioned to reach consumers at the point of purchase through in-app and in-feed ads, sponsored search placements, and shoppable video content.